TUI, publicly owned and headquartered in Germany, was founded in 1923 and employs approximately 35,340 individuals. The company reported $27.3B in revenue as of 2025. Functioning as a multinational leisure, travel, and tourism company, it operates an integrated tourism business. Originally established as Preussag AG, a state-owned German mining and industrial conglomerate, the enterprise completely divested its heavy industry assets in the late 1990s to pivot fully into the service and hospitality sectors. The group controls an end-to-end holiday supply chain that spans source-market travel agencies, digital booking platforms, and physical holiday assets.
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