UCF Athletics Association, a state-owned entity headquartered in the US, employs approximately 310 individuals. Its primary offering is spectator sports. Functioning as a tier 1 media tech buyer, the organization was established to operate UCF's intercollegiate athletic programs.
UCF Athletics expanded its Brand Partnerships team on January 28, 2026, appointing Antwan Owens as Director of Strategic Development and NIL Partnerships and Kennedy Watson as Director of Brand Partnerships. Previously, on November 17, 2025, Dillon Gabriel remained in concussion protocol. This followed Gabriel's October 15, 2025, press conference, where he spoke to the media prior to practice, stating, "We have to work through it." Earlier, on September 25, 2025, BitBridge Capital Strategies Inc., an American Bitcoin treasury company, announced a multi-year sponsorship agreement with UCF Athletics. The agreement was made with Playfly Sports Properties, the exclusive multimedia rights holder for University of Central Florida Athletics.
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UCF Athletics Association offers products in the media and telecoms services industry. UCF Athletics Association's product portfolio comprises of media and TV services.
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