UCF Athletics Association, a state-owned entity headquartered in the US, employs approximately 310 individuals. Its primary offering is spectator sports. Functioning as a tier 1 media tech buyer, the organization was established to operate UCF's intercollegiate athletic programs.
UCF Athletics announced a multi-year partnership with Spectrum, America's Connectivity Company, on September 10, 2026. This collaboration will connect Spectrum with Knights fans year-round through football game days, podcasts, digital content, student-athlete collaborations, and community initiatives across Central Florida. Previously, on August 27, 2026, UCF Athletics partnered with Orlando-based hospitality company Westgate Resorts, designating it as the Official Vacation Resort Partner. This agreement includes a prominent presence inside Acrisure Bounce House. Earlier in the year, on January 28, 2026, UCF Athletics expanded its Brand Partnerships team by adding Antwan Owens as Director of Strategic Development and NIL Partnerships, and Kennedy Watson as Director of Brand Partnerships.
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UCF Athletics Association offers products in the media and telecoms services industry. UCF Athletics Association's product portfolio comprises of search, social, and retail media.
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