Universal Beijing Resort, a privately owned entertainment provider headquartered in China, is minority-owned by NBCUniversal, a division of Comcast (30%), and majority-owned by Beijing Shouhuan Cultural Tourism Investment (70%), a Chinese state-owned enterprise. Founded in 2021, and employing approximately 1,580 individuals, the resort complex, which began invite-only test operations on September 1, 2021, and full operation on September 20, 2021, functions as a theme park and entertainment resort complex based in Beijing.
Universal Beijing Resort enhanced its cultural offerings on March 26, 2026, by integrating a performer portraying Tang Dynasty poet Li Bai into an immersive dining experience, allowing guests to interact with the historical figure. This development follows the resort's launch of a spring campaign on March 21, featuring collaborations with the video game "Genshin Impact" and the animated film "Chang An," which offer limited-time experiences through May 31. As part of this initiative, the resort introduced the "Chang'an Grand Feast: An Interactive Dining Experience." Previously, on March 18, Universal Beijing Resort unveiled its "Universal Infinite Spring" event, showcasing popular Chinese intellectual properties and debuting its first immersive interactive restaurant, the "Chang’an Banquet," inspired by the "Chang’an" movie. Earlier in the year, on February 14, the resort announced its 2026 Chinese New Year celebrations and a year-long lineup of activities to commemorate its upcoming fifth anniversary.
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