Universal Beijing Resort, a privately owned entertainment provider headquartered in China, is minority-owned by NBCUniversal, a division of Comcast (30%), and majority-owned by Beijing Shouhuan Cultural Tourism Investment (70%), a Chinese state-owned enterprise. Founded in 2021, and employing approximately 1,580 individuals, the resort complex, which began invite-only test operations on September 1, 2021, and full operation on September 20, 2021, functions as a theme park and entertainment resort complex based in Beijing.
Universal Beijing Resort is offering an interactive dining experience where performers portray historical figures such as Tang Dynasty poet Li Bai, reciting verses to guests, as reported on March 26, 2026. This experience is part of a larger spring campaign the resort unveiled on March 21, featuring tie-ins with the video game "Genshin Impact" and the animated film "Chang An." The campaign seeks to attract visitors with limited-time experiences running through May 31, including performers entertaining diners at the "Chang'an Grand Feast: An Interactive Dining Experience." This follows an announcement on March 18 that Universal Beijing Resort would kick off its "Universal Infinite Spring" event with its first immersive interactive restaurant, the "Chang’an Banquet," based on the animated movie "Chang’an," showcasing popular Chinese intellectual properties.
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