Universal Production Music US is a privately owned company headquartered in the US, founded in 1989 and employing approximately 130 individuals. The company functions as a global source for pre-cleared music for use in film, television, advertising, and new media productions.
Daniel Holter, founder of The License Lab, currently leads a collection of purpose-built labels within Universal Production Music, leveraging decades of experience in building and scaling production music catalogs. Earlier, on May 11, Universal Production Music's composition for Ford’s Mother’s Day campaign focused on building tension and finding a human core, designed to reflect deeply personal and high-pressure emotional states. Previously, on May 3, Universal Production Music highlighted music's central role in shaping narratives for upcoming productions reflecting on the United States' 250th anniversary, emphasizing its capacity to offer emotional clarity, regional authenticity, and historical continuity. This followed the launch of "The Green Room" series on April 21, part of Universal Production Music’s wider Green Production Music initiative, which spotlights composers using environmentally conscious production practices to set a new sustainability benchmark for the music industry.
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