Urbana Play
Urbana Play, a privately owned Argentine company headquartered in Argentina and operating under Grupo America, functions as a tier 2 media tech buyer. Founded in 2021, the company employs approximately 80 individuals and reported $7.1M in revenue as of 2023. This Argentine multimedia radio station is operated by Kuarzo Entertainment Argentina, utilizing a "Transmedia" business model and branding itself as "The Radio You Watch". Urbana Play manages a high-fidelity studio environment in Palermo, Buenos Aires, leveraging video streaming technology to broadcast its entire programming grid live across YouTube, Twitch, and its official web portal.

Revenue

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Founded

2021

Headcount

80

Headquarters

Argentina

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

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Urbana Play offers 2 products in the media and telecoms services industry. Urbana Play's product portfolio comprises of media and TV services and broadcast television and radio.
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Urbana Play's revenues were less than $10M in 2023. Caretta Research has split Urbana Play's revenue into 2 different product categories.
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