Urbana Play, a privately owned company headquartered in Argentina, operates as a tier 1 media tech buyer. Established in 2021, the company employs approximately 80 individuals and is a subsidiary of Grupo America, focusing on media and TV services. The organization functions as an Argentine multimedia radio station, operated by Kuarzo Entertainment Argentina in partnership with the Vila-Manzano Group, utilizing a "Transmedia" business model and branding itself as "The Radio You Watch" (Somos la radio que ves). Urbana Play manages a high-fidelity studio environment in Palermo, Buenos Aires, leveraging video streaming technology to broadcast its entire programming grid live across YouTube, Twitch, and its official web portal.

2024 Revenue

Founded

2021

Headcount

80

Headquarters

Argentina

Primary Segment

Media and TV services

Ownership

Privately Owned

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Urbana Play offers 2 products in the media and telecoms services industry. Urbana Play's product portfolio comprises of media and TV services and broadcast television and radio.
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Caretta Research has split Urbana Play's revenue into 2 different product categories, the largest of which is video streaming. For full access to Urbana Play's revenue breakdown subscribe to Caretta Portal.
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