USA Basketball, a privately owned non-profit organization founded in 1972, serves as the national governing body for men's and women's basketball in the United States. Employing approximately 290 people and headquartered in the US, its primary activity is the organization and operation of spectator sports related to basketball at the national level.
The Mid-South Conference (MSC) announced a new streaming partnership with Urban Edge Network (UEN) on July 16, 2025, to broadcast championship events. Separately, the Kansas Collegiate Athletic Conference (KCAC) announced a five-year media rights partnership with UEN, with UEN serving as an Official Streaming Network partner, on August 6, 2025. The KCAC also announced this partnership on an unspecified date in July 2025.
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USA Basketball offers products in the media and telecoms services industry. USA Basketball's product portfolio comprises of media and TV services.
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