V10 Entertainment, a privately owned company headquartered in the US, was founded in 2023 and employs approximately 10 individuals. The company specializes in media production, functioning as a private equity-backed studio focused on investment across a wide range of entertainment properties.
On July 29, 2026, V10 Entertainment, the production company behind *America's Funniest Home Videos*, began using Iconik for media asset management to transform how it handles 3 million legacy assets, following its acquisition of Vin Di Bona Productions. Previously, on June 25, 2026, Towerhouse, V10 Entertainment’s content creation and platform rights management company, announced a series of new partnerships across sports entertainment and creator media to expand its YouTube rights management and monetization business. New signings included Culture Genesis, The LPGA, MotoAmerica, Japan Racing Association (JRA), *American Mayhem with Larry The Cable Guy*, and Gunpowder & Sky-owned channels Cut and HiHo Kids. This followed the May 4, 2026 announcement that comedian Larry the Cable Guy signed on to host the upcoming 52-episode comedy series *American Mayhem*, which was scheduled to premiere in the fall.
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