VaynerMedia, a privately owned company headquartered in the US, was founded in 2009 and operates with approximately 1,300 employees, specializing in advertising services. The company leverages online platforms to build marketing communities.
VaynerMedia’s creative efforts were spotlighted on February 7, 2026, as Gary Vaynerchuk discussed the agency’s viral “Will Shat” campaign for Kellogg’s Raisin Bran. The campaign, which debuted during the Big Game, features William Shatner in a humor-forward mission addressing America’s “fiber gap,” modernizing the legacy brand with wordplay and cultural relevance. Previously, VaynerX hosted its Future CMO Summit in Montana during the week of February 3, 2026. The 3.5-day event included thought leadership sessions, breakout discussions, and outdoor activities for marketers. This followed the agency's announcement on January 30, 2026, of its high-impact Big Game campaign for Kellogg’s Raisin Bran, starring William Shatner. The exclusive initiative, reported by both Adweek and People, marked Raisin Bran’s first-ever Big Game appearance with a sci-fi themed commercial, utilizing humor and nostalgia to center conversations around digestive health.
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