VaynerMedia, a privately owned company headquartered in the US, was founded in 2009 and operates with approximately 1,300 employees, specializing in advertising services. The company leverages online platforms to build marketing communities.
On September 7, 2026, Shrey Khetarpal, Head of Consulting for VaynerMedia Asia Pacific, shared his perspective with AdGully on how AI, social media, and cultural relevance are reshaping the marketing landscape. Khetarpal emphasized the need for brands to move beyond traditional funnel thinking, advocating for organic social to be placed at the core of their marketing ecosystem and utilizing AI as a strategic and creative multiplier rather than merely a cost-cutting tool.
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