Velon, a privately owned company headquartered in the United Kingdom, was founded in 2014 and employs approximately 20 individuals, operating in the spectator sports sector. The company provides coverage of professional cycling teams, offering fans access to riders and team personnel. It utilizes technology to provide live data during races, such as speed, power, cadence, and heart rate, and creates infographics to highlight key moments. Velon collaborates with race organizers to enhance coverage and offers exclusive on-bike camera footage. The company is owned by a group of professional cycling teams and organized the Hammer Series, a team-based racing event.
