Velon is a privately owned company based in the UK. Founded in 2014, with approximately 20 employees, it reported $7.6M in revenue as of 2023, primarily focusing on spectator sports. The company provides coverage of professional cycling teams, offering fans access to riders and team personnel. It utilizes technology to provide live data during races, including speed, power, cadence, and heart rate, and creates infographics to highlight key moments. Velon collaborates with race organizers to enhance coverage, offers exclusive on-bike camera footage, and organized the Hammer Series, a team-based racing event.
