Velon, a privately owned company founded in 2014 and headquartered in the UK, employs approximately 20 people. Generating less than $10 million in revenue in 2023, the company focuses on providing enhanced coverage of professional cycling. This includes offering fans access to riders and team personnel, live race data (speed, power, cadence, heart rate), and data visualizations. Velon works with race organizers to improve race coverage and provides exclusive on-bike camera footage. The company is owned by a group of professional cycling teams and previously organized the Hammer Series, a team-based cycling competition.
