Veluba, a privately owned company headquartered in the UK, was founded in 2017. The company has an estimated 10 employees and reported $319,346 in revenue as of 2024. Operating as a London-based, family-run transport and tourism company, Veluba utilizes a fleet of electrically assisted tricycles (E-trikes) to provide a zero-emission, app-hailed alternative for navigating urban areas, specifically targeting heavily congested and polluted city environments.