Velvet Consulting, a privately owned company headquartered in France and part of VML, was founded in 2004 and employs approximately 230 people. The firm specializes in assisting organizations with customer orientation and accelerating business performance through customer experience development. It supports companies' customer-centric, data, and digital transformation, spanning from strategic orientations to operational and technological implementation. The company leverages its HCX™ (Hyper Customer eXperience) approach to propose Agile interventions tailored to specific contexts and sectoral issues, aiming to generate value across all steps of the customer experience. Velvet Consulting joined the WPP Group and Wunderman Thompson Network in July 2020 to enhance its marketing transformation expertise through multichannel capabilities.
