Privately owned Videology, headquartered in the US, was founded in 2007 and operated with approximately 40 employees. Specializing in advertising services, the company was a software provider focused on converged television and video advertising. Its technology, based on math and science, aimed to simplify large datasets, enabling marketers and media companies to manage, measure, and optimize digital video and TV advertising campaigns across various screens for improved decision-making and results. Videology is now part of Amobee.