Viltrox, a prominent Chinese third-party lens manufacturer, appears to be preparing to enter the camera market, with speculation on June 23, 2026, about its potential to challenge Kodak. This marks a new direction for the company, which has primarily focused on lenses. Previously, on June 19, Viltrox officially unveiled its new AF 28mm F4.5 Chip L, a full-frame autofocus pancake lens for L-Mount cameras, designed for compact and effortless shooting with in-camera correction support. This lens launched on June 17 for $99, measuring 13mm thin and weighing 60g with VCM autofocus, pushing back against manual focus or slow autofocus budget optics typically found in the mirrorless pancake lens market. Earlier, on June 15, rumors emerged that Viltrox is reportedly developing a mirrorless camera utilizing the Nikon Z mount, with some observers suggesting this might explain Nikon's vigorous legal pursuit of the manufacturer.