News Summary:
Host Eitan Koter recently discussed how TikTok transformed into a sales channel with Íñigo Rivero, co-founder and managing director at House of Marketeers, on April 2, 2026. Previously, on March 26, Koter welcomed Rebekah Kondrat, founder of Recon Retail, to the Commerce Untold podcast, where they explored retail strategy tips for e-commerce and DTC brands establishing physical stores, drawing on Kondrat’s work with companies such as Apple and Starbucks. Earlier in the year, on February 18, Koter engaged with Megan Vasquez, Director of Creator Strategy and Strategic Marketing at Grin, on the Mastering eCommerce Marketing podcast, delving into creator marketing ROI based on her extensive experience across beauty brands, agencies, and major e-commerce firms. This followed Koter's February 11 conversation with Daniela Bolzmann, founder of Mindful Goods, also on Mastering eCommerce Marketing, focusing on Amazon page conversion strategies including creative, SEO, and continuous testing. Koter kicked off February 3 by interviewing Jordan Gordon, Head of Email Retention and CRO at Pilot House Digital and host of the World’s Best Email Retention Podcast, on Mastering eCommerce Marketing, to share email marketing insights vital for Shopify brands.
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