Virtual Eye, a privately owned company based in New Zealand, was founded in 1991 and employs approximately 20 individuals. The company reported $683,736.0 in revenue as of 2023. Specializing in spectator sports, Virtual Eye operates as the Sports division of Animation Research Ltd, providing 3D TV graphics. With over 25 years of industry experience, its work began with the sport of Sailing and the America's Cup.
On December 8, 2025, a prospective randomized comparative study assessed the agreement of summary metrics and test duration between the TEMPO Virtual Eye ELITE (VEE) and Humphrey Field Analyzer (HFA) perimeters for visual field assessments. Previously, on October 28, 2025, New Zealand Cricket (NZC) formalized a strategic partnership with Virtual Eye, appointing the company as its official "Innovation Partner" through a Memorandum of Understanding. This collaboration aims to drive innovation across high-performance analytics, broadcast technology, and enhanced fan engagement, leveraging Virtual Eye's experience in real-time 3D sports graphics and data visualization.
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