Virtual Eye is a privately owned company headquartered in New Zealand. Founded in 1991, the company has an estimated 20 employees. As the Sports division of Animation Research Ltd, it specializes in spectator sports, providing 3D TV graphics. Its initial work began with the sport of Sailing and the America's Cup.
On June 5, 2026, Virtual Eye supplied broadcast graphics across three concurrent golf broadcasts: PGA TOUR’s Memorial Tournament, the U.S. Women’s Open, and DP World Tour’s KLM Open. The company deployed onsite and remote crews to provide calibrated-camera drone 3D images for these tournaments, delivering 13 broadcast outputs and supporting its online platforms. Previously, on May 15, 2026, Virtual Eye delivered 15 graphics outputs for global coverage of the PGA Championship, with crews in New Zealand, the United States, and Scotland operating in shifts to ensure continuous production support. This follows a strategic partnership formed on October 30, 2025, between Virtual Eye and New Zealand Cricket (NZC), the country's governing body for the sport. This collaboration aims to drive innovation in high-performance analytics, broadcast technology, and fan engagement for cricket.
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