Visla, a privately owned US-based company founded in 2020, provides a generative AI-powered platform for video creation. Employing approximately 20 people, the company's platform assists users in recording, editing, and sharing videos. As of 2023, Visla's annual revenue was less than $10 million.
Visla announced a new app that integrates AI video generation and editing tools into Canva on an unspecified date. A separate news item discussed the importance of brand voice in marketing, citing examples of recognizable brand voices. Another release noted the increasing importance of video marketing, citing survey data indicating 95% of video marketers consider video an important part of their strategy and 89% of businesses use video as a marketing tool. Additional information highlighted the value of effective voiceovers in enhancing videos, emphasizing their role in conveying context, momentum, feeling, and emotion to viewers. Finally, a piece discussed the effectiveness of how-to guides in facilitating user action by providing clear instructions and a structured approach.
Visla offers products in the enterprise tech industry. Visla's product portfolio comprises of generative AI.
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Visla's revenues were less than $10M in 2023. Caretta Research has split Visla's revenue into 2 different product categories, the largest of which is aI content generation. For full access to Visla's revenue breakdown subscribe to Caretta Portal.
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