VisualDNA

VisualDNAInactive

http://visualdna.com
https://www.linkedin.com/company/visualdna/

Revenue

Founded

2006

Headcount

0

Headquarters

United Kingdom

Primary Segment

-

Ownership

Privately Owned

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Jul

8th

2026

01:00

Co-Viewing Pricing Boost? NFL Wants A Big Piece

Co-viewing measures remain a crucial piece of the puzzle for Nielsen’s new overall effort. This will be in tandem with its official launch of the Big Data + Panel measure coming in fall. More than other pieces, sports TV and streaming content looks to see a major benefit from co-viewing -- especially the NFL and more so with the Super Bowl, which gets an average 2.4 co-viewing persons, the best single program co-viewing result.

Jul

7th

2026

06:22

Vitamin brands boost ad spend by 27% as 11.8 million Australians turn to supplements

New Nielsen Ad Intel and CMV data reveals rising competition in Australia’s vitamins and supplements sector Sydney, July 7 2026 – Australia’s vitamins and supplements market is heating up, with brands increasing advertising investment as millions of Australians continue to make supplements part of their everyday health routines.

Jul

7th

2026

05:52

New Nielsen data shows Kiwis’ wellbeing is shaped by fitness, finance and mental health

New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of how New Zealanders are managing health, work, money and wellbeing Auckland, New Zealand, July 7, 2026 – New Nielsen Consumer

Jul

6th

2026

20:01

Oztam takes TV ratings contract to tender after 25 years with Nielsen

Oztam is taking its TV ratings contract to tender for the first time in 25 years, with the option to bid for specific components of the measurement service. The move has been welcomed by commentators who have told Mumbrella that it’s time for a cheaper, more flexible system.

Jul

6th

2026

01:00

Nielsen Seeks MRC 'Hiatus' during Audio Diary Updates

Nielsen has informed clients that Media Rating Council accreditation for its Nielsen Audio diary service has been placed on hiatus for six months, ending just before Christmas. The ratings giant wants the recess in order to focus on updating some of its methodology.

Jul

2nd

2026

11:04

Emerging Tech, Financial Results, B2B Tag

Neptune BidCo US Inc. Upgraded To 'B' From 'B-' On Deleveraging Amid Cash Flow And Profitability Growth; Outlook Stable

Neptune Bidco US Inc. (dba Nielsen) is making good progress reducing leverage and improving free operating cash flow (FOCF) with expanding profit margins. S&P Global Ratings expects Nielsen will improve its FOCF to debt to about 3% this year, followed by further growth in 2027.

Jul

2nd

2026

10:45

Nielsen Audio Updating Methods, Puts Diary Accreditation On Hiatus

Nielsen this week informed clients it has put its Media Rating Council accreditation for its Nielsen Audio diary service on hiatus for six months while it updates key aspects of its methodology. The MRC allows accredited ratings services to initiate up to two six-month hiatuses while it reengineers its methodology and/or processes.

Jul

2nd

2026

01:00

Emerging Tech, B2B Tag

CTV Leaders Breakfast in Cannes: Moving Measurement from Conversation to Action

On 24th June, in partnership with Nielsen, we hosted the CTV Leaders Breakfast: A Workshop on the Nielsen Terrace at the Hotel Martinez in Cannes. Building on the momentum of last year’s CTV Roundtable , this year’s session brought together senior leaders from across the digital advertising, broadcasting, streaming, agency, measurement and technology ecosystem, including [list companies], to explore how the industry can move sophisticated and harmonised CTV measurement from discussion to action.

Jul

2nd

2026

01:00

Nielsen Audio Updating Methods, Puts Diary Accreditation On Hiatus

Nielsen this week informed clients it has put its Media Rating Council accreditation for its Nielsen Audio diary service on hiatus for six months while it updates key aspects of its methodology. The MRC allows accredited ratings services to initiate up to two six-month hiatuses while it reengineers its methodology and/or processes.

Jul

1st

2026

22:30

TVB questions accuracy of Nielsen’s ad-supported viewing figures

The news: The Television Bureau of Advertising (TVB) is urging Nielsen to provide a more accurate picture of total ad-supported TV viewing, according to a TVB email cited by The Desk. A TVB representative said Nielsen’s Ad-Supported Gauge product is “missing key context” needed to understand today’s viewing landscape.

Jul

1st

2026

11:24

TVB Finds Flaws In Nielsen’s Q1 Streaming Numbers For Ad‑Supported TV

The Television Bureau of Advertising (TVB) today shared “new insights” on the Q1 Ad-Supported viewing numbers released by Nielsen on June 26. It said that “while the reported 46.6% streaming share sounds significant, it is missing key context that would help advertisers, brands, the public, and the media accurately understand today’s viewing landscape.” TVB highlighted several critical factors that call into question the application of these numbers.

Jul

1st

2026

07:01

TVB: Nielsen Ad-Supported TV Estimates Need Context

Published data for Nielsen-measured total ad-supported TV viewing for the first quarter of 2026 needs more “accurate representation,” according to The Television Bureau of Advertising (TVB) Specifically, the TV station advertising trade group, which represents the broadcast TV industry, believes that the streaming share of ad-supported results is higher than what it should be.

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