In August, Polish viewers averaged 3 hours and 31 minutes of daily television viewing. On September 11, 2025, Warner Bros. Discovery announced it would incorporate Nielsen's Big Data and Advanced Audience capabilities for ad sales transactions. A September 16, 2025 announcement detailed Index Exchange's and Gracenote's collaboration, integrating Gracenote IDs into Index Exchange's supply-side platform (SSP) to improve transparency and reporting. Data also revealed that streaming accounts for 55.8% of total TV time for Hispanic viewers, exceeding the U.S. average of 46%, and that Hispanic consumers significantly influence media trends and consumption patterns. A report on Hispanic consumer influence on the media landscape was released in 2025.
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