About us
What we do
Downloads
Press
Pricing
LOGIN
Home
Advanced Search
Taxonomy
Analysis
Analyst Insights
Market Sizing
Data
Vendors
Buyers
Products
Deployments
Home
Advanced Search
Taxonomy
Analysis
Analyst Insights
Market Sizing
Data
Vendors
Buyers
Products
Deployments
VisualDNA
Inactive
http://visualdna.com
https://www.linkedin.com/company/visualdna/
Summary
Product Portfolio
Revenue Breakdown
Featured News
Relationships
Revenue
Subscribe
Founded
2006
Headcount
4
Headquarters
United Kingdom
Primary Segment
-
Ownership
Privately Owned
Subscribe
for full access to VisualDNA's products in full detail
Subscribe
for full access to VisualDNA's revenue in full detail
Aug
21st
2026
11:32
Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities
Nielsen prepares for ‘agent-first’ media world as AI reshapes content, ad measurement
Nielsen is preparing for an "agent-first" media environment where personal AI agents could increasingly decide what content and advertising users see, creating a new challenge for media measurement, its CTO Anil Goel told ET. As AI accelerates content creation and fragments audiences across platforms, devices and formats, Nielsen is preparing for a future where distinguishing human viewing from machine-driven content selection becomes increasingly important.
ET BrandEquity
Aug
21st
2026
10:57
Artificial Intelligence, Product Updates
Nielsen upgrades currency methodology to improve TV audience measurement accuracy
Nielsen has announced a series of enhancements to its television currency methodology ahead of the new broadcast TV season, aimed at improving the accuracy and consistency of its Big Data + Panel measurement. The updates, which will be incorporated from August 31, cover areas including co-viewing, universe estimates, household demographic assignment, integrated weighting and the measurement of Hispanic audiences.
Social Samosa
Aug
21st
2026
00:54
Emerging Tech, Product Updates
Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season
Nielsen today shared a number of key enhancements to its currency methodology before the new broadcast TV season. Together, these updates make Big Data + Panel currency measurement more accurate than ever before. As with all the recent Nielsen measurement innovations, the goal is for more accurate ratings and there is no guarantee for increased ratings with these changes.
CXOToday
Aug
20th
2026
19:47
NFL complains about changes by Nielsen to TV ratings measurements
The NFL is upset about changes made by Nielsen in its methodology for measuring viewership for the upcoming season, calling them “rushed” and saying they will have a negative impact on sports. Nielsen announced plans this week to change how it measures audiences on television, beginning on Aug.
The Atlanta Journal-Constitution
Aug
20th
2026
14:35
B2B Tag
Streaming Landscape 2026: Trends from the First Half of the Year
As we hit the halfway point of 2026, our streaming data shows us that so far, the top five overall titles have combined for 108 billion minutes, up from 103 billion last year. We are revisiting our mid-year streaming check, which was published for the first time last July.
Nielsen
Aug
20th
2026
14:22
Artificial Intelligence, Marketing and Promotional Activities
Nielsen to Acquire DoubleVerify for $2.15 Billion to Tackle AI Media Shift
Nielsen has entered into a definitive agreement to acquire digital advertising verification specialist DoubleVerify for approximately $2.15 billion. The all-cash transaction, which offers DoubleVerify shareholders $13.60 per share, represents a 30% premium based on the stock's performance leading up to the announcement.
Whalesbook
Aug
20th
2026
11:03
Legal Issues and Lawsuits, Regulatory Compliance
Court Nixes Nielsen Rehearing, With Clock Ticking For Cumulus Edict
A federal appeals court has denied Nielsen’s rehearing bid to stop an injunction in its antitrust dispute with Cumulus Media. Now the radio broadcasting company preparing to go private wants a mandate about pricing within the week, as it races to preserve access to Nationwide ratings before September.
Radio & Television Business Report
Aug
20th
2026
07:30
B2B Tag
Nielsen FIFA World Cup 2026™ Local Fandom Insights Report
The Beautiful Game, Analyzed Locally The 2026 FIFA World Cup™ delivered unprecedented viewership across the United States. But what exactly drove the massive local tune-in? While it’s no surprise that the USMNT drew massive crowds, the real story lies in the local market nuances.
Nielsen
Aug
20th
2026
07:30
FAST Sports Programming Surges at More Than Twice the Rate of Sports Channel Growth
New Gracenote Data Hub analysis finds sports program titles up 31.2% and individual games and events up 37.5% year over year, versus 13.8% growth in sports channels NEW YORK – August 20, 2026 – Gracenote, Nielsen’s content intelligence business, today released its Q3 2026 Data Hub analysis, showing that free ad-supported streaming television (FAST) sports growth extends far beyond new channel launches, with substantially more programming distributed across the ecosystem.
Nielsen
Aug
20th
2026
06:30
Emerging Tech, Product Updates
Nielsen Incorporates New Enhancements To Improve Its Data Measurement Leading Into The New Fall TV Season
New York August 19, 2026 Nielsen today shared a number of key enhancements to its currency methodology before the new broadcast TV season. Together, these updates make Big Data + Panel currency measurement more accurate than ever before.
4RFV International Broadcast News
Aug
20th
2026
06:30
Product Updates
Nielsen Announces Measurement Enhancements Ahead of Fall TV Season
Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in coordination with the Media Ratings Council (MRC) and with input from clients and industry stakeholders.
Sports Video Group
Aug
20th
2026
06:30
Regulations and Policies
NFL Isn’t Happy with Nielsen’s Latest Methodology Changes
Nielsen, the industry-standard measurement of television and media audience size in the U.S., is used to determine viewership, ad rates, and programming decisions. However, for the 2026-2027 season, Nielsen has announced changes to how it measures audience size, specifically regarding co-viewership, more than one person viewing an event at the same place and time.
Breitbart
Load More…
Analyst insight reports
The rise of super-apps
The dynamics of localisation
Buying better media tech
The broadcaster's YouTube dilemma
Subscribe
to access all analyst insight reports
Subscribe for full access to VisualDNA's products in full detail Subscribe for full access to VisualDNA's revenue in full detail 
