VisualDNAInactive

http://visualdna.com
https://www.linkedin.com/company/visualdna/

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Founded

2006

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Privately Owned

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Apr

9th

2026

22:33

Capital Investment, Artificial Intelligence, B2B Tag

Primed For Upfronts; How Much AI Is Too Much AI?

Performance Or It Didn’t Happen Upfront week is right around the corner. While the presentations themselves will revolve around new streaming titles and live sports, expect measurement and performance to dominate behind-the-scenes discussions and negotiations, Ad Age reports.

AdExchanger

Apr

9th

2026

18:30

Bankruptcy

Nielsen Responds to Cumulus Attempt to Uphold Lawsuit: Bankruptcy Doesn’t Change Status

After filing for bankruptcy, Cumulus Media tried to uphold its restraining order against Nielsen, the ratings company it accused of tying local and national ratings together. In its filing, Cumulus directly connected its financial troubles to that Nielsen policy, calling the link between local and national ratings a “significant contributing cause” of its pre-packaged Chapter 11 filing.

Barrett Media

Apr

8th

2026

18:30

Artificial Intelligence

Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations

4 minute read April 2026 New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace NEW YORK, April 8, 2026 — Gracenote, the content intelligence business unit of

PressReleasePoint

Apr

8th

2026

11:48

Artificial Intelligence

Nielsen: AI Now Tops Streaming Content Recommendation Tools Among Consumers

Erik Gruenwedel Subscription streaming video services, led by Netflix, have long pioneered content recommendation tools for users. But new data from Nielsen finds that surging use of AI-powered chatbots and other technology has replaced streaming algorithms as the preferred source for content recommendation.

Media Play News

Apr

7th

2026

18:18

SNL Scores Solid Ratings With Jack Black, Up 10% in Demo

First on LateNighter: Jack Black’s induction into SNL’s Five Timers Club last weekend delivered above-average ratings across both key ratings metrics. Per Nielsen Live+Same Day data, Saturday Night Live’s April 4 episode drew an average of 4.5 million total viewers and 1,040,000 viewers aged 18–49.

LateNighter

Apr

7th

2026

10:25

Stream of Consciousness: How CTV and Household Targeting Keeps Brands Top of Mind

The tipping point when streaming television viewership overtook broadcast and cable was like a tidal wave that everyone saw coming. Streaming’s slow build had been telegraphed for years by companies like Nielsen, who created “The Gauge” in 2021 to, as the name suggests, gauge the amount of time people spent watching TV across different platforms and media companies.

Streaming Media

Apr

5th

2026

18:30

Partnerships and Alliances, B2B Tag

TelevisaUnivision and Nielsen Agree to New Media Intelligence Deal Covering Streaming, National and Local TV, and Radio

TelevisaUnivision, the world’s leading Spanish-language media company, and Nielsen, a global leader in audience measurement and media intelligence, announced a new, multi-year measurement and data agreement covering all of TelevisaUnivision’s properties, including national and local broadcast, cable, streaming, radio.

WebWire

Apr

4th

2026

13:47

B2B Tag

Dr-g Testing

I wonder how panelists would feel if they knew that the Field Reps going into their homes, and driving through their neighborhoods are not dr-g tested? Huge liability for Nielsen as many of their field employees are under the influence at work, especially in states with legal ca--abis.

TheLayoff

Apr

3rd

2026

11:27

B2B Tag

The math behind the meals

McDonald’s release on March 31 of two KPop Demon Hunters themed meals represents a massive cultural collision where brand investment meets streaming fandom. For some, the real surprise is that McDonald’s released this collaboration as adult meals.

Nielsen

Apr

2nd

2026

18:35

Nielsen: Netflix's 'Bridgerton' Remained Atop Weekly U.S. Household Streaming TVs Through March 8

Erik Gruenwedel The latest seasons of Netflix original series “Bridgerton” and “The Night Agent” topped overall U.S. household TV streaming with 1.99 billion minutes (across 32 episodes) and 1.12 billion (across 30 episodes), respectively, for the week ended March 8, according to new data from Nielsen.

Media Play News

Apr

2nd

2026

11:15

Partnerships and Alliances, B2B Tag

TelevisaUnivision Signs New Nielsen Media Intelligence Deal

NEW YORK—TelevisaUnivision has concluded a new, multi-year measurement and data agreement with Nielsen covering all of TelevisaUnivision’s properties, including its national and local broadcast, cable, streaming, radio operations. “Measurement continues to evolve, and it is critical that it accurately reflects the scale, value, and influence of Hispanic audiences across platforms.

TVTechnology

Apr

2nd

2026

10:30

B2B Tag

Nielsen To End Measurement In Burlington/Plattsburgh & South Bend

Nielsen is ending measurement of two markets starting with the upcoming Spring book. Measurement of Burlington VT/Plattsburgh NY (market 144) and South Bend IN (market 182) will no longer continue. Nielsen has notified subscribers that they must cease using their current audience measurements as of August 1 per policy.

RadioInsight

Analyst insight reports

Technology and the sports experience

Doing more with less: using technology to drive efficiency in sports production

The rise of super-apps

Sports content and distribution in 2026 and beyond

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Analysis

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VisualDNAInactive

Revenue

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Primary Segment

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Analyst insight reports