VisualDNAInactive

http://visualdna.com
https://www.linkedin.com/company/visualdna/

Revenue

Founded

2006

Headcount

Headquarters

United Kingdom

Primary Segment

Ownership

Privately Owned

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Oct

6th

2026

07:19

Marketing and Promotional Activities

Gracenote brings content

Gracenote, Nielsen‘s content intelligence business, is reshaping the connected TV (CTV) advertising landscape by using content-based metadata to close long-standing gaps between media buyers, ad-tech platforms and publishers. The approach addresses two persistent industry challenges: the erosion of privacy-safe tracking methods and the lack of program-level visibility in programmatic CTV buying, offering a transparent, scalable alternative to traditional identity-based targeting.

MediaBrief

Oct

6th

2026

06:30

Emerging Tech, New Offerings, Big Data/Analytics, New Offerings

Nielsen Plans 2027 Launch Of Cross-Platform Content Measurement Suite

Nielsen Plans 2027 Launch Of Cross-Platform Content Measurement Suite Nielsen is upgrading its cross-platform content measurement to give studios, distributors, creators, rights holders and brands a single, consistent view of how their programmes perform across every screen.

4RFV UK

Oct

5th

2026

06:30

New Offerings, Emerging Tech, New Offerings

Nielsen to Introduce New Content Measurement Solutions in Early 2027

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry – studios, distributors, content creators, rights holders, and brands – a complete, unified view of how their programming performs everywhere people watch.

WebWire

Oct

4th

2026

14:37

Emerging Tech

Nielsen plans 2027 content measurement built on publisher streaming data

Nielsen has set early 2027 as the rollout window for a new family of cross-platform audience products that combine streaming records supplied directly by publishers with its own panels, according to an announcement dated October 2026.

PPC Land

Oct

2nd

2026

10:13

Emerging Tech

Nielsen: Prime Video's 'Reacher' Spinoff Series 'Neagley' Topped U.S. Household TV Streaming Through Sept. 20

Erik Gruenwedel October 2, 2026 As Prime Video’s “Reacher” wrapped its fourth season on Sept. 16, the streamer launched spinoff series “Neagley” with widespread viewership. All eight episodes of the first season were released together, generating 1.78 billion viewing minutes in its first five days to rank No.

Media Play News

Oct

1st

2026

11:57

Emerging Tech, New Offerings, Big Data/Analytics, New Offerings

Nielsen to Introduce New Content Measurement Solutions in Early 2027

Nielsen

Sep

30th

2026

10:30

B2B Tag, Regulatory Compliance

Nielsen Delists WLNO Washington From August PPM Survey

Radio One Spanish CHR “Latino 104.1/87.7” WLNO Waldorf MD/WDCN-LD Fairfax VA was conspicuously missing from the August Washington DC PPM ratings earlier this month and now we know why. Nielsen issued a notice today that a household off a WLNO-FM staff member was participating in the PPM panel since the January 2025 survey.

RadioInsight

Sep

30th

2026

06:30

Events, B2B Tag, Events and Conferences

Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

The most consistent aspect of today’s TV measurement landscape may be its inconsistency. Or more to the point, the frustration across both buy and sell side with the lack of consistency in TV’s measurement currency. This currency inconsistency was a dominant topic during the Coalition for Innovative Media Measurement’s CIMM Summit last week.

Digiday

Sep

29th

2026

10:30

M&A Activities, Big Data/Analytics, Marketing and Promotional Activities, M&A Activities

What Nielsen–DoubleVerify Says About the Future of Video Measurement

Nielsen’s $2.15 billion agreement to acquire DoubleVerify has put a larger question into focus for the ad industry: what should modern video measurement actually encompass? The proposed combination of one of the best-known audience measurement companies with one of advertising’s largest independent verification platforms offers a useful answer — and raises legitimate questions about how those functions will coexist.

Streaming Media

Sep

29th

2026

06:30

M&A Activities, M&A Activities

Nielsen CFO Jessica Holscott on Going Private & the Creator Economy

Nielsen CFO Jessica Holscott discusses how private ownership has accelerated the company’s transformation, why its DoubleVerify acquisition expands Nielsen across the advertising workflow, and how Nielsen is working to create a standard measurement system for creators and digital content. Holscott and Bloomberg News Senior Editor Nina Trentmann join Businessweek Daily hosts Carol Massar and Tim Stenovec.

Bloomberg

Sep

24th

2026

21:49

Emerging Tech, B2B Tag

Nielsen: Prime Video's 'Reacher' Topped Weekly U.S. Household TV Streaming Through Sept. 13

Erik Gruenwedel September 24, 2026 Prime Video’s “Reacher” notched its fifth consecutive billion-minute weekly tally with 1.18 billion minutes, maintaining the No. 1 position overall (and originals chart) for the second week in a row through Sept.

Media Play News

Sep

24th

2026

13:30

America spent the equivalent of 13,000 years watching American Horror Story while waiting for the 13th installment

On September 24, FX’s American Horror Story returns after the longest wait in the anthology’s history. Twenty-nine months have passed since the Delicate finale. And when the show comes back, it comes back not haunted by its own past, but strengthened by it.

Nielsen

Analyst insight reports

Going native: production in the cloud

Build or buy in video streaming

What buyers really want - revealed

Market gainers and droppers

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Analysis

Data

Analysis

Data

VisualDNAInactive

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Analyst insight reports