Vodafone Automotive is a privately owned company headquartered in Italy, with Vodafone as its parent company. Founded in 1975, it employs approximately 590 individuals, specializing in motor vehicle parts manufacturing. It emerged following Vodafone's acquisition of the Cobra Group in August 2014, combining Cobra's 40-year heritage in vehicle security and telematics with Vodafone's expertise as a telecoms operator and Internet of Things (IoT) services provider.