Vodafone Automotive is a privately owned company headquartered in Italy, with Vodafone as its parent company. Founded in 1975, it employs approximately 590 individuals, specializing in motor vehicle parts manufacturing. It emerged following Vodafone's acquisition of the Cobra Group in August 2014, combining Cobra's 40-year heritage in vehicle security and telematics with Vodafone's expertise as a telecoms operator and Internet of Things (IoT) services provider.
On August 6, 2025, Vodafone Automotive outlined its strategy for smarter insurance, highlighting the importance of location intelligence. This approach aims to assist drivers in financial recovery from traffic accidents and vehicle thefts, which contribute to tens of millions of incidents annually. Previously, on July 24, 2025, Vodafone Automotive, a division of Vodafone IoT, detailed its capabilities in enabling usage-based insurance policies through real-time vehicle telemetry data. The company provides telematics services and electronic products for the automotive sector, including stolen vehicle tracking, emergency assistance, usage-based insurance, and fleet management.
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