VSCO is a privately owned company headquartered in the US. Founded in 2011, it operates with approximately 210 employees. The company specializes in software development, offering a platform designed to support photographers in their creative and professional endeavors. This platform provides a range of tools and resources, including a community network, to assist photographers in developing their unique styles and gaining visibility.
On February 17, VSCO introduced new AI editing tools under #MyVision, aiming to reshape how photographers refine and tell stories by automating "busywork" and amplifying creative vision without compromising craft. This initiative, part of VSCO’s AI Lab, seeks to make the creative process smoother. Previously, on February 13, the company launched "In Focus: Black Voices Behind the Lens" to celebrate Black History Month, spotlighting globe-spanning Black photographers who are advancing visual storytelling. Earlier, on February 2, VSCO issued an "Open Call: #FaceToFace," inviting users to submit photos exploring the connection between subject and photographer and how portraits reveal essence. On January 28, VSCO published its "In Focus" monthly series, reviewing January's emerging themes and curator-selected work within its community.
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