Vungle, a privately owned company founded in 2011 and headquartered in the US, employs approximately 70 people. It operates as a mobile advertising platform, facilitating monetization for app developers through in-app advertisements. Conversely, it offers advertisers a means to reach and maintain users via its network of mobile devices. The platform incorporates data-driven tools to support ad buying strategies, user experience optimization, and automated ad creative generation.
