Wedia, a publicly owned French company founded in 2001, develops and provides software as a service (SaaS) in the digital asset management (DAM) and marketing technology sectors. Employing approximately 100 people, the company reported revenues of less than $25 million in 2023.
Recent developments in artificial intelligence, particularly Generative AI, have significantly impacted business operations. OpenAI's launch of ChatGPT in late 2022 saw over one million users within the first week. The increasing use of video marketing is also noted, becoming a core component of marketing strategies in 2025. Challenges in managing product images, videos, and campaign assets efficiently are highlighted, particularly for e-commerce businesses facing omnichannel experiences and faster market demands. Finally, the application of AI in Digital Asset Management (DAM) is expanding beyond auto-tagging and facial recognition, with increased integration of Generative AI for modifying image assets.
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