Welect

Welect is a Privately Owned company headquartered in Germany. Founded in 2016, it employs approximately 20 individuals. The company's main product focuses on RTB and programmatic solutions. Functioning as a German ad-tech company, it provides a "Choice Driven Advertising" platform which allows users to select the video ads they want to watch in exchange for accessing premium content. Its business model centers on providing a user-friendly and data-privacy-compliant advertising solution designed to benefit both advertisers and publishers. For advertisers, Welect offers a way to reach engaged audiences without relying on third-party cookies, billing on a "Cost per Completed View" (CpCV) basis. For publishers, the platform provides a method to monetize their content, including reaching users who have ad-blockers enabled.