Welect

Welect, a privately owned company headquartered in Germany, was founded in 2016 and operates with approximately 20 employees. The company specializes in advertising services, functioning as an ad-tech provider that offers a Choice Driven Advertising platform. This platform allows users to select video ads they want to watch in exchange for accessing premium content. Its business model focuses on providing a data-privacy-compliant advertising solution that supports both advertisers and publishers. For advertisers, the platform facilitates reaching engaged audiences without relying on third-party cookies, billing on a Cost per Completed View (CpCV) basis. For publishers, it offers a method to monetize content, including reaching users with ad-blockers enabled.