West Coast Customs, a privately owned US-based company founded in 1993, manufactures motor vehicles. Employing approximately 90 people as of 2023, the company is known for its vehicle customization work and its presence in television programming. Its appearances have included features on MTV's *Pimp My Ride*, TLC's *Street Customs* and *Street Customs Berlin*, Velocity's *Inside West Coast Customs*, and currently on FOX Sports.
West Coast Customs' gold Rolls-Royce Dawn participated in the 2024 Gumball 3000 rally. The vehicle's exterior, including the body, grille, wheels, and Spirit of Ecstasy, received a reflective gold foil wrap. Separately, West Coast Customs completed a custom build of a 1969 Chevrolet Camaro SS for an undisclosed client. This first-generation Camaro features a 350 engine. Additionally, West Coast Customs created a custom Rolls-Royce 103EX, a model based on a 2016 concept car, for Justin Bieber.
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