Williams Racing is a privately owned company based in the UK. Founded in 1977, with approximately 730 employees, the company functions as a tier 1 media tech buyer. It operates as a Formula One team, specializing in spectator sports.
On March 30, 2026, Williams F1 implemented an electric car scheme for its personnel, focusing on performance. On February 25, 2026, the Atlassian Williams F1 team appointed Marks & Spencer as its official travel kit partner in a multi-year agreement, which will see M&S dress the team for its 24 races across 21 countries on the 2026 Formula 1 calendar. This followed the February 4, 2026, announcement that the Atlassian Williams F1 AI alliance named Anthropic as an official AI thinking partner to apply AI to motorsports operations over a multi-year period, highlighting Atlassian's expanded involvement in real-world AI deployments. Earlier, on February 3, 2026, the team signed multi-year deals with British bank Barclays and formally entered its artificial intelligence (AI)-focused partnership with Anthropic, whose Claude AI will be used to debug code, analyze research, and build new products.
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Williams Racing offers products in the media and telecoms services industry. Williams Racing's product portfolio comprises of search, social, and retail media.
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