Williams Racing is a privately owned company based in the UK. Founded in 1977, with approximately 730 employees, the company functions as a tier 1 media tech buyer. It operates as a Formula One team, specializing in spectator sports.
Williams F1 implemented an electric car scheme for its personnel on March 30, 2026, demonstrating how the team integrates electric vehicles internally. Previously, on February 25, Williams F1 named Marks & Spencer as its new official travel kit partner in a multi-year agreement, tasking M&S with dressing the team for its 24 races across 21 countries on the 2026 Formula 1 calendar. Earlier in February, on February 3, the Williams Formula One team signed a multi-year deal with British bank Barclays and established an artificial intelligence (AI)-focused partnership with Anthropic. This AI collaboration, further detailed on February 4, positions Anthropic as an official AI thinking partner for the Atlassian Williams F1 team, focusing on applying Anthropic's Claude AI to elite motorsports operations, including debugging code, analyzing research, and building new products, over a new multi-year period.
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Williams Racing offers products in the media and telecoms services industry. Williams Racing's product portfolio comprises of media and TV services.
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