Williams Racing is a privately owned company based in the UK. Founded in 1977, with approximately 730 employees, the company functions as a tier 1 media tech buyer. It operates as a Formula One team, specializing in spectator sports.
On February 4, 2026, Atlassian (NasdaqGS:TEAM) partnered with Anthropic as an official AI thinking partner for the Williams F1 team, focusing on applying AI to elite motorsports operations over a new multi-year period, highlighting Atlassian's growing involvement in real-world AI deployments. Previously on February 3, the Williams Formula One team signed a multi-year deal with British bank Barclays, alongside an artificial intelligence (AI)-focused partnership with Anthropic. Anthropic's Claude AI will be used to debug code, analyze dense research, and build new products for the team. This follows the February 3 announcement that Anthropic's multi-year deal with the Atlassian Williams F1 Team made Claude the "Official Thinking Partner" of the British racing team. The partnership, initially forged on February 2, named Claude as the team’s Official Thinking Partner, marking Anthropic's first major foray into sports sponsorship by embedding its large-language model across race strategy and brand engagement. Earlier on February 2, BNY joined the Atlassian Williams F1 Team as a partner.
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Williams Racing offers products in the media and telecoms services industry. Williams Racing's product portfolio comprises of media and TV services.
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