Wizards of the Coast is a privately owned company headquartered in the US, founded in 1990 with approximately 1000 employees. The company specializes in video games publishing.
*Magic: The Gathering Arena* rolled out new tasks and rewards on October 2, designed to connect players' online activity with their in-person play at official Wizards Play Network locations, thereby encouraging engagement at local game shops. On October 1, Wizards of the Coast confirmed the return of the *Secret Lair x MSCHF: The Zeta Set* for *Magic: The Gathering*. This decision followed an initial pre-order drop in September for which the company had apologized after buyers encountered significant queues; Wizards pledged that all interested fans would now receive the collaboration without similar issues. Earlier the same day, *MTG Arena* announced 32 new quests rewarding players for interacting with local game stores, building on previous efforts to incentivize crossplay, such as offering in-game packs equivalent to those opened in Prerelease kits. Also on October 1, *Magic: The Gathering* introduced *KPOP DEMON HUNTERS* cards as a "Superdrop" release, notable for not including any creature cards. Earlier that day, Wizards of the Coast indicated a strategic expansion for *Dungeons & Dragons*, exploring new settings beyond *The Forgotten Realms* with future plans that could include a *Dark Sun* book and a *Ravenloft* series.
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