World Snooker

https://www.wst.tv/
https://www.linkedin.com/company/worldsnookertour/

World Snooker, a privately owned company headquartered in the UK, founded in 2010, operates as a tier 3 media tech buyer within the spectator sports industry. With approximately 100 employees, the company reported $54.1M in revenue as of 2025. World Snooker is primarily responsible for promoting the World Snooker Tour (WST). Matchroom Sport serves as the principal stakeholder in World Snooker Ltd, holding a 51 percent ownership, while the sport's governing body, the World Professional Billiards and Snooker Association (WPBSA), owns 26 percent. To compete on the World Snooker Tour, players are required to be WPBSA members.

2025 Revenue

Founded

2010

Headcount

137

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On August 27, 2026, the World Snooker Tour (WST) announced a partnership with international trading platform Mitrade, naming the Forex and CFD broker its Official Trading Partner for the 2026-27 campaign. Mitrade will have a prominent branding presence throughout the tour, a move aimed at expanding its footprint in Asia given the marked growth in the region's younger retail trading population. Previously, on July 10, 2026, £45 million development plans to transform Sheffield’s Crucible Theatre advanced, with councillors scheduled to consider the next phase of design and development work for the iconic Grade II-listed venue on July 16. This followed the July 2, 2026, announcement that the WST introduced the Shenzhen Open, a new world ranking event, to its calendar. The tournament will replace the Xi’an Grand Prix, retaining the same schedule slot with venue stages from September 28 to October 4, preceded by UK qualifying rounds between July 19 and 22.

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World Snooker offers 20 products in the sports and media and telecoms services industries. World Snooker's product portfolio comprises of bar sports, sports tickets, merchandise and sponsorship and media and TV services.

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World Snooker's revenues were less than $100M in 2025. Caretta Research has split World Snooker's revenue into 4 different product categories, the largest of which is snooker. For full access to World Snooker's revenue breakdown subscribe to Caretta Portal.

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Aug

27th

2026

07:04

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

[PRNewswire] Mitrade Partners with WST as Official Trading Partner

-- Fintech Group Expands Asia Footprint via World Snooker Tour Sponsorship MANILA, Philippines Aug. 27, 2026 /PRNewswire=YONHAP/ -- Mitrade [https://www.mitrade.com/en/about-us/mitrade?utm_source=prn_news&utm_medium=PR27_AS&utm_campaign=wst_launch] is sponsoring the World Snooker Tour (WST) as its Official Trading Partner. The move comes as Asia-Pacific's retail trading population turns markedly younger: CME Group cites participation in the region has grown 16% over the past five years, with younger Southeast Asian investors driving much of that expansion.

Yunhap News

Aug

27th

2026

06:30

Events, B2B Tag, Events and Conferences, Partnerships

WST adds Mitrade as commercial partner for 2026

The World Snooker Tour (WST) property has added Mitrade, the international trading platform, as its latest commercial partner for the ongoing 2026-27 campaign. As the official trading partner of the WST, Forex and CFD broker Mitrade will have a prominent branding presence throughout the tour.

Sportcal

Aug

27th

2026

04:30

B2B Tag, Marketing and Promotional Activities

Mitrade Backs World Snooker Tour as Official Trading Partner as New Generation Rises Across Asia | PR Newswire | Business

MANILA, Philippines, Aug. 27, 2026 /PRNewswire/ -- Mitrade is sponsoring the World Snooker Tour (WST) as its Official Trading Partner. The move comes as Asia-Pacific's retail trading population turns markedly younger: CME Group cites participation in the region has grown 16% over the past five years, with younger Southeast Asian investors driving much of that expansion.

The Storm Media

Jul

10th

2026

03:14

Events, ESG, B2B Tag, Events and Conferences

£45million Crucible plans move forward as Sheffield seeks to cement World Snooker future

£45m development plans to transform Sheffield’s Crucible Theatre are set to take a “significant” step forward later this month. Councillors are due to consider the next phase of design and development work for the iconic, Grade II-listed venue on July 16th.

Prolific North

Jul

2nd

2026

01:00

Events, B2B Tag

Shenzhen Open Replaces Xi'an Grand Prix on WST Calendar

The World Snooker Tour has announced the introduction of the Shenzhen Open, a new world ranking event that will replace the Xi’an Grand Prix on the calendar. The tournament will retain the same slot in the schedule, with the venue stages taking place from September 28 to October 4 after qualifying rounds are held in the UK between July 19 and 22.

SnookerHQ

Jul

1st

2026

01:00

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Partnerships, Events and Conferences

Halo returning as Headline Partner of 2026 World Snooker Championship

Halo are delighted to announce that an agreement has been reached with World Snooker Tour to return as Headline Partner of the 2026 World Snooker Championship, held at the iconic Crucible Theatre in Sheffield. ‍ ‍ “After the huge success of the 2025 Halo World Championship, the tournament where China's first ever World Champion was crowned, we are excited to further commit to partnering with Matchroom for the World Snooker Championship this year.

HaloITSM

Jun

17th

2026

01:00

Events, B2B Tag

driven sponsors and Crucible innovations, reveals GlobalData – GlobalData

The 2026 World Snooker Championship, which took place between 18 April to 4 May, marked a pivotal transition for the sport, combining modern venue enhancements with a major commercial evolution. As ticketing structures innovated at the historic Crucible Theatre, the tournament’s commercial profile successfully transitioned away from gambling toward tech-driven partnerships, reflecting broader, family-friendly marketing trends), reveals GlobalData, a leading intelligence and productivity platform.

GlobalData

Jun

8th

2026

10:02

Events, B2B Tag

Machineseeker.com Extends Title Sponsorship of Snooker’s German Masters

For the third consecutive year, World Snooker Tour (WST) is delighted to welcome Machineseeker.com, Europe’s leading online marketplace for machinery, as the title sponsor of the prestigious German Masters world ranking event. The 2027 Machineseeker German Masters will run from January 25-31 at the iconic Tempodrom in Berlin.

Matchroom Sport

May

21st

2026

01:00

Emerging Tech, B2B Tag

Two decades after Ding's breakthrough, China shapes snooker's future

On April 3, 2005, a grinning Ding Junhui lifted the China Open trophy after defeating Stephen Hendry in the final. Just two days after his 18th birthday, the Chinese teenager had stunned the snooker world. When Ding won the UK Championship later that year, British media predicted that the first Chinese world champion was only years away.

China.org.cn

May

5th

2026

13:30

B2B Tag

Wu Yize: Student flat gave me acne and Mum was sick — but I didn’t give up

It was just after midnight when Wu Yize emerged from the stage door of the Crucible to the cheers and camera flashes of about 200 Chinese fans. The world champion put his hands together in prayer, bowed his head to acknowledge them and then hurried off to a waiting car.

The Times UK

May

2nd

2026

06:03

B2B Tag

World Snooker issues statement defending referee after record frame sparks fury

World Snooker has backed referee Marcel Eckardt following the extraordinary 100-minute frame that unfolded during the semi-final clash between Wu Yize and Mark Allen. The governing body maintained that "the rule was applied correctly" by Eckardt, according to the Mirror, despite widespread criticism from former champions and media commentators.

GB News UK

Apr

28th

2026

10:48

B2B Tag

Ronnie O'Sullivan issues ultimatum over snooker future after World Snooker Championship exit

Ronnie O'Sullivan issues ultimatum over snooker future after World Snooker Championship exit - 'If that stops, then I stop' ByAlex Livie React to this story Ronnie O’Sullivan has said that his snooker schedule will be dictated by how much money is put on the table, following his exit from the World Championship on Monday.

TNT Sports UK

World Snooker sells broadcasting rights of its 17 snooker competitions to 21 companies globally, covering 9 countries. World Snooker's rights holders include BBC.