World Snooker

https://www.wst.tv/
https://www.linkedin.com/company/worldsnookertour/

World Snooker, a privately owned company headquartered in the UK, founded in 2010, operates as a tier 3 media tech buyer within the spectator sports industry. With approximately 100 employees, the company reported $54.1M in revenue as of 2025. World Snooker is primarily responsible for promoting the World Snooker Tour (WST). Matchroom Sport serves as the principal stakeholder in World Snooker Ltd, holding a 51 percent ownership, while the sport's governing body, the World Professional Billiards and Snooker Association (WPBSA), owns 26 percent. To compete on the World Snooker Tour, players are required to be WPBSA members.

2025 Revenue

Founded

2010

Headcount

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Sheffield councillors are set to consider the next phase of design and development work for the Crucible Theatre on July 16, moving forward with £45 million development plans to transform the Grade II-listed venue. On July 2, the World Snooker Tour introduced the Shenzhen Open, a new world ranking event replacing the Xi’an Grand Prix on its calendar. The tournament will hold its venue stages from September 28 to October 4, with qualifying rounds in the UK between July 19 and 22. Previously, on July 1, Halo announced its return as Headline Partner for the 2026 World Snooker Championship at the Crucible Theatre, following its successful partnership for the 2025 championship where China's first World Champion was crowned. This followed a GlobalData report on June 17, which highlighted the 2026 World Snooker Championship (held April 18 to May 4) successfully transitioned its commercial profile from gambling towards tech-driven partnerships, incorporating modern venue enhancements and ticketing innovations at the historic Crucible. Earlier, on June 8, Machineseeker.com extended its title sponsorship of snooker’s German Masters for a third consecutive year; the 2027 Machineseeker German Masters will run from January 25-31 in Berlin.

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World Snooker offers 20 products in the media and telecoms services and sports industries. World Snooker's product portfolio comprises of bar sports, sports tickets, merchandise and sponsorship and media and TV services.

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World Snooker's revenues were less than $100M in 2025. Caretta Research has split World Snooker's revenue into 4 different product categories, the largest of which is snooker. For full access to World Snooker's revenue breakdown subscribe to Caretta Portal.

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Jul

10th

2026

03:14

Events, ESG, B2B Tag, Events and Conferences

£45million Crucible plans move forward as Sheffield seeks to cement World Snooker future

£45m development plans to transform Sheffield’s Crucible Theatre are set to take a “significant” step forward later this month. Councillors are due to consider the next phase of design and development work for the iconic, Grade II-listed venue on July 16th.

Prolific North

Jul

2nd

2026

01:00

Events, B2B Tag

Shenzhen Open Replaces Xi'an Grand Prix on WST Calendar

The World Snooker Tour has announced the introduction of the Shenzhen Open, a new world ranking event that will replace the Xi’an Grand Prix on the calendar. The tournament will retain the same slot in the schedule, with the venue stages taking place from September 28 to October 4 after qualifying rounds are held in the UK between July 19 and 22.

SnookerHQ

Jul

1st

2026

01:00

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Partnerships, Events and Conferences

Halo returning as Headline Partner of 2026 World Snooker Championship

Halo are delighted to announce that an agreement has been reached with World Snooker Tour to return as Headline Partner of the 2026 World Snooker Championship, held at the iconic Crucible Theatre in Sheffield. ‍ ‍ “After the huge success of the 2025 Halo World Championship, the tournament where China's first ever World Champion was crowned, we are excited to further commit to partnering with Matchroom for the World Snooker Championship this year.

HaloITSM

Jun

17th

2026

01:00

Events, B2B Tag

driven sponsors and Crucible innovations, reveals GlobalData – GlobalData

The 2026 World Snooker Championship, which took place between 18 April to 4 May, marked a pivotal transition for the sport, combining modern venue enhancements with a major commercial evolution. As ticketing structures innovated at the historic Crucible Theatre, the tournament’s commercial profile successfully transitioned away from gambling toward tech-driven partnerships, reflecting broader, family-friendly marketing trends), reveals GlobalData, a leading intelligence and productivity platform.

GlobalData

Jun

8th

2026

10:02

Events, B2B Tag

Machineseeker.com Extends Title Sponsorship of Snooker’s German Masters

For the third consecutive year, World Snooker Tour (WST) is delighted to welcome Machineseeker.com, Europe’s leading online marketplace for machinery, as the title sponsor of the prestigious German Masters world ranking event. The 2027 Machineseeker German Masters will run from January 25-31 at the iconic Tempodrom in Berlin.

Matchroom Sport

May

21st

2026

01:00

Emerging Tech, B2B Tag

Two decades after Ding's breakthrough, China shapes snooker's future

On April 3, 2005, a grinning Ding Junhui lifted the China Open trophy after defeating Stephen Hendry in the final. Just two days after his 18th birthday, the Chinese teenager had stunned the snooker world. When Ding won the UK Championship later that year, British media predicted that the first Chinese world champion was only years away.

China.org.cn

May

5th

2026

13:30

B2B Tag

Wu Yize: Student flat gave me acne and Mum was sick — but I didn’t give up

It was just after midnight when Wu Yize emerged from the stage door of the Crucible to the cheers and camera flashes of about 200 Chinese fans. The world champion put his hands together in prayer, bowed his head to acknowledge them and then hurried off to a waiting car.

The Times UK

May

2nd

2026

06:03

B2B Tag

World Snooker issues statement defending referee after record frame sparks fury

World Snooker has backed referee Marcel Eckardt following the extraordinary 100-minute frame that unfolded during the semi-final clash between Wu Yize and Mark Allen. The governing body maintained that "the rule was applied correctly" by Eckardt, according to the Mirror, despite widespread criticism from former champions and media commentators.

GB News UK

Apr

28th

2026

10:48

B2B Tag

Ronnie O'Sullivan issues ultimatum over snooker future after World Snooker Championship exit

Ronnie O'Sullivan issues ultimatum over snooker future after World Snooker Championship exit - 'If that stops, then I stop' ByAlex Livie React to this story Ronnie O’Sullivan has said that his snooker schedule will be dictated by how much money is put on the table, following his exit from the World Championship on Monday.

TNT Sports UK

Apr

21st

2026

13:35

B2B Tag

Ronnie O’Sullivan overcomes Crucible misstep to lead World Championship opener against China's He Guoqiang

Ronnie O’Sullivan started with a rare Crucible misstep but still emerged with a 7-2 lead after the opening session of his first-round match against China’s He Guoqiang at the World Snooker Championship in Sheffield. Heading out for his 34th-consecutive appearance in the event, the 50-year-old accidentally headed towards the wrong table and had to be steered in the right direction by a subtle nudge from referee Rob Spencer.

Revolutionradio

Apr

20th

2026

23:51

B2B Tag

Wilson's comeback ends teenager Stan Moody Crucible debut in first round

Sheffield, April 21 (IANS) Stan Moody's Crucible debut ended in defeat as the teenager made critical errors in the closing stages of a 10-7 defeat against Kyren Wilson in the first round of the World Snooker Championship.

IANS live

Apr

20th

2026

11:13

Events, B2B Tag

World Snooker Championship could move to Germany as Crucible hits £3m mark

Crucible prize pot hits record levels with £625,000 confirmed for champ as Berlin mentioned as temporary home Barry Hearn has opened the door on a stunning World Championships move to Germany as the Crucible hits the £3million prize mark.

The Daily Record UK

World Snooker sells broadcasting rights of its 17 snooker competitions to 21 companies globally, covering 9 countries. World Snooker's rights holders include Warner Bros. Discovery.