WPP, publicly owned and headquartered in the UK, was founded in 1971. With approximately 79,420 employees, the company reported $17.9B in revenue as of 2025. Functioning as a multinational communications, advertising, public relations, technology, and commerce holding company, WPP specializes in providing advertising, marketing, and media agency services.

2025 Revenue

Founded

1971

Headcount

79,414

Headquarters

United Kingdom

Primary Segment

Advertising, marketing, media agencies

Ownership

Publicly Owned

News Summary:

WPP announced on July 10, 2026, it will align its segmental reporting disclosures with a new operating model, effective from the 2026 interim results. The company plans to transition from three reporting segments (Global Integrated Agencies, Public Relations, and Specialist Agencies) to a single "Global Integrated Agencies" segment, aggregating its Media, Creative (including Enterprise Solutions for 2026), and Production businesses. Previously, on July 9, WPP, Publicis Groupe, and Omnicom advanced as finalists for Coca-Cola's global media account, according to a Campaign report citing industry sources, which indicated Publicis is viewed as the frontrunner. On July 8, Dr. Daniel Hulme, Chief AI Officer at WPP and CEO of AI consultancy Satalia, was noted for his quarter-century of experience in algorithmic development. Earlier on July 8, WPP scheduled the release of its 2026 interim results for the six months ended June 30, 2026, on August 6, 2026, with CEO Cindy Rose OBE and CFO Joanne Wilson hosting a conference call.

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WPP offers products in the ad tech and services industry. WPP's product portfolio comprises of advertising, marketing, media agencies.
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WPP's revenues were $17.9B in 2025. Caretta Research has split WPP's revenue into 4 different product categories, the largest of which is creative agency, which represents 25% of WPP's revenue.
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Examples of WPP's suppliers include Ateliere Creative Technologies and PubMatic.

Example Suppliers

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