WYFF 4, a privately owned company headquartered in the United States, was founded in 1953 and employs approximately 120 individuals. The company specializes in broadcast media production and distribution.
CBS programming is set to shift to WYFF effective August 1, 2026, following WSPA-TV's loss of its CBS affiliation after decades of service to the Upstate and Western North Carolina. This development means WYFF-4 will become the Upstate’s new home for CBS programming, replacing WSPA-7, which ends its 70-year run as an affiliate. The change, announced on July 27, 2026, will alter how nearly 1 million households receive CBS programming over the air. WYFF-TV's acquisition of the CBS network affiliation from WSPA-TV generated considerable public discussion on social media following its earlier announcement.
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