XREAL (formerly Nreal), a privately owned consumer electronics company founded in 2017 and headquartered in China, develops and sells augmented reality (AR) glasses. As of 2023, the company employs approximately 140 people and reported revenues of less than $100 million.
Xreal Technology announced plans for a large investment in Shanghai to develop an industrial ecosystem valued at approximately $138 billion. The company aims to build this ecosystem in Shanghai, with the city's augmented reality glass business projected to achieve complete localization within one to two years, reaching a scale of $137.7 billion, according to the CEO. Unconfirmed speculation regarding delays in Xreal One Pro shipments suggests a potential upcoming announcement of a new feature. A Reddit post also details some customer interactions with the company.
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