Xreal

Xreal

https://www.xreal.com/
https://www.linkedin.com/company/xreal-com/

Xreal, a privately owned company headquartered in China, was founded in 2017 and employs approximately 140 individuals. The company, formerly known as Nreal, specializes in consumer electronics, specifically as a provider of AR glasses.

2024 Revenue

Founded

2017

Headcount

138

Headquarters

China

Primary Segment

Consumer electronics

Ownership

Privately Owned

News Summary:

On September 10, 2026, PhoneArena reported a positive hands-on experience with Android XR on the Xreal Aura, noting the package includes the glasses, a puck trackpad, a cable, and a carrying case. Previously, on September 8, 2026, Xreal CEO Schütz participated in the "Personal AI Changing Your Daily Life" session at the 27th World Knowledge Forum in Seoul, engaging in talks with Yang Hye-soon, Vice President of Samsung Electronics' DA business, and Stephen Lee, CEO of Carbide Ventures. Concurrently, at IFA 2026, Xreal showcased its Aura mixed reality glasses, with BGR conducting an exclusive hands-on test and noting that Xreal is still perfecting them for a future release. TechRadar also tested the Aura at the event, describing it as an optical see-through glasses system designed to run Android XR via a separate compute puck, with Xreal's product page indicating a fall 2026 release. Earlier on September 8, 2026, Xreal's XBX A01+ augmented reality glasses were highlighted for transforming DJI drone piloting by projecting a 1080p resolution image with a 50-degree field of view, aiding precise shot framing and navigation.

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Xreal offers products in the media and telecoms services industry. Xreal's product portfolio comprises of consumer electronics.

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Xreal's revenues were less than $100M in 2024. All the revenue comes from consumer devices.

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Sep

10th

2026

21:47

New Offerings, Emerging Tech, B2B Tag, New Offerings

I tried Android XR on Xreal Aura, now I can't wait to use it more!

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Sep

8th

2026

09:58

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences

At the 27th World Knowledge Forum's

사진 확대 CEO Schütz Xreal (left) and Yang Hye-soon, vice president of Samsung Electronics' DA business, are having a conversation at the World Knowledge Forum's "Personal AI, Changing Your Daily Life" session on the 8th. Reporter Kim Ho-young At the 27th World Knowledge Forum's "Personal AI, Change Your Daily Life" session held at the Shilla Hotel in Jung-gu, Seoul on the 8th, CEO of XREAL, Yang Hye-soon, vice president of Samsung Electronics' DA business, and Stephen Lee, CEO of Carbide Ventures, held talks.

Maeil Business Newpaper

Sep

8th

2026

06:30

Events, Emerging Tech, B2B Tag, Events and Conferences, New Offerings

IFA 2026: Exclusive Hands-On With Xiaomi's 18 Fold And XREAL's Aura MR Glasses

At IFA 2026, BGR had access to two exclusive hands-on tests: Xiaomi 18 Fold and XREAL's Aura MR glasses. While Xiaomi has officially revealed its foldable phone, XREAL is still perfecting its mixed reality glasses for a future release.

Sep

8th

2026

02:44

New Offerings, Emerging Tech, B2B Tag, New Offerings

XREAL AURA brings Android XR into a glasses-and-puck design

XREAL AURA is a pair of optical see-through glasses that will run Android XR through a separate compute puck. TechRadar tested the device at IFA 2026, and XREAL’s product page lists the product for a fall 2026 release.

ZoomBangla News

Sep

8th

2026

01:43

New Offerings, Emerging Tech, B2B Tag, New Offerings

XREAL XBX A01+ Glasses Transform DJI Drone Piloting

Augmented Reality (AR) glasses, such as the XREAL XBX a01+, are changing how drone pilots approach their flights by combining virtual displays with real-world visibility. These glasses project a 1080p resolution image with a 50° field of view directly into the user’s line of sight, allowing for precise shot framing and easier navigation in complex environments.

Sep

2nd

2026

06:30

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Treeview and VR Expert Target Enterprise XREAL AURA Rollouts

In XR News What’s the story? VR Expert and Treeview have formed a partnership to help enterprise customers identify, develop and deploy custom applications for the XREAL AURA optical see-through glasses. Why it matters Enterprise customers can obtain XREAL AURA hardware and the custom software that runs on it through one partnership, covering procurement, development, rollout and lifecycle services.

Sep

1st

2026

05:35

AuraTranslator: RealTime On Device Speech Translation on the Qualcomm® Hexagon™ NPU with Android XR Glasses

AuraTranslator delivers fully on-device, real-time Portuguese-to-English live captioning on Android XR glasses. OpenAI's Whisper-Large-V3-Turbo runs on the Hexagon NPU through precompiled QNN context binaries and the ONNX Runtime QNN Execution Provider, a Marian NMT model translates on the CPU in parallel, and speaker embeddings colour code each voice.

Aug

26th

2026

07:13

New Offerings, Emerging Tech, B2B Tag, New Offerings

XREAL Aura Brings Android XR and Gemini AI to Smart Glasses

The XREAL Aura is making waves in the augmented reality (AR) space with its lightweight design, advanced hardware and focus on user comfort. Weighing under 95 grams, the device separates its processing power into an external compute puck, reducing the weight on the glasses themselves for extended usability.

Aug

25th

2026

06:30

New Offerings, Emerging Tech, B2B Tag, New Offerings

Xreal Aura Smart Glasses Draw Over 10,000 Pre

Demand for the Android XR-powered Xreal Aura smart glasses has already surpassed initial expectations, with over 10,000 consumers reserving a unit ahead of its autumn rollout, according to manufacturer data released by the company. CEO Chi Xu attributes the strong early numbers to robust interest from everyday users, software developers, and business partners alike.

Aug

22nd

2026

06:00

Emerging Tech, B2B Tag

Xreal xbx a01+ vs Viture Pro 2: Which AR glasses win?

For a few years, RayNeo has been the king of budget virtual screen glasses that start at $299. This year’s Air 4 Pro glasses are an excellent example. However, in the last few months, rivals Xreal and Viture have both thrown their hats into the ring with new wallet-friendly options in the X by Xreal a01+ and the Viture Pro 2 smart glasses.

Aug

20th

2026

12:30

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Partnerships, New Offerings

Early Xreal Aura hype tops expectations, CEO Chi Xu says its demand is 'exciting'

Copy link Facebook X Reddit Flipboard Bluesky Threads Email What you need to know Reports highlight Xreal's recent achievement with the Aura smart glasses, which state reservations have "surpassed" 10,000 units.

Android Central

Aug

4th

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag

Chinese-made AI glasses shift into sharp global focus

BIZTODAY China-AI Glasses/Global Market Chinese-made AI glasses shift into sharp global focus 【Voice_over】 As Chinese-made AI glasses expand into global markets, this emerging export is drawing growing attention to the market for AR and ER glasses.

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