Xreal is a privately owned company headquartered in China. Formerly known as Nreal, the company was founded in 2017. Specializing in consumer electronics, Xreal employs approximately 140 individuals and reported $63.9M in revenue as of 2023. The company is a provider of AR glasses.
On April 24, 2026, the augmented reality (AR) landscape continues its rapid evolution, shifting from simple screen-mirroring devices towards sophisticated spatial computing tools designed to replace traditional monitors and televisions, a trend exemplified by products such as the Xreal One Pro. Previously, on April 15, 2026, Xreal CEO Schütz stated in an interview with Maeil Economy that AR glasses, integrating artificial intelligence (AI), will gradually begin to replace smartphones in 2027 and further in 2028. Schütz elaborated that these devices are evolving beyond basic imaging to become "user-only secretaries" capable of understanding the real world.
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