XREAL (formerly Nreal), a privately owned consumer electronics company founded in 2017 and headquartered in China, develops and sells augmented reality (AR) glasses. As of 2023, the company employs approximately 140 people and reported revenues of less than $100 million.
IDC reported that worldwide shipments of AR/VR headsets and display-less smart glasses are projected to increase by 39.2% in 2025, reaching 14.3 million units. The development of consumer-ready AR glasses is progressing rapidly, with significant investment from over 30 companies, including Xreal. Xreal announced its "onStep into 6DoF" product.