Yeti is a privately owned American manufacturer of outdoor products, primarily focused on coolers, drinkware, and outdoor accessories. Founded in 2006 by brothers Roy and Ryan Seiders in Austin, Texas, the company has since grown to employ over 1,370 people. Yeti's products are known for their durability, performance, and high-quality construction, making them popular among outdoor enthusiasts and professionals alike. The company's headquarters remain in Austin, Texas, and its products are distributed worldwide.