YONDER

YONDER is a privately owned company headquartered in South Africa, operating as a part of WPP. With approximately 70 employees, the company functions as a full-service digital agency. Originating fifteen years ago as a dedicated mobile agency, YONDER has evolved to provide 360-degree digital solutions, with a focus on positioning itself as a specialist brand solutions provider in the Meta and Web 3.0 ecosystems. Its expertise includes strategy consulting, tech set-ups, and campaign execution across Meta assets and the Metaverse infrastructure. For e-commerce, it provides Social Commerce, Conversational Commerce, bots, messaging systems, and lead generation systems within and outside the Meta-ecosystem assets like Whatsapp and Messenger, also utilizing USSD, SMS, and WEB. In the Web 3.0 space, YONDER supports brands in shifting from an attention economy to an ownership economy to foster communities, leveraging technologies such as Mixed Reality (MR), Augmented Reality (AR), the 3D Web, Spatial Audio, Web3, and Artificial Intelligence (AI) to deliver new value and experiences to consumers. The company utilizes its proprietary YOMO platform, which underpins its technology solutions and powers digital engagement assets for local and multi-national brands across Africa. The YOMO platform facilitates rapid multi-channel deployment of services and acts as an API aggregator with available critical integrations.