YONDER

YONDER is a privately owned company headquartered in South Africa, a subsidiary of WPP, operating in advertising services and employing approximately 70 individuals. The company originated as a mobile agency before evolving into a full-service digital agency, now focusing on specialist brand solutions within the Meta and Web 3.0 ecosystems. With offices in Johannesburg and Cape Town, it provides services including strategy consulting, technology set-ups, and campaign execution across Meta assets and Metaverse infrastructure. Its e-commerce offerings encompass social and conversational commerce, bots, messaging, and lead generation systems, both within and outside the Meta ecosystem, including USSD, SMS, and web platforms. YONDER also specializes in Web 3.0, assisting brands in shifting from an attention economy to an ownership economy by facilitating community creation and leveraging technologies such as Mixed Reality (MR), Augmented Reality (AR), 3D Web, Spatial Audio, Web3, and Artificial Intelligence (AI) to deliver new consumer experiences. Underpinning its technology solutions is the proprietary YOMO platform, which powers digital engagement assets in Africa, facilitating rapid multi-channel deployment of services and functioning as an API aggregator with integrations.