Zoonicorn, a privately owned company headquartered in the United States, was founded in 2015 and operates with approximately 10 employees. The company specializes in the development and marketing of the Zoonicorn brand, an intellectual property primarily comprising an animated television series for children. Its services and products focus on the monetization and expansion of this brand, encompassing content production, including the animated series and music videos, along with global licensing and distribution of its content. Zoonicorn also engages in direct consumer sales through an online shop that features merchandise such as apparel. Additionally, the company provides fan engagement and educational resources via its website, offering activity downloads and a "Parent Zone" blog.
On July 14, 2025, Zoonicorn toys from master toy licensee United Smile, distributed in the U.S. by Jay@Play, became available online at retailers including Target, Michaels, Walmart, and Kohl’s, with Amazon availability expected soon. Additionally, Big Events' giant Aliel parade balloon featured in the Acapulco Parade in Mexico.