1plusX, a subsidiary of TripleLift, is a privately held ad-tech company founded in 2014 and headquartered in Switzerland. With a team of approximately 50 employees, the company specializes in first-party data activation solutions and operates in Europe, Asia, and the United States. Acquired by TripleLift in 2022, 1plusX focuses on providing ad and marketing data to its clients.
In a bid to reach customers on the open internet, TripleLift, an advertising technology company, introduced TripleLift Audiences on [date]. This unique offering, made possible by TripleLift’s acquisition of 1plusX, a first-party data platform, delivers cross-site audiences without using cross-site identifiers. TripleLift Audiences has proven to outperform cookie-based tactics, enabling advertisers to achieve better results.
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1plusX, a TripleLift company offers products in the ad tech industry. 1plusX, a TripleLift company's product portfolio comprises of data, targeting and identity.
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1plusX, a TripleLift company's customers primarily consist of streaming services companies. Examples of 1plusX, a TripleLift company's customers include Axel Springer and Le Figaro.
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