1plusX, a subsidiary of TripleLift, is a privately owned company headquartered in Switzerland. Founded in 2014 and acquired by TripleLift in 2022, the company operates with approximately 50 employees. As a global ad-tech provider across Europe, Asia, and the US, 1plusX specializes in IT services and IT consulting, specifically delivering first-party data activation solutions.
TripleLift announced a new solution, TripleLift Audiences, for advertisers to reach customers on the open internet on an unspecified date. This solution uses first-party data and resulted from TripleLift's acquisition of 1plusX. TripleLift Audiences delivers cross-site audiences without using cross-site identifiers. The platform enables advertisers to surpass cookie-based strategies. These announcements highlight the capabilities of TripleLift Audiences, leveraging 1plusX's first-party data platform.
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1plusX, a TripleLift company offers products in the ad tech and services industry. 1plusX, a TripleLift company's product portfolio comprises of data, targeting and identity.
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1plusX, a TripleLift company's customers primarily consist of newspaper Publishing and technology, Information and Media companies. Examples of 1plusX, a TripleLift company's customers include Le Figaro and Axel Springer.
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