1plusX, a privately owned Swiss ad-tech company acquired by TripleLift in 2022, was founded in 2014. It operates globally across Europe, Asia, and the United States, specializing in first-party data activation solutions for advertising. The company employs approximately 50 people and reported revenues under $10 million in 2023. Its core offerings center on data, targeting, and identity management within the advertising technology sector.
TripleLift announced a new solution, TripleLift Audiences, for advertisers to reach customers on the open internet on an unspecified date. This solution uses first-party data and resulted from TripleLift's acquisition of 1plusX. TripleLift Audiences delivers cross-site audiences without using cross-site identifiers. The platform enables advertisers to surpass cookie-based strategies. These announcements highlight the capabilities of TripleLift Audiences, leveraging 1plusX's first-party data platform.
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1plusX, a TripleLift company offers products in the ad tech industry. 1plusX, a TripleLift company's product portfolio comprises of data, targeting and identity.
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1plusX, a TripleLift company's revenues were less than $10M in 2023. All the revenue comes from data management platform (DMP).
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1plusX, a TripleLift company's customers primarily consist of newspaper Publishing and technology, Information and Media companies. Examples of 1plusX, a TripleLift company's customers include Le Figaro and Axel Springer.
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