1plusX, a TripleLift company, is a privately owned entity headquartered in Switzerland. Founded in 2014, the company employs approximately 50 individuals and specializes in data, targeting, and identity solutions. Acquired by TripleLift in 2022, 1plusX operates as a global ad-tech company with operations in Europe, Asia, and the US, focusing on first-party data activation solutions.
TripleLift announced a new solution, TripleLift Audiences, for advertisers to reach customers on the open internet on an unspecified date. This solution uses first-party data and resulted from TripleLift's acquisition of 1plusX. TripleLift Audiences delivers cross-site audiences without using cross-site identifiers. The platform enables advertisers to surpass cookie-based strategies. These announcements highlight the capabilities of TripleLift Audiences, leveraging 1plusX's first-party data platform.
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1plusX, a TripleLift company offers products in the ad tech and services industry. 1plusX, a TripleLift company's product portfolio comprises of data, targeting and identity.
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1plusX, a TripleLift company's revenues were less than $10M in 2024. All the revenue comes from data management platform (DMP).
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1plusX, a TripleLift company's customers primarily consist of newspaper Publishing and technology, Information and Media companies. Examples of 1plusX, a TripleLift company's customers include Axel Springer and Le Figaro.
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