Clearbit, a privately owned US-based company founded in 2015, provides data management platform (DMP) services focusing on data, targeting, and identity solutions. Employing approximately 200 people, the company's most recent revenue figures (2023) indicate less than $25 million in annual revenue. Clearbit is a subsidiary of HubSpot.
Clearbit uses a product-centric approach to win-loss analysis, focusing on product adoption and customer retention. Two new products launched in 2023. Clearbit uses customer feedback to inform product roadmap development. A comparison of B2B contact databases included Clearbit among ten others. A publication featured data-driven sales strategies from various SaaS companies, but did not detail Clearbit's specific contributions. Another publication shared career development insights from B2B and SaaS marketing leaders, without specifying Clearbit's involvement. A final article discussed data-driven marketing strategies in successful SaaS companies, again without detailing Clearbit's specific practices.
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