Lotame, a privately owned US-based ad tech company founded in 2006, provides data, targeting, and identity solutions. As of 2023, the company employs approximately 150 people and reported revenues of around $10 million.
Lotame announced a partnership with Epsilon, combining their identity and data solutions to reach over 90% of consumers globally using Groupe's CORE AI capability. On an unspecified date, Lotame partnered with PHD EMEA to help a global CPG drinks brand reach new audiences in the UK and Spain, leveraging Lotame's Curated Marketplaces for improved campaign efficiency and brand awareness. There is mention of an Industry Review Launch Event planned for 2025. A Lotame Chief Revenue Officer discussed data curation's impact on programmatic advertising, highlighting its benefits for both publishers and advertisers. Finally, Lotame's participation in the India Digital Summit is noted, though no specific date is provided beyond its being an annual event.
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