Semcasting

Semcasting is a privately owned company based in the US. Founded in 2009, it employs approximately 50 people and functions primarily as an advertising services provider, specializing in privacy-conscious identity resolution, audience creation, and campaign attribution. Its core technology, Smart Zones, enables cookieless targeting by linking online and offline identifiers across a substantial database of U.S. and Canadian households and businesses, offering rapid audience building and high match rates for advertising campaigns.