33Across, a privately owned company headquartered in the United States, was founded in 2007 and employs approximately 60 individuals. Its main product focus is data, targeting, and identity. The company specializes in cookie-less programmatic advertising solutions for publishers.
On September 26, 2026, programmatic advertising company 33Across, founded by Eric Wheeler in 2008, formally adopted the corporate name WealthStage. This change recasts the business around financial services advertisers, with the 33Across brand continuing to operate its existing data and publisher operations as a division. Previously, on September 17, 33Across announced its rebrand to WealthStage, launching a digital advertising and customer-intelligence platform specifically for financial services marketers. The platform unifies trusted customer intelligence with wealth lifestage and real-time signals, aiming to help banks, trading platforms, and other financial brands identify and engage prospective customers. The company initially announced this rebrand to WealthStage on September 16, detailing it as a digital advertising platform built for financial services marketers navigating a rapidly changing technology, consumer, and wealth landscape.
33Across's customers primarily consist of search, social, and retail media, newspaper Publishing and media and TV services companies. Examples of 33Across's customers include Dailymotion, DMG Media and Gannett | USA Today Network. 33Across has commercial and technical partners like MediaMath and Index Exchange. 33Across has suppliers like Viant Technology.
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