33Across, a privately owned company headquartered in the United States, was founded in 2007 and employs approximately 60 individuals. Its main product focus is data, targeting, and identity. The company specializes in cookie-less programmatic advertising solutions for publishers.
33Across reported that Lexicon, among tested cookieless solutions, substantially increased revenue from unaddressable inventory. On an unspecified date, Inside Radio highlighted 33Across data on retail's growth in cookieless advertising. Ad Age featured 33Across data on July [year unspecified], revealing a 173% year-over-year increase in cookieless share of voice for retail advertisers. This data, also featured by Ad Age on a separate unspecified date, highlighted the retail industry's shift toward first-party data and privacy-focused advertising. Finally, 33Across announced that the top ten advertising verticals increased their cookieless share of voice by 51% year-over-year in the second quarter of 2024, with retail and finance showing notable growth in cookie alternative spending.
33Across's customers primarily consist of media Production, media and TV services and search, social, and retail media companies. Examples of 33Across's customers include DMG Media, Dailymotion and Gannett | USA Today Network. 33Across has commercial and technical partners like Index Exchange and MediaMath. 33Across has suppliers like Viant Technology.
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