Privately owned 33Across, headquartered in the US, was founded in 2007 and operates with approximately 60 employees. The company specializes in ad technology, providing cookie-less programmatic advertising solutions specifically for publishers.
33Across reported that Lexicon, among tested cookieless solutions, substantially increased revenue from unaddressable inventory. On an unspecified date, Inside Radio highlighted 33Across data on retail's growth in cookieless advertising. Ad Age featured 33Across data on July [year unspecified], revealing a 173% year-over-year increase in cookieless share of voice for retail advertisers. This data, also featured by Ad Age on a separate unspecified date, highlighted the retail industry's shift toward first-party data and privacy-focused advertising. Finally, 33Across announced that the top ten advertising verticals increased their cookieless share of voice by 51% year-over-year in the second quarter of 2024, with retail and finance showing notable growth in cookie alternative spending.
33Across's customers primarily consist of media and TV services companies. Examples of 33Across's customers include Gannett | USA Today Network, DMG Media and Dailymotion. 33Across has commercial and technical partners like Index Exchange and MediaMath. 33Across has suppliers like Viant Technology.
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