33Across is a privately held ad tech company founded in 2007 and headquartered in the US. With a team of around 60 employees, the company specializes in providing cookie-less programmatic advertising solutions for publishers. 33Across's main product is a real-time bidding (RTB) platform that allows publishers to sell their ad inventory to advertisers in real-time. The company's technology uses machine learning algorithms to analyze user data and deliver targeted ads to users. 33Across has partnerships with various publishers and ad networks, and its platform is used by major brands and agencies.
In Q2 2024, the top ten advertising verticals increased their cookieless share of voice by 51% year-over-year on the 33Across Exchange. Retail and finance advertisers showed significant growth in cookie alternative spending. 33Across' data was featured by Ad Age, revealing a 173% year-over-year increase in cookieless share of voice for retail advertisers. This growth highlights the industry's shift towards first-party data and privacy-conscious advertising strategies. Inside Radio also highlighted 33Across' data on retail's rise in cookieless advertising. Lexicon, the only solution that has led to a substantial revenue lift across unaddressable inventory, was praised by 33Across.
33Across's customers primarily consist of streaming services companies. Examples of 33Across's customers include Gannett | USA Today Network, Dailymotion and DMG Media.
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