33Across is a privately owned US-based ad technology company founded in 2007. Employing approximately 60 people, the company specializes in providing data, targeting, and identity solutions, particularly focusing on cookie-less programmatic advertising for publishers. In 2023, its revenue was less than $10 million.
33Across reported that Lexicon, among tested cookieless solutions, substantially increased revenue from unaddressable inventory. On an unspecified date, Inside Radio highlighted 33Across data on retail's growth in cookieless advertising. Ad Age featured 33Across data on July [year unspecified], revealing a 173% year-over-year increase in cookieless share of voice for retail advertisers. This data, also featured by Ad Age on a separate unspecified date, highlighted the retail industry's shift toward first-party data and privacy-focused advertising. Finally, 33Across announced that the top ten advertising verticals increased their cookieless share of voice by 51% year-over-year in the second quarter of 2024, with retail and finance showing notable growth in cookie alternative spending.
33Across's customers primarily consist of media and TV services companies. Examples of 33Across's customers include Dailymotion, DMG Media and Gannett | USA Today Network. 33Across has partners like Index Exchange. 33Across has suppliers like Viant Technology.
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