Audigent, a privately owned company headquartered in the US, was founded in 2016 and employs approximately 100 individuals. The company specializes in Advertising Services, having developed a data management platform and marketplace that provides audience data and insights to marketers, advertisers, and publishers.
Audigent partnered with Experian and Fandom on October 26, to expand Fandom's audience targeting capabilities. This collaboration integrated over 2400 syndicated audience segments from Experian into FanDNA Helix, Fandom's AI-driven first-party data platform. This allows marketers to use third-party demographic and behavioral data with fan engagement signals across entertainment and gaming content. Separately, Audigent's managing director, Drew Stein, noted that curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked ad impressions, is no longer a trend. In a session at ATS London 2025, Audigent's Vice President of EMEA, Pierce Cook-Anderson, participated in a panel discussion on how "super signal aggregators" are powering ad tech. Finally, Audigent, along with Givsly and Antipodes, will leverage a self-serve platform, the limited beta of which opens next month.
Audigent offers 2 products in the ad tech and services industry. Audigent's product portfolio comprises of data, targeting and identity and RTB and programmatic.
Subscribe for full access to Audigent's products in full detail
Audigent's revenues were less than $25M in 2023. Caretta Research has split Audigent's revenue into 2 different product categories.
Subscribe for full access to Audigent's revenue in full detail
Subscribe for full access to Audigent's products in full detail 
