Audigent, a privately owned company headquartered in the United States, was founded in 2016 and employs approximately 100 individuals. It operates as a software company focused on data, targeting, and identity, having developed a data management platform and marketplace that provides audience data and insights to marketers, advertisers, and publishers.
Experian retired the Audigent brand on August 10, 2026, folding its operations into Experian Marketing Services. A company spokesperson framed the move as consolidation rather than retreat, stating that Audigent's curation capabilities remain a critical component of Experian's broader technology and growth strategy. Previously, on April 30, 2026, Shelton Mercer III, a co-founder of Audigent, participated in a one-on-one interview. Earlier, on December 6, 2025, Ajit Jain, an individual with a current affiliation to Audigent, co-authored a study examining how AI analysis can improve teacher evaluations of student design projects.
Audigent offers 2 products in the ad tech and services industry. Audigent's product portfolio comprises of data, targeting and identity and RTB and programmatic.
Subscribe for full access to Audigent's products in full detail
Audigent's revenues were less than $25M in 2024. Caretta Research has split Audigent's revenue into 2 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Audigent's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Audigent's revenue in full detail
Subscribe for full access to Audigent's products in full detail 
