Audigent, a privately owned US-based software company founded in 2016, offers a data management platform and marketplace focused on real-time bidding (RTB) and programmatic advertising. Employing approximately 100 people, the company provides audience data and insights to marketers, advertisers, and publishers. In 2023, Audigent's revenue was less than $10 million.
Audigent partnered with Experian and Fandom on October 26, to expand Fandom's audience targeting capabilities. This collaboration integrated over 2400 syndicated audience segments from Experian into FanDNA Helix, Fandom's AI-driven first-party data platform. This allows marketers to use third-party demographic and behavioral data with fan engagement signals across entertainment and gaming content. Separately, Audigent's managing director, Drew Stein, noted that curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked ad impressions, is no longer a trend. In a session at ATS London 2025, Audigent's Vice President of EMEA, Pierce Cook-Anderson, participated in a panel discussion on how "super signal aggregators" are powering ad tech. Finally, Audigent, along with Givsly and Antipodes, will leverage a self-serve platform, the limited beta of which opens next month.
Audigent offers 2 products in the ad tech industry. Audigent's product portfolio comprises of data, targeting and identity and RTB and programmatic.
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Audigent's revenues were less than $25M in 2023. Caretta Research has split Audigent's revenue into 2 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Audigent's revenue breakdown subscribe to Caretta Portal.
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