Audigent

Audigent

http://audigent.com
https://www.linkedin.com/company/audigent/

Audigent is a privately-owned software company founded in 2016 and headquartered in the United States. The company has approximately 100 employees and specializes in providing enterprise and telecoms software. Audigent's main product is a data management platform and marketplace that provides unique audience data and insights to marketers, advertisers, and publishers.

Revenue

Founded

2016

Headcount

95

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

1

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Audigent offers products in the telecoms tech industry. Audigent's product portfolio comprises of enterprise and telecoms software.

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Dec

16th

2024

18:30

M&A Activities, Caretta Research_Monitor Company

Experian: The SSA We Never Knew

In this MadTech Sketch, Experian outlines how its position has evolved as a result of its recent acquisition of Audigent. Experian doesn’t fit the SSA (Super Signal Aggregator) mould. It is not selling contextual or attention or brand safety.

Dec

15th

2024

18:30

M&A Activities, Big Data/Analytics, Caretta Research_Monitor Company

Philly weekly roundup: Audigent acquisition; Computer science education week; Healthcare experts give startup advice

Experian acquires locally founded adtech Global data analytics company Experian acquired advertising tech company Audigent. While the company is now headquartered in New York, Philly is important to its founding story, cofounder Jon Gosier told Technical.ly.

Dec

14th

2024

11:59

M&A Activities, Caretta Research_Monitor Company

Experian acquires Audigent

Experian has acquired AuDIGENT , a data activation and identity platform, to expand its marketing data and identity solutions. The acquisition enhances Experian’s capabilities by adding Audigent’s first-party publisher data and sell-side distribution to its existing demand-side tools, improving audience targeting and advertising efficiency.

Dec

11th

2024

05:45

Funding Activities, Big Data/Analytics

Experian acquires Audigent, adtech giant backed early by Philly orgs, for reported $200M+

Money Moves is a recurring series where we chart the raises, grants, contracts, mergers and other funding news of tech companies across our regions. Have a tip? Email us at philly@technical.ly. A major consumer credit reporting company has scooped up a local adtech company.

Dec

7th

2024

09:03

M&A Activities, Caretta Research_Monitor Company

Experian Enhances Identity and Activation Capabilities with Acquisition of Audigent

Experian — the data and technology company — announced it has acquired Audigent , a data activation and identity platform in the advertising industry. The acquisition reportedly expands Experian’s integrated marketing data and identity capabilities in the advertising ecosystem.

Crowdfund Insider

Dec

6th

2024

15:22

Caretta Research_Monitor Company

FilmHedge CEO’s Big Exit to Experian

Congratulations to everyone at Audigent , the company I founded in 2014! In November 2024 the company reached a deal to sell to credit and data company Experian . Audigent began as way to collect and curate audience data (fan data) using pixels, ad tags, and cookies.

Dec

6th

2024

02:02

M&A Activities, Caretta Research_Monitor Company

Why Experian Is Buying Audigent

Global data and technology company Experian announced it has acquired Audigent, a leading data activation and identity platform in the advertising industry. This deal further expands Experian’s deeply integrated marketing data and identity capabilities in the advertising ecosystem.

Dec

5th

2024

13:41

M&A Activities, Caretta Research_Monitor Company

Experian Acquires Audigent, Combining Massive Amounts Of Data

Experian has acquired Audigent, a data activation and identity platform in the advertising industry, giving it massive amounts of consumer and business data to target ads. Audigent’s first-party publisher data and inventory network, as well as its sell-side distribution, will integrate with Experian's existing demand-side capabilities.

Dec

5th

2024

12:25

Big Data/Analytics, Caretta Research_Monitor Company

The Leading Data Activation, Curation and Identity Platform

I spent yesterday morning at the RAIN Podcast Business Summit in midtown (sponsored by NPR, of course!). It's generally hard to find noteworthy info at industry conferences but there was a topic that I heard mentioned a few times, in a few different ways, that made it clear to me that Spotify (conspicuously absent from the sponsor list) and its march into podcasting is on everyone's mind.

Dec

5th

2024

12:25

Negative News, Caretta Research_Monitor Company

3 Critical Questions Advertisers Must Ask Their Data Partners -- Including Facebook

Facebook just purged 2.8 billion fraudulent accounts and acknowledged that about 90 million fake accounts are live on the platform at any time. And no one bats an eye! That’s bad news for advertisers, who waste millions targeting these “people” every day and have no ability to audit these numbers.

Dec

5th

2024

12:25

Caretta Research_Monitor Company

ADWEEK: Audigent Hires Chris Meredith as General Manager, Supply-Side Partnerships

Chris Meredith has joined the company as the General Manager, Supply-Side Partnerships. Meredith joins Audigent from 33Across, where he was the General Manager, Supply leading the team responsible for publisher development and retention. He brings more than 15 years of experience working in media and technology.

Dec

5th

2024

12:25

Artificial Intelligence, Caretta Research_Monitor Company

The Future of Data Privacy: It's Not About the Method, It's About the Activation

As featured in All of the new technologies being touted as answers to the loss of the third-party cookie have forced marketers, agencies, publishers and tech companies into camps. Each has their preferred method for collecting data, and each swears it is the most privacy-centric, consumer-friendly aggregation methodology.

Audigent has customers like Minute Media.

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