Minute Media, privately owned and headquartered in the US, was founded in 2011, employs approximately 410 individuals, and reported $286.0M in revenue as of 2023. The company operates as a tier 1 media tech buyer, specializing in RTB and programmatic solutions, and develops products that enable fans to create, publish, share, and distribute sports content around the world.
On February 3, 2026, Minute Media's Sports Illustrated FC, the brand's first venture into studio-based production, was noted for utilizing the Elite ATEM Television Studio 4K8. This weekly panel show connects football enthusiasts across social media platforms and Free Ad-supported Streaming Television (FAST TV) as part of the new Sports Illustrated Television (SITV) channel. This studio production follows Sports Illustrated's launch of SI TV on January 26, 2026, a 24/7 FAST channel available on platforms including Amazon Fire TV, with plans for a rollout on The Roku Channel. Sports Illustrated initially announced the new SI TV channel on January 19, 2026, stating it would feature original programming, live events, sports lifestyle, and archival content.
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Minute Media offers 2 products in the ad tech and services industry. Minute Media's product portfolio comprises of RTB and programmatic.
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Minute Media's revenues were less than $500M in 2023. All the revenue comes from supply side platform (SSP).
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Minute Media has commercial and technical partners like Amazon, SBLive Sports and Lega Serie A. Examples of Minute Media's suppliers include Sports Illustrated, LucidLink and Google.
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