Minute Media, also known as ProBulldog Ltd., is a privately owned company headquartered in the United States. Founded in 2011, the company employs approximately 420 individuals and reported $300.0M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in RTB and programmatic solutions as a global digital sports media and technology enterprise, combining a proprietary publishing platform with a portfolio of sports brands. It develops an end-to-end technology infrastructure, including the Minute Video Online Video Platform (OVP), Minute SSP supply-side ad monetization network, and dynamic AI publishing tools, which powers both its own digital properties and third-party sports publishers, leagues, and content creators worldwide. Its media brand portfolio features sports destinations such as Sports Illustrated, The Players' Tribune, FanSided, and Sports Illustrated Swimsuit, reaching hundreds of millions of global sports fans through first-person athlete stories, breaking news, digital video highlights, and community-driven fan reporting.
Minute Media's reported $250 million acquisition of AI video-editing firm VideoVerse unraveled on August 13, 2026, amid fraud allegations. The international sports publisher initially announced the deal in September 2025, intending to bring VideoVerse's AI-powered sports-clipping technology to global markets. However, less than a year later, the acquisition collapsed as Minute Media stated in May that it terminated its engagement with VideoVerse after discovering significant discrepancies in the company’s representations. This development has led to investors and creditors pursuing multiple legal claims involving VideoVerse's former CEO, Vinayak Shrivastav.
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Minute Media offers 3 products in the media tech and ad tech and services industries. Minute Media's product portfolio comprises of video business systems and RTB and programmatic.
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Minute Media's revenues were less than $500M in 2024. Caretta Research has split Minute Media's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to Minute Media's revenue breakdown subscribe to Caretta Portal.
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Minute Media has commercial and technical partners like Bundesliga International, Lega Serie A and Amazon. Examples of Minute Media's suppliers include Sports Illustrated, Google and LucidLink.
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