Minute Media, a privately owned US company founded in 2011, is a sports media and technology firm. Employing approximately 410 people, it focuses on real-time bidding (RTB) and programmatic advertising technologies. Its products facilitate the creation, publication, sharing, and distribution of sports content globally. In 2023, the company reported revenues of roughly $250 million.
On September 12, 2024, Minute Media announced the acquisition of VideoVerse, an Indian AI startup. VideoVerse's Magnifi product is an AI-driven SaaS platform that helps content owners and rights holders create and distribute short-form video content. The acquisition follows a year of additions to Minute Media's portfolio, aiming to provide a comprehensive solution for rightsholders, leagues, teams, publishers, and marketers. While some reports initially valued the deal at ₹2500 crore, sources like TechCrunch and Moneycontrol indicate the acquisition cost was between USD 200-250 million. SKS Advisors acted as legal counsel for VideoVerse during the acquisition, advising on all legal aspects of the transaction.
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Minute Media offers 2 products in the ad tech industry. Minute Media's product portfolio comprises of RTB and programmatic.
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Minute Media's revenues were less than $500M in 2023. Caretta Research has split Minute Media's revenue into 1 different product categories, the largest of which is supply side platform (SSP). For full access to Minute Media's revenue breakdown subscribe to Caretta Portal.
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Minute Media has commercial and technical partners like Amazon, SBLive Sports and Lega Serie A. Examples of Minute Media's suppliers include Google, Sports Illustrated and LucidLink.
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