TripleLift, a privately owned US-based company founded in 2012, provides real-time bidding (RTB) and programmatic advertising solutions. Its focus is on virtual advertising for the broadcast industry. As of 2024, the company employs approximately 480 people and generates less than $250 million in annual revenue.
TripleLift announced Sabrina Anand's appointment as Country Manager for Canada on an unspecified date. Anand will lead the company's Canadian strategy and operations, focusing on growth through advertiser, DSP, and media owner relationships and new partnerships. A survey by EMARKETER and TripleLift found that while over 80% of marketers believe creative drives performance, less than 60% share a common definition of effective creative. Diageo partnered with TripleLift to improve viewability of its branded video ads within TripleLift's native inventory using a separate media buying platform. A company representative commented on brands taking more creative risks in the latter half of the year.
TripleLift offers 2 products in the ad tech industry. TripleLift's product portfolio comprises of RTB and programmatic.
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TripleLift's revenues were less than $250M in 2024. Caretta Research has split TripleLift's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to TripleLift's revenue breakdown subscribe to Caretta Portal.
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TripleLift's customers primarily consist of technology, Information and Internet and media and TV services companies. Examples of TripleLift's customers include Cineverse and Raptive. TripleLift has commercial and technical partners like LiveRamp, iSpot.tv and Amagi. TripleLift has suppliers like Amazon Web Services (AWS).
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