TripleLift, a privately owned US-based company founded in 2012, provides real-time bidding (RTB) and programmatic advertising solutions. Its focus is on virtual advertising for the broadcast industry. As of 2024, the company employs approximately 480 people and generates less than $250 million in annual revenue.
A US-based beauty retailer launched a holiday campaign using in-show CTV ads to drive sales. A premium pet food brand ran a campaign to increase awareness among pet owners. A global coffee brand used instream video ads to boost engagement and awareness among holiday coffee lovers, aiming for a cost per mille (CPM) under €15. Another beauty retailer ran holiday video ads to drive online store traffic during the holiday season. Finally, a national consumer health company aimed to improve campaign performance across multiple brands, focusing on Amazon-endemic products to reach health and wellness consumers and drive new sales while meeting Amazon metrics.
TripleLift offers 2 products in the ad tech industry. TripleLift's product portfolio comprises of RTB and programmatic.
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TripleLift's revenues were less than $250M in 2024. Caretta Research has split TripleLift's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to TripleLift's revenue breakdown subscribe to Caretta Portal.
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TripleLift's customers primarily consist of media and TV services companies. Examples of TripleLift's customers include Cineverse and Raptive. TripleLift has commercial and technical partners like iSpot.tv, Amagi and LiveRamp. TripleLift has suppliers like Amazon Web Services (AWS).
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