TripleLift, a privately owned company headquartered in the US, was founded in 2012. With approximately 480 employees, the company reported $140.0M in revenue as of 2024. Functioning as a tier 1 media tech buyer, TripleLift specializes in RTB and programmatic solutions, operating as an ad tech firm that provides virtual advertising solutions for the broadcast industry.
TripleLift recently partnered with Amazing Agency, which sought to improve the precision and conversion rates of its media impact for Dermofarm by utilizing TripleLift's premium inventory to align with brand and audience objectives. Earlier in March, Julien Gardès, TripleLift's VP of International Exchange & Business Development, was featured in an AdTalk interview, marking his sixth year with the company. Previously, on March 3, a popular toy manufacturer collaborated with TripleLift through Flywheel to increase new-to-brand traffic for its children’s toys, leveraging TripleLift’s premium curated deal inventory to reach untapped audiences. This followed the company's February 27 release of a Total Economic Impact (TEI) study conducted by Forrester Consulting, which indicated that TripleLift's custom creative advertising formats, powered by its TL Spark agentic intelligence layer, delivered a 272% ROI for global advertising and media agencies, alongside improved performance, operational efficiency, and cost savings.
TripleLift offers 2 products in the ad tech and services industry. TripleLift's product portfolio comprises of RTB and programmatic.
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TripleLift's revenues were less than $250M in 2024. Caretta Research has split TripleLift's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to TripleLift's revenue breakdown subscribe to Caretta Portal.
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TripleLift's customers primarily consist of technology, Information and Internet and media and TV services companies. Examples of TripleLift's customers include Raptive and Cineverse. TripleLift has commercial and technical partners like iSpot.tv, LiveRamp and Amagi. TripleLift has suppliers like Amazon Web Services (AWS).