TripleLift is a privately owned company headquartered in the US. Founded in 2012, with approximately 480 employees, it reported $140.0M in revenue as of 2024 and operates as a tier 1 media tech buyer. The company specializes in RTB and programmatic solutions, focusing on virtual advertising for the broadcast industry.
TripleLift announced the launch of TL Spark on April 21, 2026, describing it as an intelligence layer for outcome-driven digital advertising. The product unifies supply curation, creative, audience data, measurement, and optimization within a single environment, built on TripleLift's existing infrastructure across a network of over 5,000 publishers spanning display advertising, retail media, and connected television. Following the launch, the company further detailed that TL Spark is designed to coordinate five core advertising capabilities inside a single system, aiming to address what it describes as a structural gap in how the ad tech industry has implemented artificial intelligence by focusing on orchestration rather than simply automating individual workflow steps. Previously, on April 16, 2026, TripleLift and Criteo published a joint technical explainer outlining their partnership. This collaboration combines Criteo's deterministic commerce audience data with TripleLift's high-impact creative formats across the open web, mobile, and connected television. The explainer detailed a curation-based workflow that packages Criteo's Commerce Audiences with TripleLift's supply-side creative stack into activatable Deal IDs, making them accessible to buyers via existing demand-side platforms.
TripleLift offers 2 products in the ad tech and services industry. TripleLift's product portfolio comprises of RTB and programmatic.
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TripleLift's revenues were less than $250M in 2024. Caretta Research has split TripleLift's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to TripleLift's revenue breakdown subscribe to Caretta Portal.
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TripleLift's customers primarily consist of video business systems and technology, Information and Internet companies. Examples of TripleLift's customers include Raptive and Cineverse. TripleLift has commercial and technical partners like iSpot.tv, Amagi and LiveRamp. TripleLift has suppliers like Amazon Web Services (AWS).
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