TripleLift, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 480 individuals. The company reported $140.0M in revenue as of 2024 and functions as a tier 1 media tech buyer. It specializes in RTB and programmatic solutions, operating as an ad tech company providing virtual advertising solutions for the broadcast industry.
On September 2, 2026, TripleLift CFO Matthew Novick participated in an interview series with New Digital Age, discussing adtech's strategic shift from prioritizing growth-at-all-costs to focusing on profitability. Previously, on August 12, TripleLift, a supply-side platform (SSP) known for rebuilding advertising inventory in automated auctions, appointed Dave Simon as Chief Revenue Officer. Effective August 10, Simon joined to lead the company's global revenue organization and drive its commercial expansion, completing TripleLift's executive leadership team with his more than 20 years of digital advertising experience.
TripleLift offers 2 products in the ad tech and services industry. TripleLift's product portfolio comprises of RTB and programmatic.
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TripleLift's revenues were less than $250M in 2024. Caretta Research has split TripleLift's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to TripleLift's revenue breakdown subscribe to Caretta Portal.
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TripleLift's customers primarily consist of video business systems and technology, Information and Internet companies. Examples of TripleLift's customers include Cineverse and Raptive. TripleLift has commercial and technical partners like Amagi, iSpot.tv and LiveRamp. TripleLift has suppliers like Amazon Web Services (AWS).
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