TripleLift, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 480 individuals. The company reported $140.0M in revenue as of 2024 and functions as a tier 1 media tech buyer. It specializes in RTB and programmatic solutions, operating as an ad tech company providing virtual advertising solutions for the broadcast industry.
On September 8, 2026, Gavin Dunnaway, TripleLift's Senior Product Marketing Manager, authored an article explaining agentic transactions within digital advertising. Previously, on September 2, TripleLift CFO Matthew Novick discussed the adtech sector's shift from "growth at all costs to profitability" during an interview series. This follows the company's August 12 appointment of Dave Simon as Chief Revenue Officer, effective August 10, to lead its global revenue organization and support its next phase of commercial growth. Simon's appointment completed the executive leadership team and brought over 20 years of digital advertising experience to TripleLift. Earlier, on August 19, an explanation of TripleLift described it as a supply-side platform (SSP) that sells publishers' advertising inventory into automated auctions, noting its distinction in rebuilding advertisements during the process rather than passing fixed-size banners untouched.
TripleLift offers 2 products in the ad tech and services industry. TripleLift's product portfolio comprises of RTB and programmatic.
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TripleLift's revenues were less than $250M in 2024. Caretta Research has split TripleLift's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to TripleLift's revenue breakdown subscribe to Caretta Portal.
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TripleLift's customers primarily consist of video business systems and technology, Information and Internet companies. Examples of TripleLift's customers include Cineverse and Raptive. TripleLift has commercial and technical partners like iSpot.tv, Amagi and LiveRamp. TripleLift has suppliers like Amazon Web Services (AWS).
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