Amagi
Amagi, also known as Amagi Corporation, is a privately owned tier 1 media tech buyer headquartered in India. Founded in 2008, the company operates with approximately 940 employees and reported $146.2M in revenue as of 2024. The company specializes in video processing and playout, providing cloud-native broadcast infrastructure and targeted advertising solutions for the global television and streaming industries. Amagi engineers software-defined workflows that replace traditional satellite and hardware-based delivery models, enabling content owners and networks to launch, manage, and distribute linear channels remotely. As a central infrastructure partner in the Free Ad-supported Streaming TV (FAST) ecosystem, Amagi provides a unified technical stack encompassing broadcast-grade playout, dynamic server-side ad insertion, and content scheduling to facilitate the monetization and transmission of video assets across major Connected TV and OTT platforms.

2024 Revenue

Subscribe

Founded

2008

Headcount

939

Headquarters

India

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

106

News Summary:

On April 22, 2026, Dan Marshall, Amagi's executive vice president of global SaaS sales, assessed the free ad-supported streaming television (FAST) market at the NAB Show, stating that it is not collapsing but requires a different growth model than what propelled it through its first decade. Previously, on April 21, Matrox Video and Amagi partnered to integrate the Matrox ORIGIN software-defined framework into Amagi's cloud production architecture. This collaboration aims to enable highly scalable, flexible, and efficient content production workflows for broadcasters and media companies. This follows news from April 20, when AccuWeather completed a major upgrade of its broadcast ecosystem using Amagi's managed services, transitioning from traditional infrastructure to a cloud-based, internet-driven system that manages both linear TV and streaming operations.

Similar Companies

Subscribe for full access to Amagi's profile
Amagi offers 7 products in the media tech and ad tech and services industries. Amagi's product portfolio comprises of ad measurement and verification, RTB and programmatic, video business systems, media managed services and video processing and playout.
Subscribe for full access to Amagi's products in full detail
Amagi's revenues were less than $250M in 2024. Caretta Research has split Amagi's revenue into 8 different product categories, the largest of which is fAST playout. For full access to Amagi's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Amagi's revenue in full detail
May
1st
2026
03:30
May
1st
2026
03:30
Apr
27th
2026
18:30
Apr
27th
2026
18:30
Apr
26th
2026
18:30
Apr
25th
2026
18:30
Apr
22nd
2026
18:30
Apr
21st
2026
05:01
Apr
21st
2026
04:57
Apr
21st
2026
03:36
Apr
20th
2026
10:56
Apr
20th
2026
09:37
Amagi's customers primarily consist of entertainment Providers and technology, Information and Media companies. Examples of Amagi's customers include WarnerMedia, Grupo Globo and NBCUniversal. Amagi has commercial and technical partners like Xiaomi Technology, Lionsgate and Google. Examples of Amagi's suppliers include Magnite, The Trade Desk and FilmTrack.

Example Customers

Subscribe for full access to Amagi's profile

Example Suppliers

Subscribe for full access to Amagi's profile

Example Partners

Subscribe for full access to Amagi's profile

Analyst insight reports

Road to super-aggregation
The dynamics of localisation
The customer support report
Technology investment priorities for TV, 2026-2028
Subscribe to access all analyst insight reports