Amagi, also known as Amagi Corporation, is a privately owned company headquartered in India. Founded in 2008, and with approximately 940 employees, it reported $180.3M in revenue as of 2025 and is a tier 1 media tech buyer. The company specializes in video processing and playout, functioning as a media technology provider focusing on cloud-native broadcast infrastructure and targeted advertising solutions for the global television and streaming industries. Amagi engineers software-defined workflows that replace traditional satellite and hardware-based delivery models, enabling content owners and networks to launch, manage, and distribute linear channels remotely. As a central infrastructure partner in the Free Ad-supported Streaming TV (FAST) ecosystem, Amagi provides a unified technical stack encompassing broadcast-grade playout, dynamic server-side ad insertion, and content scheduling to facilitate the monetization and transmission of video assets across major Connected TV and OTT platforms.

2025 Revenue

Founded

2008

Headcount

939

Headquarters

India

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

106

News Summary:

Amagi plans to showcase four AI-native capabilities, including Amagi Studio, Fanpulse, integrated localisation, and Agentic Network Operations, at an event in Amsterdam from September 11 to 14, 2026. These tools target live production sports storytelling, content localisation, and network operations, designed to help media companies expand reach without increasing teams, tools, or costs. Previously, on August 28, 2026, the TV9 Network expanded its partnership with Amagi to cover end-to-end CTV/Digital operations, distribution, and monetization. TV9 became the first network in India to implement Amagi's AdFlow Orchestrator, a POIS-based advertising solution aimed at improving viewership retention, time spent, and monetization. This followed Law&Crime's move of its Court TV channel to Amagi CLOUDPORT on August 26, 2026. The transition shifted the network’s live broadcast and Free Ad-supported Streaming TV (FAST) operations to a single cloud platform, replacing manual and disconnected systems to provide more reliable access to Court TV’s coverage across broadcast, streaming, and connected TV.

Similar Companies

Subscribe for full access to Amagi's profile
Amagi offers 7 products in the media tech and ad tech and services industries. Amagi's product portfolio comprises of video business systems, ad measurement and verification, RTB and programmatic, media managed services and video processing and playout.
Subscribe for full access to Amagi's products in full detail
Amagi's revenues were less than $250M in 2025. Caretta Research has split Amagi's revenue into 8 different product categories, the largest of which is fAST playout. For full access to Amagi's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Amagi's revenue in full detail
Amagi's customers primarily consist of technology, Information and Media and entertainment Providers companies. Examples of Amagi's customers include Grupo Globo, WarnerMedia and NBCUniversal. Amagi has commercial and technical partners like TCL Communication, Google and Xiaomi Technology. Examples of Amagi's suppliers include The Trade Desk, Magnite and Intertrust.

Example Customers

Subscribe for full access to Amagi's profile

Example Suppliers

Subscribe for full access to Amagi's profile

Example Partners

Subscribe for full access to Amagi's profile