Amagi

https://www.amagi.com
https://www.linkedin.com/company/amagicorporation/

Amagi, also known as Amagi Corporation, is a privately owned company headquartered in India. Founded in 2008, and with approximately 940 employees, it reported $180.3M in revenue as of 2025 and is a tier 1 media tech buyer. The company specializes in video processing and playout, functioning as a media technology provider focusing on cloud-native broadcast infrastructure and targeted advertising solutions for the global television and streaming industries. Amagi engineers software-defined workflows that replace traditional satellite and hardware-based delivery models, enabling content owners and networks to launch, manage, and distribute linear channels remotely. As a central infrastructure partner in the Free Ad-supported Streaming TV (FAST) ecosystem, Amagi provides a unified technical stack encompassing broadcast-grade playout, dynamic server-side ad insertion, and content scheduling to facilitate the monetization and transmission of video assets across major Connected TV and OTT platforms.

2025 Revenue

Founded

2008

Headcount

939

Headquarters

India

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

107

News Summary:

On October 5, 2026, Amagi co-authored a post detailing its use of Amazon Neptune to build a unified metadata store for intelligent media operations across over 2500 channels and 150 countries. The initiative addressed the challenge of traversing billions of interconnected relationships without performance degradation. Previously, on September 30, Amagi held its 5th Annual LA FAST Conference at the Fairmont Century Plaza in Los Angeles, which brought together industry leaders. The event saw 1063 registered attendees, an increase from 965 in 2025. Earlier, on September 23, Amagi reported a 133% year-over-year revenue growth in Marketplace Packages, driven by its CTV Network Packages. The company attributed this growth to strategically packaging inventory, which facilitated access for thousands of new advertisers and connected small and midmarket buyers directly to its FAST channels through Google Ads, accessing previously untapped demand. This follows Amagi’s demonstration of four AI-native innovations at IBC on September 11. Among these was Amagi Studio, an agentic capability designed to integrate broadcast-grade live production workflows into the cloud. Amagi Studio, currently in pilot with a leading US network, supports over 110 concurrent uncompressed 1080p50 inputs with sub-frame synchronization, ultra-low latency, and native vertical support.

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Amagi offers 7 products in the ad tech and services and media tech industries. Amagi's product portfolio comprises of video business systems, RTB and programmatic, media managed services, ad measurement and verification and video processing and playout.

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Amagi's revenues were less than $250M in 2025. Caretta Research has split Amagi's revenue into 8 different product categories, the largest of which is fAST playout. For full access to Amagi's revenue breakdown subscribe to Caretta Portal.

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Oct

15th

2026

03:30

New Offerings, Emerging Tech, B2B Tag, New Offerings

Vendor Spotlight @IBC 2026 - Amagi

“Broadcasters have been the storytellers for my generation. Now they're trying to understand how to stay relevant for the next one,” says Amagi Chief Revenue Officer Sangeeta Chakraborty. “Broadcasters are under enormous pressure from consolidation, declining advertising revenue and shifting viewing habits – especially amongst the next generation of viewers.

The Broadcast Bridge

Oct

5th

2026

02:54

Emerging Tech, B2B Tag

Amagi’s intelligent media operations with Amazon Neptune

This post was co-written with Ajith N N, Sr Architect at Amagi Media Labs. When Amagi set out to build a unified metadata store for its intelligent media operations across over 2,500 channels and over 150 countries, the challenge was clear: traversing billions of interconnected relationships without performance degradation.

Amazon Web Services

Sep

30th

2026

10:54

Events, Emerging Tech, B2B Tag, Events and Conferences, Partnerships

Amagi Holds 5th Annual LA FAST Conference

Stephanie Prange September 30, 2026 Amagi’s 5th Annual LA FAST Conference, bringing together leaders shaping the future of media and entertainment, took place Sept. 29 at the Fairmont Century Plaza in Los Angeles. According to organizers, 1,063 people registered for this year’s event, up from 965 in 2025.

Media Play News

Sep

23rd

2026

01:00

Emerging Tech, B2B Tag, Marketing and Promotional Activities, New Offerings, Financial Performance

CTV Network Packages fuel 133% YoY Marketplace Packages revenue growth for Amagi

“CTV inventory has tremendous value, but fragmentation limits who can access it. Marketplace Packages and Network Packages solved that by strategically packaging our inventory and unlocking access to thousands of new advertisers. By connecting small and midmarket buyers directly to our FAST channels through Google Ads, we've tapped demand that was completely untapped before.

Google AI

Sep

11th

2026

13:32

Events, Emerging Tech, Artificial Intelligence, Events and Conferences, Management Changes, Partnerships, New Offerings

IBC2026 Halls 5, 6 and 7

The SVG Europe and SVG Americas teams are onsite in Amsterdam for IBC2026. As the production and broadcast industry gathers to launch new products and reconnect, the SVG team is out in force in the exhibition halls of the RAI to gather and share the latest news with the SVG community.

SVG Europe

Sep

11th

2026

04:45

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings

Amagi Showcase Four AI-Native Innovations Built To Power Media’s Next Growth Curve

At IBC, Amagi will demonstrate Amagi Studio, an agentic capability that brings broadcast-grade live production workflows into the cloud. Currently in pilot with a leading US network, Studio supports 110+ concurrent uncompressed 1080p50 inputs with sub-frame synchronization, ultra-low latency, and native vertical support.

The Broadcast Bridge

Sep

10th

2026

12:59

Events, Emerging Tech, Artificial Intelligence, Events and Conferences, New Offerings

Amagi to unveil four AI-native tools as media companies seek growth without higher costs

Amagi is set to showcase four AI-native capabilities, targeting live production, sports storytelling, content localisation and network operations as media companies look to expand their reach without adding teams, tools and costs. The media industry cloud platform will demonstrate Amagi Studio, Fanpulse, integrated localisation and Agentic Network Operations at the event in Amsterdam from September 11 to 14.

Storyboard18

Sep

9th

2026

06:30

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings

Amagi to showcase AI-native innovations at IBC

September 9, 2026 Amagi, the media industry cloud platform for unified broadcast, streaming, and monetisation, will showcase four new AI-native capabilities at IBC2026, Hall 5, Stand B91 . Each targets a different point in the media value chain, and all four are built on the premise that reaching another audience, format, or language should be possible without requiring another tool, team, or added expense.

Advanced Television

Aug

28th

2026

06:30

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

TV9 Network and Amagi expand partnership

28 August, 2026 To cover end-to-end CTV/Digital operations, distribution, and monetization... TV9 becomes the first network in India to go live with Amagi's AdFlow Orchestrator - a POIS-based advertising solution, driving gains in viewership retention, time spent, and monetization.

InBroadcast

Aug

27th

2026

06:30

Events, Emerging Tech, Big Data/Analytics, Events and Conferences

Industry Insights: How data and automation are changing sports coverage

Sports broadcasts are no longer built around a single program feed. Production teams increasingly need to support alternate versions, digital-first coverage, supplemental content and personalized experiences while keeping the core live production manageable. In part three of this four-part Industry Insights roundtable, broadcast technology leaders examine how automation, IP workflows and shared production resources are helping teams create more outputs from the same event.

NewscastStudio

Aug

26th

2026

09:11

Emerging Tech

Law&Crime Moves Court TV to Amagi CLOUDPORT

Law&Crime has moved its Court TV channel onto Amagi CLOUDPORT, shifting the network’s live broadcast and Free Ad-supported Streaming TV, or FAST, operations to a single cloud platform. The companies said the move replaces a mix of manual and disconnected systems, giving viewers more reliable access to Court TV’s live and breaking-news coverage across broadcast, streaming and connected TV.

TVNewsCheck

Aug

25th

2026

11:17

Management Changes, B2B Tag, Digital Transformation Initiatives, Management Changes

Amagi names Thomas d’Hérouville head of sales for France, Benelux, and the Nordics

Amagi has named Thomas d’Hérouville head of sales for France, Benelux and Nordics. Based in Paris, he will lead the company’s growth strategy in the region, reinforcing its commitment to some of Europe’s most influential media markets.

SVG Europe

Amagi's customers primarily consist of technology, Information and Media and entertainment Providers companies. Examples of Amagi's customers include WarnerMedia, NBCUniversal and Grupo Globo. Amagi has commercial and technical partners like Google, TCL Communication and Xiaomi Technology. Examples of Amagi's suppliers include Magnite, Intertrust and The Trade Desk.

Analysis

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Amagi

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

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News Summary:

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