Amagi
Amagi, also known as Amagi Corporation, is a privately owned company headquartered in India. Founded in 2008, with approximately 940 employees, the company reported $146.2M in revenue as of 2024 and functions as a tier 1 media tech buyer. Specializing in video processing and playout, it operates as a media technology provider focused on cloud-native broadcast infrastructure and targeted advertising solutions for the global television and streaming industries. The company engineers software-defined workflows that replace traditional satellite and hardware-based delivery models, enabling content owners and networks to launch, manage, and distribute linear channels remotely. As an infrastructure partner in the Free Ad-supported Streaming TV (FAST) ecosystem, Amagi provides a unified technical stack encompassing broadcast-grade playout, dynamic server-side ad insertion, and content scheduling to facilitate the monetization and transmission of video assets across major Connected TV and OTT platforms.

2024 Revenue

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Founded

2008

Headcount

939

Headquarters

India

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

105

News Summary:

On March 13, 2026, Amagi stated that applied AI is accelerating across media operations as global Free Ad-supported Streaming TV (FAST) viewership and ad monetization continued double-digit growth in Q4 2025, according to its March 2026 Airtime Report: Special Edition – AI in Media Operations. Earlier the same day, Amagi and Anoki announced the launch of In-Scene Ads, powered by Anoki ContextIQ, across Amagi’s portfolio of in-content ad formats for FAST, as part of their strategic partnership. This initiative brings scene-level intelligence to in-content Connected TV (CTV) advertisements. Amagi's March 2026 Airtime Report, first released on March 12 and further detailed on March 13, highlighted the adoption of applied AI across media workflows and sustained global FAST momentum, with viewership increasing 21% year-over-year in Q4 2025 and ad impressions rising 27%. The report analyzed approximately 4200 FAST channel deliveries distributed through the company’s Thunderstorm server-side ad insertion platform.

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Amagi offers 7 products in the ad tech and services and media tech industries. Amagi's product portfolio comprises of video processing and playout, video business systems, RTB and programmatic, media managed services and ad measurement and verification.
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Amagi's revenues were less than $250M in 2024. Caretta Research has split Amagi's revenue into 8 different product categories, the largest of which is fAST playout. For full access to Amagi's revenue breakdown subscribe to Caretta Portal.
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Amagi's customers primarily consist of broadcast television and radio and entertainment Providers companies. Examples of Amagi's customers include NBCUniversal, WarnerMedia and Globo. Amagi has commercial and technical partners like Xiaomi Technology, Lionsgate and Google. Examples of Amagi's suppliers include Magnite, FilmTrack and The Trade Desk.

Example Customers

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Example Partners

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