Amagi

https://www.amagi.com
https://www.linkedin.com/company/amagicorporation/

Amagi, also known as Amagi Corporation, is a privately owned company headquartered in India. Founded in 2008, and with approximately 940 employees, it reported $180.3M in revenue as of 2025 and is a tier 1 media tech buyer. The company specializes in video processing and playout, functioning as a media technology provider focusing on cloud-native broadcast infrastructure and targeted advertising solutions for the global television and streaming industries. Amagi engineers software-defined workflows that replace traditional satellite and hardware-based delivery models, enabling content owners and networks to launch, manage, and distribute linear channels remotely. As a central infrastructure partner in the Free Ad-supported Streaming TV (FAST) ecosystem, Amagi provides a unified technical stack encompassing broadcast-grade playout, dynamic server-side ad insertion, and content scheduling to facilitate the monetization and transmission of video assets across major Connected TV and OTT platforms.

2025 Revenue

Founded

2008

Headcount

939

Headquarters

India

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

106

News Summary:

Amagi appointed Martin Wacker as Head of Sales for the DACH and CEE regions on July 30, 2026, aiming to strengthen its presence and accelerate expansion across Germany, Austria, Switzerland, and Central and Eastern Europe. This move addresses the growing demand for cloud-native broadcast and streaming solutions in one of Europe's largest media markets. Previously, on July 29, 2026, Amagi partnered with ABC Commercial to deliver four new free ad-supported streaming television (FAST) channels to LG Smart Televisions. These channels, featuring Australian programming, launched across North America, Great Britain, and select countries in Asia, Europe, and the Nordics, with Amagi serving as the cloud-based solutions provider for the multi-territory deal.

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Amagi offers 7 products in the ad tech and services and media tech industries. Amagi's product portfolio comprises of video processing and playout, media managed services, video business systems, ad measurement and verification and RTB and programmatic.

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Amagi's revenues were less than $250M in 2025. Caretta Research has split Amagi's revenue into 8 different product categories, the largest of which is fAST playout. For full access to Amagi's revenue breakdown subscribe to Caretta Portal.

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Jul

31st

2026

11:33

Management Changes, Emerging Tech, B2B Tag, Management Changes

Amagi Hires Martin Wacker To Lead Sales in Germany, Central & Eastern Europe

Amagi , a cloud platform for broadcast and streaming, has named industry veteran Martin Wacker as head of sales for Germany, Austria, Switzerland and Central and Eastern Europe. The hire is aimed at expanding Amagi’s business in one of Europe’s largest and most complex broadcast markets as broadcasters and streaming services move toward IP-based distribution, free ad-supported streaming TV and AI-driven workflows.

TVNewsCheck

Jul

30th

2026

08:23

Management Changes, Emerging Tech, B2B Tag, Management Changes

Amagi appoints Martin Wacker to lead DACH & CEE expansion

Cloud broadcast and streaming technology provider Amagi has appointed Martin Wacker as Head of Sales for the DACH and CEE region as the company looks to strengthen its presence in one of Europe’s largest media markets.

Broadband TV News

Jul

30th

2026

06:30

Management Changes, Emerging Tech, B2B Tag, Management Changes

Amagi Appoints Martin Wacker To Lead Sales For DACH And CEE

Amagi Appoints Martin Wacker To Lead Sales For DACH And CEE Cloud-based media technology company Amagi has appointed Martin Wacker as Head of Sales for DACH and CEE, a move aimed at accelerating its expansion across Germany, Austria, Switzerland, and Central and Eastern Europe.

4RFV UK

Jul

29th

2026

12:06

Management Changes, Emerging Tech, Artificial Intelligence, B2B Tag, Management Changes

Amagi Appoints Martin Wacker to Lead Sales for DACH, Strengthening European Expansion

Amagi, a media industry cloud platform, has announced the appointment of Martin Wacker as Head of Sales for DACH and CEE. Wacker will lead Amagi's growth strategy in the region, reinforcing the company's commitment to one of Europe's most influential media markets. Germany represents a cornerstone of the European broadcast ecosystem, with a population of approximately 84 million. As broadcasters and streaming platforms across Germany accelerate their transition toward IP-based distribution, FAST (Free Ad-supported Streaming TV), and AI-driven media workflows, Amagi is expanding its regional leadership to meet growing demand for cloud-native broadcast and streaming solutions.

Bombay Stock Exchange

Jul

29th

2026

09:47

Business Expansion, Partnerships and Alliances, Emerging Tech, B2B Tag, Management Changes, Partnerships, Geographic Expansion

Amagi Delivers Australian FAST Channels to LG Smart Televisions

Erik Gruenwedel July 29, 2026 Amagi, the cloud-based solutions provider for streamers and broadcasters, is working with Australia’s ABC Commercial to deliver four new free ad-supported streaming television (FAST) channels to LG Smart Televisions across North America, Great Britain and select countries across Asia, Europe and the Nordics.

Media Play News

Jul

27th

2026

06:30

Business Expansion, Partnerships and Alliances, New Offerings, Emerging Tech, Partnerships, New Offerings, Geographic Expansion

ABC Commercial launches four FAST channels on LG Smart TVs

ABC Commercial is pleased to announce the launch of four new Free Ad-Supported Streaming Television (FAST) channels on LG Smart TVs, with the multi-territory deal bringing top-quality Australian programming to viewers across North America, Great

Amagi

Jul

27th

2026

06:30

B2B Tag

Global FAST viewing grew 55% in 2026, Amagi reports

The report draws on data from approximately 6,500 FAST channel deliveries distributed via Amagi Thunderstorm, the company’s server-side ad insertion (SSAI) platform, covering the period 1 April 2026 to 15 June 2026, compared to the same period in 2025.

IBC UK

Jul

11th

2026

23:00

Emerging Tech, B2B Tag, IPO

Indian Startup IPO Tracker 2026

Dalal Street emerged as a founder’s paradise in 2025, with 18 Indian startups listing on the bourses and collectively mopping up a record ₹41,248 Cr from the public markets . The surge was driven by a combination of macroeconomic tailwinds and regulatory support.

Inc42

Jul

10th

2026

20:31

Management Changes, Emerging Tech, B2B Tag, Management Changes

Brunda S Krishnamurthy Appointed Vice President – People Excellence at Amagi

Amagi has appointed Brunda S Krishnamurthy as Vice President – People Excellence. In her new leadership role, she will shape the company’s people strategy by fostering an inclusive culture, strengthening employee experience, driving workforce planning, leveraging people analytics, and partnering with executive leadership to build a high-performance organization for Amagi’s continued global growth.`

HR Today India

Jul

7th

2026

06:22

Emerging Tech

Amagi: Global FAST Viewing Hours Rise 55% Year Over Year; Poor Metadata Raises Costs

Global viewing hours for free ad-supported streaming TV grew 55% year over year in the spring, but industry leaders warn that poor metadata is creating operational headaches and lost revenue, according to Amagi’s June 2026 Airtime Report.

TVNewsCheck

Jul

6th

2026

00:11

Emerging Tech

'AI as mirror, not mask': Amagi CPO outlines blueprint for responsible AI at work

Artificial intelligence is becoming part of almost every workplace decision. It writes, predicts, recommends and analyses. The bigger question is no longer whether organisations should use AI. It is whether leaders know where its role should end.

People Matters

Jul

3rd

2026

13:28

Emerging Tech

Amagi: FAST Viewership Still Growing, But Poor Metadata a Major Challenge

Thomas K. Arnold July 3, 2026 There’s good news and bad news in Amagi’s latest quarterly analysis on global FAST trends. Global hours of viewing (HOV) grew 55% year-over-year, while ad impressions increased 53%. And yet an overwhelming majority of FAST executives say poor metadata is costing them money through lost ad revenue, weaker discovery, or platforms deprioritizing their content.

Media Play News

Amagi's customers primarily consist of technology, Information and Media and entertainment Providers companies. Examples of Amagi's customers include Grupo Globo, WarnerMedia and NBCUniversal. Amagi has commercial and technical partners like Google, TCL Communication and Xiaomi Technology. Examples of Amagi's suppliers include Magnite, FilmTrack and The Trade Desk.

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Analysis

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Amagi

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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