News Summary:
On January 27, 2026, 24i partnered with RTVE, Spain’s national public broadcaster, to implement AI-powered personalization for its RTVE Play platform, aiming to improve content discovery and deliver measurable audience and user growth while allowing editorial teams to retain full control. Earlier, on January 11, Sebastian Braun, CEO, offered 2026 ad tech predictions, asserting that advertising-led streaming has transitioned from trial to scale. Previously, on November 19, 2025, the company highlighted how data intelligence reduces churn for streaming services, emphasizing that subscriber retention has become a critical metric. This followed an insight on November 12, 2025, which detailed how data drives personalization in streaming, stating that moving beyond generic experiences is essential for streamers to stand out, drive long-term loyalty, and maximize revenue in a crowded market.
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