FilmTrack, a privately owned US-based software company founded in 1996, provides video business systems specializing in content and rights management for the media and entertainment industry. Employing approximately 70 people, the company's most recent annual revenue (2023) was less than $10 million. In 2019, FilmTrack was acquired by Rightsline (a subsidiary of City National Bank).
City National Bank acquired FilmTrack, a SaaS platform for content rights management, following its development from a startup. Jason Kassin, a technology entrepreneur and entertainment executive, founded FilmTrack. Verna Grayce Chao, EVP & Head of Treasury Management Solutions at City National Bank, oversees the bank’s entertainment ecosystem, which includes FilmTrack. Two market research reports, one from 2025 and another from Infinity Business Insights, analyzed the global media asset rights management market, including business strategies and market trends.
FilmTrack's customers primarily consist of spectator Sports and broadcast television and radio companies. Examples of FilmTrack's customers include National Basketball Association (NBA), NBCUniversal and Corus Entertainment. FilmTrack has commercial and technical partners like ContentBridge Systems and Sage.
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