Imagine Communications

http://www.imaginecommunications.com
https://www.linkedin.com/company/imagine-communications/

Imagine Communications, also known as Harris, is a privately owned company headquartered in the United States. It is a subsidiary of Lumine Group and has subsidiaries including Marketron, Pixel Power, and RGB Networks. Founded in 1922, it employs approximately 570 individuals and reported $170.0M in revenue as of 2024. Its main product is live production. The company provides video infrastructure, advertising systems, and workflow management solutions for the media and entertainment industry. Formed in 2014 when The Gores Group acquired Harris Broadcast and split it, Imagine Communications focuses on media software and networking. The company enables major broadcasters, MVPDs (Multichannel Video Programming Distributors), and media enterprises to transition to IP-based and cloud-native workflows.

2024 Revenue

Founded

1922

Headcount

577

Headquarters

United States

Primary Segment

Live production

Ownership

Privately Owned

Deployments

151

News Summary:

On September 10, ELTA Technology Co. Ltd., a Taiwanese sports and entertainment broadcaster, modernized its playout facility using an integrated solution from Imagine Communications, centering on the company’s ADC™ automation and Nexio+™ AMP video servers to support demanding live coverage and 24/7 programming, including a global football tournament. Previously, on September 9 at IBC2026, Imagine Communications showcased advancements to its XVR high-density media server, introducing real-time graphics and master control switching capabilities to deliver an integrated playout chain, along with Media Exchange Layer (MXL) interoperability and AI-augmented playout operations. This follows the company's explanation on September 8 regarding its decision to be acquired by Lumine Group, citing the ongoing industry upheaval experienced by its customers, who include broadcasters, station groups, video distributors, and streaming platforms.

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Imagine Communications offers 40 products in the media tech industry. Imagine Communications's product portfolio comprises of video business systems, live production, media cloud and storage, video processing and playout and tV and streaming ad tech.

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Imagine Communications's revenues were less than $250M in 2024. Caretta Research has split Imagine Communications's revenue into 14 different product categories, the largest of which is linear playout. For full access to Imagine Communications's revenue breakdown subscribe to Caretta Portal.

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Sep

12th

2026

00:01

Events, Artificial Intelligence, B2B Tag, Events and Conferences

Imagine showcases next-generation XVR playout capabilities at IBC

Imagine Communications is set to showcase new capabilities for its XVR high-density media server at IBC2026, taking place from September 11–14 at RAI Amsterdam. The company will demonstrate the latest developments, including real-time graphics, master control switching, newsroom integration, AI-assisted playout and Media Exchange Layer (MXL) interoperability.

BroadcastPro Middle East

Sep

10th

2026

14:45

Regulations and Policies

Imagine Communications

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Imagine Communications

Sep

10th

2026

02:30

Emerging Tech, B2B Tag

ELTA TV Modernizes Playout with Imagine Communications for Coverage of Record-Breaking Global Football Tournament

Integrated Workflow Delivers Reliable, Fast-Turnaround Sports Operations for Demanding Live Coverage and 24/7 Programming TAIPEI, Taiwan — ELTA Technology Co., Ltd., a leading Taiwanese sports and entertainment broadcaster, has modernized its playout facility with an integrated solution centered on Imagine Communications’ industry-proven ADC™ automation and Nexio+™ AMP video servers.

Imagine Communications

Sep

9th

2026

22:30

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings

Imagine Communications Showcases the Next Evolution of XVR

At IBC2026 (stand 1.B73), Imagine Communications is demonstrating the latest advances to its XVR high-density media server. New capabilities include real-time graphics and master control switching – delivering a true integrated playout chain. Imagine will also demonstrate Media Exchange Layer (MXL) interoperability and AI-augmented playout operations, further establishing XVR as a full-featured integrated channel engine designed from the ground up for high-frequency, fast-turnaround broadcast workflows.

Content+Technology

Sep

9th

2026

06:30

Events, Emerging Tech, B2B Tag, Events and Conferences, New Offerings

Imagine Communications Showcases The Next Evolution of XVR

Imagine Communications Showcases The Next Evolution of XVR At IBC2026 (Sept. 11-14, RAI Amsterdam, Stand #1.B73), Imagine Communications is demonstrating the latest advances to its XVR™ high-density media server, which is proven in successful production, playout, and news operations across the industry.

4RFV UK

Sep

8th

2026

09:05

Emerging Tech, B2B Tag

The Journey to Sell: Why Imagine Communications Chose Lumine Group as a Permanent Owner

Why Imagine Chose to Sell Imagine’s customers, who are broadcasters, station groups, video distributors, and streaming platforms, are living through their own upheaval. Consolidation, new partnerships, and a scramble for audience attention and advertising revenue that used to belong to them alone.

Lumine Group

Sep

6th

2026

00:15

Events, Emerging Tech, Artificial Intelligence, Events and Conferences, New Offerings

Imagine Communications to showcase Magellan PanelFlex at IBC

Imagine Communications will showcase the latest developments across its control technology portfolio at IBC2026, including the new Magellan PanelFlex, designed to give operators more flexible control over IP, cloud and hybrid production environments. The company will demonstrate the technology at the RAI Amsterdam from September 11–14, highlighting how its control tools can help broadcasters and media organisations manage increasingly complex infrastructures while creating a path toward AI-enabled workflows and Dynamic Media Facilities.

BroadcastPro Middle East

Sep

4th

2026

05:32

Events, Emerging Tech, Artificial Intelligence, Events and Conferences, New Offerings

Imagine Communications to launch Magellan PanelFlex control surface at IBC2026

Imagine Communications will introduce Magellan PanelFlex, a new addition to its control portfolio, at IBC2026 (11–14 September 2026, RAI Amsterdam). The company will also show new AI-enabled features across its wider range of control tools for IP, cloud and hybrid media operations, alongside a route towards what it terms Dynamic Media Facilities (DMF).

SVG Europe

Sep

3rd

2026

09:30

Events, Emerging Tech, Artificial Intelligence, Events and Conferences

Imagine Communications To Showcase AI And MCP Strategy At IBC 2026

Imagine is approaching AI from an operational and workflow-centric perspective through a structured three-element framework: embedding operational assistive machine learning (ML) capabilities where they create immediate, measurable value; introducing Model Context Protocol (MCP) interfaces that give AI systems secure, governed access to Imagine platforms; and longer-term development of AI agents that can interact with media workflows in auditable ways — ensuring the trusted core products customers have relied on for decades remain a stable foundation.

The Broadcast Bridge

Sep

3rd

2026

06:30

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings

IBC 2026: Imagine Communications Debuts Magellan PanelFlex

Imagine Communications will showcase the Magellan PanelFlex control surface and other control portfolio updates at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11–14). Magellan PanelFlex is a context-based, freeform control surface for the Magellan Control System, adapting controls to production environments and enabling freeform signal naming at every operating position.

Sports Video Group

Sep

2nd

2026

18:00

Emerging Tech, New Offerings, Artificial Intelligence, B2B Tag, New Offerings

Autonomous AI: Agentic production looks to further revolutionise broadcasting

By Shirish Nadkarni Sophisticated agentic production with the help of artificial intelligence (AI) is being increasingly employed in the broadcasting arena. It uses autonomous AI systems to plan, coordinate and execute complex media workflows from concept to distribution.

Asia-Pacific Broadcasting+

Sep

2nd

2026

09:15

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings

IBC: Imagine Communications To Debut Magellan PanelFlex

Imagine Communications will showcase new control portfolio advances at IBC 2026 in Amsterdam, Sept. 11-14, including the debut of Magellan PanelFlex, a next-generation control surface for its Magellan Control System. The company said the new product is designed to give operators context-based controls that adapt to changing production needs and allow freeform naming of signals at each operating position.

TVNewsCheck

Imagine Communications's customers primarily consist of telecoms network infrastructure, telecoms and higher Education companies. Examples of Imagine Communications's customers include University of Michigan, Sky Group and Ericsson. Imagine Communications has commercial and technical partners like Amazon Web Services (AWS), Sinclair Broadcast Group and Deltatre. Imagine Communications has suppliers like MainConcept.

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Imagine Communications

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