Grass Valley, also known as GV, is a privately owned company headquartered in Canada. Founded in 1959 with approximately 700 employees, the company reported $300.0M in revenue as of 2024. It functions as a tier 1 media tech buyer. The company specializes in live production, mainly manufacturing television production and broadcasting equipment. Its product line includes cameras, live production switchers, replay and highlights products, media storage, editing, modular infrastructure, routing, conversion equipment, control, monitoring, and automated playout.

2024 Revenue

Founded

1959

Headcount

700

Headquarters

Canada

Primary Segment

Live production

Ownership

Privately Owned

Deployments

208

News Summary:

On April 23, 2026, Calrec and Grass Valley unveiled the integration of Calrec's ImPulseV with Grass Valley's AMPP platform, aiming to provide broadcasters with increased choice and flexibility while developing a broadcast audio technology roadmap for software-defined production. This collaboration, initially highlighted on April 19, 2026, couples Grass Valley’s video production leadership with Calrec’s broadcast audio expertise, thereby strengthening audio workflows within the AMPP Ecosystem and offering the benefits of close integration and orchestration with various applications on a single platform. Earlier, on April 14, 2026, Telestream and Grass Valley announced a strategic collaboration to connect live and file-based workflows across open hybrid environments. This initiative integrated Telestream’s Vantage Pulse and Telestream UP with the Grass Valley AMPP Ecosystem, facilitating scalable and interoperable workflows that encompass both live production and file-based media operations.

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Grass Valley offers 41 products in the media tech industry. Grass Valley's product portfolio comprises of production and post production, content supply chain, live production, video processing and playout, media cloud and storage, content acquisition, audio and connectivity infrastructure.
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Grass Valley's revenues were less than $500M in 2024. Caretta Research has split Grass Valley's revenue into 20 different product categories, the largest of which is signal processing and conversion. For full access to Grass Valley's revenue breakdown subscribe to Caretta Portal.
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Grass Valley's customers primarily consist of broadcast television and radio and entertainment Providers companies. Examples of Grass Valley's customers include BBC, Paramount Global and Warner Bros. Discovery. Grass Valley has commercial and technical partners like IMG, Tata Communications and Amazon Web Services (AWS). Examples of Grass Valley's suppliers include intoPIX, MainConcept and Custom Consoles.

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