Grass Valley (GV), a privately owned Canadian company founded in 1959, manufactures equipment for television production and broadcasting. Employing approximately 700 people, the company's product portfolio encompasses cameras, live production switchers, replay systems, media storage solutions, editing tools, infrastructure components, routing and conversion equipment, control systems, monitoring devices, and automated playout systems. In 2023, Grass Valley reported revenues of approximately $250 million.

2023 Revenue

Founded

1959

Headcount

700

Headquarters

Canada

Primary Segment

Live production

Ownership

Privately Owned

Deployments

180

News Summary:

View Master Events equipped Greece's first 4K UHD OB truck with 12 Grass Valley LDX 98 cameras and a 12G UHD HDR signal chain in June 2025. This truck, owned by Live Productions and operated by View Master Events, has been used for both domestic and international events. The cameras support native 4K UHD capture and comply with ITU-R BT.2020 standards, enabling operations across 1.5G, 3G, and 12G workflows. Separately, Grass Valley's VP of Sales for EMEA, Mark Gardner, discussed the company's regional strategy in the Middle East, noting the challenges and opportunities of a transitioning broadcast market.

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Grass Valley offers 28 products in the media tech industry. Grass Valley's product portfolio comprises of content acquisition, media cloud and storage, content supply chain, production and post production, video processing and playout and live production.
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Grass Valley's revenues were less than $500M in 2023. Caretta Research has split Grass Valley's revenue into 16 different product categories, the largest of which is signal processing and conversion. For full access to Grass Valley's revenue breakdown subscribe to Caretta Portal.
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Grass Valley's customers primarily consist of broadcast television and radio, entertainment Providers and niche sports companies. Examples of Grass Valley's customers include Electronic Arts (EA), Paramount Global and BBC. Grass Valley has commercial and technical partners like Amazon Web Services (AWS), Tata Communications and NEP Group. Examples of Grass Valley's suppliers include MainConcept, Custom Consoles and intoPIX.

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