Grass Valley, also known as GV, is a privately owned company headquartered in Canada. Founded in 1959, the company employs approximately 700 individuals and reported $300.0M in revenue as of 2024. It operates as a tier 1 media tech buyer. The company specializes in live production, mainly manufacturing television production and broadcasting equipment. Its product line includes cameras, live production switchers, replay and highlights products, media storage, editing, modular infrastructure, routing, conversion equipment, control, monitoring, and automated playout.

2024 Revenue

Founded

1959

Headcount

700

Headquarters

Canada

Primary Segment

Live production

Ownership

Privately Owned

Deployments

208

News Summary:

On April 30, 2026, Studio Berlin, a primary television and media production service provider in Germany, expanded its partnership with Grass Valley by purchasing new generation Grass Valley cameras. These cameras add cinematic capture to live production while maintaining Studio Berlin's existing LDX workflows. Earlier, on April 23, 2026, Grass Valley and Calrec announced plans to build a broadcast audio technology roadmap, aiming to remove barriers to software-defined production. This initiative involves the integration of Calrec’s ImPulseV within Grass Valley’s AMPP Ecosystem, a development detailed on April 19, 2026. This integration couples Grass Valley’s video production with Calrec’s broadcast audio expertise, strengthening audio workflows and offering broadcasters the benefits of orchestration with proven applications from partners on a single platform.

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Grass Valley offers 41 products in the media tech industry. Grass Valley's product portfolio comprises of live production, content acquisition, content supply chain, connectivity infrastructure, production and post production, audio, media cloud and storage and video processing and playout.
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Grass Valley's revenues were less than $500M in 2024. Caretta Research has split Grass Valley's revenue into 20 different product categories, the largest of which is signal processing and conversion. For full access to Grass Valley's revenue breakdown subscribe to Caretta Portal.
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Grass Valley's customers primarily consist of entertainment Providers and broadcast television and radio companies. Examples of Grass Valley's customers include BBC, Paramount Global and Warner Bros. Discovery. Grass Valley has commercial and technical partners like IMG, Tata Communications and Amazon Web Services (AWS). Examples of Grass Valley's suppliers include intoPIX, MainConcept and Custom Consoles.

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