Grass Valley, also known as GV, is a privately owned company headquartered in Canada. Founded in 1959, the company employs approximately 700 individuals and reported $300.0M in revenue as of 2024. Functioning as a B2B media technology provider, Grass Valley specializes in the hardware and software infrastructure required for live video production, broadcast engineering, and cloud-native content workflow design. It operates under the private equity ownership of Black Dragon Capital. The firm provides the technical backbone for major global sporting tournaments, international live news networks, and entertainment spectacles, serving media brands.

2024 Revenue

Founded

1959

Headcount

1,387

Headquarters

Canada

Primary Segment

Live production

Ownership

Privately Owned

Deployments

240

News Summary:

On September 9, 2026, Grass Valley secured a multi-year framework agreement with RAI (Radiotelevisione Italiana), Italy’s national public broadcaster, for the supply of LDX 150 camera systems. The company has already deployed the first camera systems to refresh RAI’s outside broadcast fleet, with Video Progetti leading system integration and Domo supporting wireless camera components, marking one of the largest camera refresh programs in RAI's recent history. Also on September 9, Grass Valley advanced its integrated live production for unified media operations at IBC 2026, aligning with its Dynamic Media Facility strategy. The showcase combined K-Frame Maverik X, LiveTouch X, and new AMPP applications for switching, replay, audio commentary, and communications, enabling production teams to adopt software-defined capabilities while retaining their established workflows. Previously, on September 3, Grass Valley appointed Ronny Van Geel as Vice President of Cameras. Van Geel brings over 25 years of experience in camera technology, product strategy, product management, marketing, and media production workflows to his new leadership role.

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Grass Valley offers 49 products in the pro AV and media tech industries. Grass Valley's product portfolio comprises of content supply chain, production and post production, video processing and playout, conferencing systems and UC, live production, content acquisition, audio, connectivity infrastructure and media cloud and storage.
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Grass Valley's revenues were less than $500M in 2024. Caretta Research has split Grass Valley's revenue into 22 different product categories, the largest of which is signal processing and conversion. For full access to Grass Valley's revenue breakdown subscribe to Caretta Portal.
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Grass Valley's customers primarily consist of physical retail, broadcast television and radio and spectator Sports companies. Examples of Grass Valley's customers include Major League Baseball (MLB), BBC and Walmart. Grass Valley has commercial and technical partners like Amazon Web Services (AWS), Tata Communications and IMG. Examples of Grass Valley's suppliers include Custom Consoles, MainConcept and intoPIX.

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