Appear, also known as Appear TV, is a privately owned Norwegian company founded in 2004. Employing approximately 170 people, it specializes in video processing and playout technology. Its clientele includes production companies, telecommunication companies, and broadcasters. In 2023, the company's revenue was less than $50 million.
On February 25, 2025, Appear announced a partnership with I-Sport to implement a centralized operational model for delivering Video Assistant Referee (VAR) content for Thai Major League and League 2 matches. Appear will provide technology to manage VAR feeds, enabling real-time decision-making. On February 27, 2025, Appear announced plans to showcase groundbreaking product additions at the NAB Show 2025 (Booth: W2042). At the NAB Show 2025 (April 5-9, Booth: W2042), Appear unveiled the X5, an extension of its X Platform designed for broadcasters, streaming platforms, and media operators. The X5 aims to provide flexibility and performance. A leading media organization reported that Appear's X20 and X10 platforms streamlined infrastructure, reducing equipment footprint and power use, while boosting media efficiencies. The rise of remote production presents challenges such as latency, synchronization, and secure data transmission.
Appear offers 3 products in the media tech industry. Appear's product portfolio comprises of video processing and playout and connectivity infrastructure.
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Appear's revenues were less than $50M in 2023. Caretta Research has split Appear's revenue into 4 different product categories, the largest of which is live and realtime encoding. For full access to Appear's revenue breakdown subscribe to Caretta Portal.
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Appear's customers primarily consist of entertainment Providers and telecoms companies. Examples of Appear's customers include Comcast Corporation, Orange Group and The Walt Disney Company. Appear has commercial and technical partners like Tata Communications, Apple and e&. Appear has suppliers like intoPIX.
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