News Summary:
MainConcept recently addressed the complexity of comparing its encoders against competitors like x265 for video-on-demand (VOD) using Netflix sequences, noting the challenge of single-number evaluations on July 21, 2026. Previously, on June 19, 2026, the company presented an experimental MV-HEVC pipeline for encoding for Apple Vision Pro, detailing a file-based approach for encoder evaluation for Apple Immersive Media, which includes a strategy for VMAF-based quality measurements due to the large file sizes of simulation assets. Earlier in June, on the 11th, MainConcept discussed the broadcast industry's significant shift from SDI to IP-based media workflows, highlighting the SMPTE ST 2110 standard's role in redefining video, audio, and metadata transport. On May 3, 2026, MainConcept launched its MPEG-H Encoder SDK, developed in collaboration with Fraunhofer IIS, to enable object-based MPEG-H Audio contribution and emission encoding for TV broadcast and OTT streaming services. This follows the April 30, 2026, announcement that Constant Target Quality (CTQ) encoding is now available for AVC/H.264, a rate control mode allowing users to specify a target VMAF quality level in a single pass, which the company had previously introduced for its HEVC/H.265 Video Encoder.
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