Adobe

http://adobe.com
https://www.linkedin.com/company/adobe/

Adobe is a publicly owned US-based multinational software company founded in 1982. Employing over 35,420 people, Adobe specializes in software development for marketing and media solutions. Its products include video editing software for both enterprise and consumer markets, along with analytics and advertising solutions related to video. In 2024, the company reported revenues exceeding $1 billion.

2024 Revenue

Founded

1982

Headcount

35,415

Headquarters

Primary Segment

Generative AI

Ownership

Publicly Owned

Deployments

News Summary:

Chyron released Prime 5.2, enhancing integration with Adobe After Effects and Adobe Illustrator, allowing faster live broadcasts using directly imported designs. LinkedIn partnered with Adobe to launch new ad products aimed at improving B2B video marketing engagement. Adobe Firefly's video model received updates, including improved motion fidelity, video controls, and sound effects; new generative AI models from external developers also became available. A report indicated that U.S. consumers spent $24.1 billion online during Prime Day (July 8-11, 2025), a 30.3% year-over-year increase. Adobe also made available over 11GB of free sound effects to users with an Adobe account on June 24, 2025.

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Adobe offers 11 products in the telecoms tech, enterprise tech, media tech and ad tech industries. Adobe's product portfolio comprises of marketer and agency technology, enterprise and telecoms software, conferencing, ecommerce and customer journey technology, graphics, advertising, marketing, media agencies, video processing and playout, data, targeting and identity, ad measurement and verification, generative AI, RTB and programmatic, audio and production and post production.

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Adobe's revenues were $21.5B in 2024. Caretta Research has split Adobe's revenue into 21 different product categories, the largest of which is aI generative editing, which represents 23% of Adobe's revenue.

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Dec

4th

2025

18:30

Emerging Tech, B2B Tag

OUP India teams with Adobe to boost digital learning in schools

New-age textbooks blend creativity, coding and real-world tech skills for learners NEW DELHI: Oxford University Press India has taken a bold step in strengthening digital literacy by partnering with Adobe to upgrade its next-generation computer science curriculum.

IndianTelevision

Dec

4th

2025

04:18

B2B Tag

SBS Future Frames to Support Emerging First Nations Video Editing Talent

Future Frames will support a selected applicant with the opportunity to build their craft and take the next step in their career through an intensive three-week development program at SBS in Sydney on Cammeraygal Country. They’ll be provided with practical training and mentorship from SBS and NITV editors, along with access to professional equipment and software with the support of Adobe.

Content+Technology

Dec

3rd

2025

18:42

B2B Tag

Adobe’s Denise Colella Makes the Case for AI as ‘Enhancer, not Replacement’ for Human Creativity – Beet.TV

ORLANDO, FL — Artificial intelligence functions as a tool that handles mechanical and repetitive tasks, freeing human creators to focus on imagination, storytelling, and artistic expression that only humans can deliver. “AI is an enhancer, not a replacement of the human,” Denise Colella, VP, Global Digital Strategy Group at Adobe, told Beet.TV contributor David Kaplan at the ANA Masters of Marketing conference.

Beet.TV

Nov

20th

2025

05:03

Artificial Intelligence, B2B Tag

What’s The (Sem)Rush?; AI’s Insights Are Out Of Sight

Engine Upgrade Adobe has acquired SEO tech business Semrush in a $1.9 billion deal, The Wall Street Journal reports. As the Journal notes, Adobe’s been making feature updates for search optimization lately, but that’s not the kind of SEO (or SEM) that Semrush is best known for.

AdExchanger

Nov

18th

2025

11:13

Emerging Tech, CT_Monitor Company

Former Adobe exec joins elevate.io as strategic advisor

Bill Roberts was one of the key architects of Adobe's Frame.io acquisition, and has extensive experience in cloud-based collaboration Elevate.io, a division of Blackbird, has welcomed former Adobe Creative Cloud product lead, Bill Roberts, as a strategic adviser to its board.

TVBEurope

Nov

12th

2025

09:41

Partnerships and Alliances, Artificial Intelligence, CT_Monitor Company

WPP Promotes Horwitz To Its First Chief Innovation Officer Role

WPP has named Elav Horwitz its first chief innovation officer, a role in which she will lead a team focused on applied AI and other solutions for clients. She joined WPP a year ago as executive vice president-global head of strategic partnerships and AI solutions and will continue to report to Stephen Pretorius, WPP’s chief technology officer.

MediaPost

Nov

12th

2025

09:16

Artificial Intelligence, CT_Monitor Company

Adobe Makes Play To Be The Concierge Of AI Brand Services

Adobe further developed its agentic commerce strategy Wednesday by giving brands and enterprises a multimodal, conversational experience for their digital properties. Powered by AI agents and integrated into the Adobe Experience Cloud platform, “Adobe Brand Concierge” enables brands to give consumers dynamic chat experiences across their websites and mobile applications.

MediaPost

Oct

28th

2025

07:56

Emerging Tech, CT_Monitor Company

LucidLink Now Integrated With Adobe Frame.io

LOS ANGELES—LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max. With the LucidLink integration for Frame.io, footage captured in the field streams directly into editing timelines without the need for uploading or downloading, according to LucidLink.

TVTechnology

Oct

27th

2025

18:30

Partnerships and Alliances, CT_Monitor Company

LucidLink Now Integrated With Adobe Frame.io

LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max.

4RFV International Broadcast News

Oct

22nd

2025

12:00

CT_Monitor Company

Five Strategies For Privacy-First Data Collaboration That Drive Results

Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach. The old model of broadly sharing consumer data has given way to privacy-centric collaboration, where trusted partners work together to understand audiences while keeping personal information protected.

AdExchanger

Oct

6th

2025

19:59

Partnerships and Alliances, CT_Monitor Company

Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data

Amazon Marketing Cloud, the ecommerce’s data clean room for privacy-safe data collaboration, will plug directly into Adobe’s customer data platform (CDP) for campaigns running in “Amazon Ads.” Adobe and Amazon have formed a partnership to support their mutual customers through full-funnel media performance.

MediaPost

Oct

6th

2025

18:10

Partnerships and Alliances, CT_Monitor Company

Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data

Adobe and Amazon have formed a partnership to support their mutual customers through media performance. The goal is to provide real-time collaboration and data-privacy features that are easy to access, understand and use. Adobe Real-Time CDP Collaboration is intended to help publishers, brands and their agency partners achieve goals through clean-room workflows.

MediaPost

Adobe's customers primarily consist of physical retail and telecoms companies. Examples of Adobe's customers include Comcast Corporation, The Home Depot and Aon. Adobe has commercial and technical partners like LiveRamp, Google and Omnicom Media Group. Examples of Adobe's suppliers include Criteo, Stagwell and Dentsu Creative.

Analysis

Data

Analysis

Data

Adobe

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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