Adobe

http://adobe.com
https://www.linkedin.com/company/adobe/

Adobe, a publicly owned company headquartered in US, was founded in 1982 and employs approximately 35,420 individuals. The company reported $23.8B in revenue as of 2025. Its main product focus is Generative AI, specializing in marketing and media solutions. Adobe develops video editing software for enterprise and consumer use, and offers analytics and advertising solutions for video.

2025 Revenue

Founded

1982

Headcount

35,415

Headquarters

Primary Segment

Generative AI

Ownership

Publicly Owned

Deployments

News Summary:

Chyron released Prime 5.2, enhancing integration with Adobe After Effects and Adobe Illustrator, allowing faster live broadcasts using directly imported designs. LinkedIn partnered with Adobe to launch new ad products aimed at improving B2B video marketing engagement. Adobe Firefly's video model received updates, including improved motion fidelity, video controls, and sound effects; new generative AI models from external developers also became available. A report indicated that U.S. consumers spent $24.1 billion online during Prime Day (July 8-11, 2025), a 30.3% year-over-year increase. Adobe also made available over 11GB of free sound effects to users with an Adobe account on June 24, 2025.

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Adobe offers 11 products in the ad tech and services, enterprise tech, telecoms tech and media tech industries. Adobe's product portfolio comprises of conferencing, ecommerce and customer journey technology, video processing and playout, ad measurement and verification, RTB and programmatic, enterprise and telecoms software, production and post production, audio, data, targeting and identity, generative AI, marketer and agency technology and graphics.

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Adobe's revenues were $23.8B in 2025. Caretta Research has split Adobe's revenue into 21 different product categories, the largest of which is aI generative editing, which represents 9% of Adobe's revenue.

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May

12th

2026

06:12

Emerging Tech, Artificial Intelligence, B2B Tag

Creative License: How Adobe Helps Brands Stay Creative in the Age of AI

The promise of personalization has been in marketing conversations for years. What changes now is the infrastructure to actually deliver on it. Adobe helps enterprise brands move from fragmented customer data to connected experiences that feel individual.

Adweek

May

10th

2026

23:30

Emerging Tech, B2B Tag

Color Mode in Premiere: Setting Up for Success

Most color problems don’t start in the grade—they start in how the project is set up. Mixed color spaces, hidden transforms, and assumptions about how footage should behave all add up. Once that foundation is off, every decision that follows becomes a workaround.

ProVideo Coalition

May

7th

2026

15:32

Events, Emerging Tech, Artificial Intelligence, B2B Tag

The New Creative Stack: Where Cloud, AI & Human Imagination Converge

NAB Show

May

5th

2026

00:30

Management Changes, Artificial Intelligence, B2B Tag

The 2026 Marketing Vanguard Awards: Fiercely Human Amid Rapid Change

Lara Balazs At a moment when AI is reshaping everything, Adobe’s top marketer has the practical knowledge to go from theoretical ideas to real-world applications. Drawing on early hands-on experience with applied AI at Intuit, Lara Balazs helped embed AI tools across the organization to supercharge the creative process from ideation to execution at scale.

Adweek

Apr

21st

2026

14:29

Emerging Tech, B2B Tag

Adobe and Speechmatics Deliver `Cloud-Grade’ On-Device Speech Recognition for Premiere

Adobe has expanded its work with Speechmatics to deliver cloud-grade speech recognition on-device for its Premiere editing software that the company says can run accurate on-device transcription locally and is powerful enough for professional work. Speechmatics has been Adobe's partner since 2021, when Adobe became the first non-linear editing platform to include speech-to-text (STT) in Premiere.

TVTechnology

Apr

20th

2026

16:58

Artificial Intelligence, B2B Tag

The New Creative Stack: Where Cloud, AI & Human Imagination Converge

We’ve moved past the era of AI as a toolset — what’s emerging now is something more fundamental: an entirely new creative architecture where cloud-scale infrastructure, embedded AI models, and human imagination converge into a single, unified stack. This conversation brings together leaders from AWS and Adobe to explore what that means for the creative professionals, studios, and platforms building the future right now.

NAB Show

Apr

20th

2026

00:30

Emerging Tech, B2B Tag

Color Mode vs. Lumetri — What’s Different and Why It Matters by Michelle Gallina

For years, Lumetri defined what color inside Adobe Premiere felt like. It was immediate, accessible, and—most importantly—fit for its intended purpose. You could drop it onto a clip, push a few sliders, and arrive at something that looked intentional.

ProVideo Coalition

Apr

19th

2026

05:30

Emerging Tech, B2B Tag

Krotos Introduces Video To Sound Integration For Adobe Premiere Pro

Sound design is often handled after picture lock or requires moving between multiple tools, which can slow down iteration during the edit. Krotos addresses this by allowing editors to analyse footage and generate sound elements such as ambience, transitions, impacts, and Foley using professionally recorded sound libraries, placing them directly into the timeline as editable audio.

The Broadcast Bridge

Apr

17th

2026

00:01

Emerging Tech, B2B Tag

My top 5 new features in Adobe Premiere 26.2 by Scott Simmons

With all the hype around the new Color Mode introduced in the Adobe Premiere beta, the release of Adobe Premiere 26.2 got a bit lost in the new color news. This was a substantial update that introduced important new features.

ProVideo Coalition

Apr

16th

2026

00:30

New Offerings, Emerging Tech, B2B Tag

Why Adobe Rebuilt Color From Scratch by Michelle Gallina

The story of Adobe’s new Color Mode in Premiere (beta) doesn’t begin with a feature roadmap or a product brief. It begins with a challenge for Alexis Van Hurkman that wasn’t supposed to be taken seriously.

ProVideo Coalition

Apr

15th

2026

00:32

Emerging Tech, B2B Tag

Burning Questions about Adobe Premiere Beta's new dedicated Color Mode by Scott Simmons

Just in time for NAB 2026, Adobe has released into the Premiere Beta what might be one of its biggest feature additions in the history of the application, in a new dedicated Color Mode. Color Mode is a dedicated workspace for color correction and color grading.

ProVideo Coalition

Mar

30th

2026

09:54

Emerging Tech, B2B Tag

NAB 2026: Telestream expands integration with Adobe Premier, Media Encoder and Frame.io

Telestream has expanded its integration with Adobe Premiere, Adobe Media Encoder (AME), and Frame.io, delivering a fully orchestrated creative-to-delivery pipeline powered by Telestream Vantage. Together, these updates eliminate the final manual gaps between creative editorial and enterprise workflow automation, enabling editors to move from timeline to governed delivery in a single action.

SVG Europe

Adobe's customers primarily consist of telecoms and physical retail companies. Examples of Adobe's customers include The Home Depot, Aon and Comcast Corporation. Adobe has commercial and technical partners like LiveRamp, Google and Omnicom Media Group. Examples of Adobe's suppliers include Stagwell, Dentsu Creative and Criteo.

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Adobe

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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