Adobe

http://adobe.com
https://www.linkedin.com/company/adobe/

Publicly Owned Adobe, headquartered in US, was founded in 1982 and operates with approximately 35,420 employees. The company reported $23.8B in revenue as of 2025. Its main product is Generative AI. Functioning as a software multinational, Adobe specializes in marketing and media solutions, developing video editing software for enterprise and consumer use, and offering analytics and advertising solutions for video.

2025 Revenue

Founded

1982

Headcount

31,360

Headquarters

United States

Primary Segment

Software Development

Ownership

Publicly Owned

Deployments

News Summary:

Chyron released Prime 5.2, enhancing integration with Adobe After Effects and Adobe Illustrator, allowing faster live broadcasts using directly imported designs. LinkedIn partnered with Adobe to launch new ad products aimed at improving B2B video marketing engagement. Adobe Firefly's video model received updates, including improved motion fidelity, video controls, and sound effects; new generative AI models from external developers also became available. A report indicated that U.S. consumers spent $24.1 billion online during Prime Day (July 8-11, 2025), a 30.3% year-over-year increase. Adobe also made available over 11GB of free sound effects to users with an Adobe account on June 24, 2025.

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Adobe offers 11 products in the enterprise tech, media tech and ad tech and services industries. Adobe's product portfolio comprises of RTB and programmatic, graphics, marketer and agency technology, video processing and playout, audio, ad measurement and verification, data, targeting and identity, generative AI, conferencing, ecommerce and customer journey technology and production and post production.

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Adobe's revenues were $23.8B in 2025. Caretta Research has split Adobe's revenue into 21 different product categories.

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Jul

30th

2026

11:30

Emerging Tech, B2B Tag

The Brand-Performance Gap in CTV Is Really a Data Problem

Connected TV has become one of advertising’s most interesting pressure points. Brand teams value it for reach, quality environments, and the ability to drive brand awareness and recall. Performance teams are increasingly interested in its ability to be measurable, optimizable, and tied to business outcomes.

Streaming Media

Jul

30th

2026

06:30

B2B Tag, Product Updates

WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro

WebMiere Adds Native VP9/AV1 WebM/MKV Import to Adobe Premiere Pro Brie Clayton July 29, 2026 0 Comments Brought to you by KawaiiEngine, WebMiere is a native Windows x64 importer for supported OBS multi-track Matroska recordings and YouTube-style .webm/.mkv media, provided the files match its documented media requirements.

4RFV International Broadcast News

Jul

28th

2026

06:30

New Offerings, Artificial Intelligence, B2B Tag, New Offerings

AI Agents Expand Creative Tools to Millions

AI Agents Expand Creative Tools to Millions Brie Clayton July 27, 2026 0 Comments Hero image courtesy of Epic Games Leading creative applications are opening Model Context Protocol (MCP) connections that let AI agents work inside the tools where scenes, shots, timelines, assets and edits come to life - while creators stay in control.

4RFV International Broadcast News

Jul

22nd

2026

06:30

New Offerings, Artificial Intelligence, B2B Tag, New Offerings

An AI playground for the Project Indigo camera app

An AI playground for the Project Indigo camera app Marc Levoy July 22, 2026 0 Comments At left is the user interface of our Playground, running on an iPhone 17 Pro Max. At center is a snapshot of a stone lantern captured by Indigo.

4RFV International Broadcast News

Jul

10th

2026

00:37

Artificial Intelligence, B2B Tag

Adobe Premiere is adding a Generative Media Tool

Adobe is continuing the generative AI march forward in Premiere (beta) with the new Generative Media Tool. It’s a new tool in the Premiere toolbar that lets an editor drag across empty space on a track in the timeline or double-click empty space to bring up a new generative task bar.

ProVideo Coalition

Jul

7th

2026

01:00

B2B Tag

Adobe’s Ryan Fleisch: Agentic AI Strategy Is Only as Good as the Data Foundation Beneath It – Beet.TV

CANNES, France — Brands rushing toward agentic AI implementations face a fundamental obstacle most haven’t solved: the quality and organization of the customer data those agents depend on to function effectively.

Beet.TV

Jul

7th

2026

01:00

Partnerships and Alliances, B2B Tag

LucidLink Announces Enhanced Integration with Adobe Frame.io

LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting production media stored in separate cloud environments. Powered by LucidLink Connect, the integration surfaces files from Microsoft SharePoint, Dropbox, Google Drive, Box, Amazon S3, and other cloud storage within a single LucidLink filespace, without data migration, downloads, or file duplication.

Sports Video Group

Jul

5th

2026

23:30

B2B Tag

Color Mode in Premiere (beta): Color and Contrast Controls — Zones, Not Lift/Gamma/Gain

If you’re used to lift, gamma, and gain, you’re used to thinking in three parts: shadows, midtones, and highlights. That model made sense when most work lived in Rec.709, where images behaved within a relatively narrow dynamic and color range.

ProVideo Coalition

Jun

30th

2026

23:30

B2B Tag

Color Mode in Premiere (beta): The Divide and Conquer Grading Workflow

Most editors approach color as a clip-by-clip task. That model works for simple timelines, but it does not scale. Every adjustment has to be repeated, consistency has to be managed manually, and the timeline grows harder to navigate as decisions accumulate.

ProVideo Coalition

Jun

27th

2026

01:00

New Offerings, Emerging Tech, B2B Tag

Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro

Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro Brie Clayton June 26, 2026 0 Comments Editors can analyze footage, generate synchronized sound effects, and refine results directly inside Adobe Premiere Pro using Krotos' library of professionally recorded audio Krotos announced that Video to Sound for Adobe Premiere Pro is now available to Krotos Studio subscribers.

4RFV International Broadcast News

Jun

11th

2026

23:30

New Offerings, Emerging Tech, B2B Tag

Premiere Color Mode (Beta): Understanding the Operations System — Adjust vs. Style

Color Mode is not built on effects, layers, or nodes. It is built on Operations—named reusable image decisions that define what you are doing to the image, and where that decision applies across clips, custom groups, or sequences.

ProVideo Coalition

May

22nd

2026

00:30

Emerging Tech, B2B Tag

The Five Things Everyone Needs to Know Adobe Color Mode in Premiere (beta)

If you’ve been editing in Premiere for a while, you’re used to treating color as a set of sliders, scopes, and panels. You know where everything lives. You know how to push things around. That model works, but it confines the work to individual clips and forces you to manage consistency by hand.

ProVideo Coalition

Adobe's customers primarily consist of physical retail and telecoms companies. Examples of Adobe's customers include The Home Depot, Comcast Corporation and Aon. Adobe has commercial and technical partners like LiveRamp, Omnicom Media Group and Google. Examples of Adobe's suppliers include Stagwell, Criteo and OpenAI.

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Adobe

2025 Revenue

Founded

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Headquarters

Primary Segment

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News Summary:

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