Adobe

http://adobe.com
https://www.linkedin.com/company/adobe/

Adobe Systems Incorporated, founded in 1982 and headquartered in the United States, is a publicly owned multinational software company. With over 35,420 employees, Adobe specializes in marketing and media solutions. The company is renowned for its video editing software, catering to both enterprise and consumer needs. Additionally, Adobe provides analytics and advertising solutions specifically designed for video content. As of 2023, Adobe's annual revenues have surpassed the $1 billion mark, solidifying its position as a prominent player in the software industry.

2023 Revenue

Founded

1982

Headcount

35,415

Headquarters

Primary Segment

Software Development

Ownership

Publicly Owned

Deployments

Similar Companies

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Adobe offers 10 products in the ad tech, media tech, telecoms tech and enterprise tech industries. Adobe's product portfolio comprises of RTB and programmatic, conferencing, ecommerce and customer journey technology, ad measurement and verification, marketer and agency technology, enterprise and telecoms software, audio, generative AI, video business systems, production and post production, data, targeting and identity and video processing and playout.

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Adobe's revenues were $21.5B in 2024. Caretta Research has split Adobe's revenue into 23 different product categories.

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Dec

16th

2024

23:30

New Offerings

Tool Tip Tuesday for Adobe Premiere Pro: The Good Column by Scott Simmons

Welcome to Tool Tip Tuesday for Adobe Premiere Pro on ProVideo Coalition. Every week, we will share a new tooltip to save time when working in Adobe Premiere Pro. Have you ever wanted a way to do something as simple as mark a single clip as good? You can do just that by using the ‘Good’ metadata column – it’s a checkbox that you simply click to check and label a clip as good.

ProVideo Coalition

Dec

16th

2024

18:09

Artificial Intelligence, Caretta Research_Monitor Company

Gen AI Unleashes More Creative Power for Advertisers: Adobe’s Sam Garfield – Beet.TV

SANTA MONICA, Calif. – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT, is changing the way brands and agencies develop campaigns, and the reshaping has only just begun. “Generative AI is going to be the most transformational technology in our lifetime,” Sam Garfield, head of digital strategy for communications, media and travel at software maker Adobe, said in this interview at the Beet Retreat Santa Monica with Beet.TV contributor Rob Williams.

Beet.TV

Dec

10th

2024

17:01

New Offerings

Tool Tip Tuesday for Adobe Premiere Pro: Delete empty tracks with one key! by Jeff Greenberg

TLDR: There’s a hidden function to delete all empty tracks from a single key – no dialog boxes, just get rid of them. Welcome to Tool Tip Tuesday for Adobe Premiere Pro on ProVideo Coalition. Every week, we will share a new tooltip to save time when working in Adobe Premiere Pro.

ProVideo Coalition

Dec

10th

2024

00:17

Events

Crafting Culinary Magic with Le Petit Chef and Adobe Creative Cloud by Michelle Gallina

Restaurants are typically known for their food, service, and ambiance, but Le Petit Chef, the smallest chef, takes a unique approach to the traditional dining experience by combining theater and culinary arts to create an immersive experience for the patron.

ProVideo Coalition

Dec

4th

2024

08:13

New Offerings

Adobe unveils 2025 creative trends: Escapism meets reality in surreal visuals

Mumbai: Adobe's 2025 Creative Trends Forecast explores how imagination and reality collide, highlighting top trends like surreal visuals, humour, and immersive experiences. This year's trends reflect a growing desire for escapism and authentic connection in creative storytelling.

IndianTelevision

Dec

2nd

2024

19:02

Management Changes

Adobe Fills CMO Post, Hires Former Intuit CMO Lara Balazs

Your favorite social media marketing event is headed to NYC this May 12–14! Register for Social Media Week before December 16 to lock in early-bird rates and save 50% on your pass . Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023.

Adweek

Nov

27th

2024

15:12

Artificial Intelligence

Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%

Retailers are likely thinking about how they can integrate powerful and predictive generative artificial intelligence (GAI) chatbots into their websites, as well as how to add products they sell into the context of technology from Google, Microsoft, Perplexity, and others.

MediaPost

Nov

20th

2024

18:07

New Offerings

Merkle Becomes First Agency To Offer Adobe Mix Modeler

by Laurie Sullivan @lauriesullivan, 21 minutes ago Global performance ad agency Merkle became Adobe's first agency partner to deploy its Mix Modeler technology, which optimizes ad spend and marketing investments for clients. The tool provides access to create integrated models, providing clients with complete control of data and modeling as well as access to real-time reporting and optimization.

MediaPost

Oct

29th

2024

15:20

New Offerings

Tool Tip Tuesday for Adobe Premiere Pro: Add the Shift key to step playback by Jeff Greenberg

TL;DR Adding Shift to JKL will allows you to accelerate or decelerate playback Like any editorial tool, there’s more than one way in Premiere to playback your footage. You can use the JKL keys. You can use the spacebar key.

ProVideo Coalition

Oct

22nd

2024

08:22

New Offerings

Adobe Launches Firefly Video Model, Ready for New Creative Cloud Applications

Adobe Launches Firefly Video Model, Ready for New Creative Cloud Applications At Adobe MAX, Adobe added a new video model to its Firefly line of generative AI models, with Text- and Image-to-Video capabilities, and showed new AI functionality across Creative Cloud.

Digital Media World

Oct

22nd

2024

04:37

New Offerings

Tool Tip Tuesday for Adobe Premiere Pro: Move and dock multiple panels at once by Scott Simmons

Welcome to Tool Tip Tuesday for Adobe Premiere Pro on ProVideo Coalition. Every week, we will share a new tooltip to save time when working in Adobe Premiere Pro. If you use Adobe Premiere Pro, then you most likely have multiple workspaces made up of many different panels.

ProVideo Coalition

Oct

21st

2024

18:30

New Offerings

Nikon Developing NX MobileAir App to Support Adobe’s Frame.io Camera to Cloud

Content+Technology

Adobe has customers like The Home Depot, Comcast Corporation and Aon. Adobe has commercial and technical partners like Omnicom Media Group, Google and LiveRamp. Examples of Adobe's suppliers include Stagwell, Dentsu Creative and OpenAI.

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