Adobe
Adobe is a publicly owned US-based multinational software company founded in 1982. Employing over 35,420 people, Adobe specializes in software development for marketing and media solutions. Its products include video editing software for both enterprise and consumer markets, along with analytics and advertising solutions related to video. In 2024, the company reported revenues exceeding $1 billion.

2024 Revenue

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Founded

1982

Headcount

35,415

Headquarters

US

Primary Segment

Software Development

Ownership

Publicly Owned

Deployments

58

News Summary:

On April 4, 2025, Peakto became available as a plugin for Adobe Premiere Pro, expanding compatibility with RAW video formats. Adobe released an update to Premiere Pro, incorporating AI-powered features, including Generative Extend, powered by Adobe’s Firefly Video Model, to increase video professionals' speed and efficiency. Cinedeck announced advancements to ConneX Hub, integrating a new reform API (B4 API) with Adobe Frame.io, improving flexibility and efficiency for enterprise customers. Adobe also announced AI-driven features and upgrades for Premiere Pro, including Generative Extend, which extends video (4K and vertical orientation) and audio clips. These features are powered by the Adobe Firefly Video Model.

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Adobe offers 11 products in the media tech, telecoms tech, ad tech and enterprise tech industries. Adobe's product portfolio comprises of generative AI, video business systems, RTB and programmatic, ad measurement and verification, marketer and agency technology, conferencing, ecommerce and customer journey technology, enterprise and telecoms software, audio, video processing and playout, data, targeting and identity and production and post production.
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Adobe's revenues were $21.5B in 2024. Caretta Research has split Adobe's revenue into 22 different product categories.
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Apr
5th
2025
18:30
Apr
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18:30
Apr
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2025
18:30
Apr
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2025
18:30
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04:20
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18:30
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13:05
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13:03
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12:10
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12:30
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17:11
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Adobe's customers primarily consist of telecoms and retail companies. Examples of Adobe's customers include Aon, The Home Depot and Comcast Corporation. Adobe has commercial and technical partners like Google, LiveRamp and Omnicom Media Group. Examples of Adobe's suppliers include Dentsu Creative, Criteo and Stagwell.

Example Customers

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Example Suppliers

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Example Partners

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