Adobe

http://adobe.com
https://www.linkedin.com/company/adobe/

Adobe, a publicly owned company headquartered in US, was founded in 1982 and employs approximately 35,420 individuals. The company reported $23.8B in revenue as of 2025. It specializes in Generative AI, functioning as a software multinational that offers marketing and media solutions. Adobe develops video editing software for enterprise and consumer use, alongside analytics and advertising solutions for video.

2025 Revenue

Founded

1982

Headcount

35,415

Headquarters

Primary Segment

Generative AI

Ownership

Publicly Owned

Deployments

News Summary:

Chyron released Prime 5.2, enhancing integration with Adobe After Effects and Adobe Illustrator, allowing faster live broadcasts using directly imported designs. LinkedIn partnered with Adobe to launch new ad products aimed at improving B2B video marketing engagement. Adobe Firefly's video model received updates, including improved motion fidelity, video controls, and sound effects; new generative AI models from external developers also became available. A report indicated that U.S. consumers spent $24.1 billion online during Prime Day (July 8-11, 2025), a 30.3% year-over-year increase. Adobe also made available over 11GB of free sound effects to users with an Adobe account on June 24, 2025.

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Adobe offers 11 products in the enterprise tech, ad tech and services, media tech and telecoms tech industries. Adobe's product portfolio comprises of production and post production, video processing and playout, RTB and programmatic, conferencing, ecommerce and customer journey technology, graphics, generative AI, enterprise and telecoms software, ad measurement and verification, marketer and agency technology, audio and data, targeting and identity.

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Adobe's revenues were $23.8B in 2025. Caretta Research has split Adobe's revenue into 21 different product categories, the largest of which is aI generative editing, which represents 9% of Adobe's revenue.

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Mar

16th

2026

02:00

Regulatory and Legal, Emerging Tech, B2B Tag

From the DOJ: Adobe Agrees to $150 Million Settlement and Injunction to Resolve Alleged Violations of the Restore Online Shoppers’ Confidence Act by Scott Simmons

Growing up in the South, we often heard the term “the chickens have come home to roost,” and that may be what happened on Friday when the Department of Justice announced a settlement with Adobe for violation of the Restore Online Shoppers’ Confidence Act.

ProVideo Coalition

Mar

13th

2026

03:33

Management Changes, Emerging Tech, B2B Tag

Adobe CEO steps down, search underway for successor

Adobe CEO Shantanu Narayen has announced he plans to step down later this year after leading the company for the past 18 years. He will remain with the company as chair of the board. Narayen joined Adobe in 1988 as a vice president and general manager, before being appointed CEO in 2007.

TVBEurope

Mar

12th

2026

18:30

B2B Tag

AE Captions as Fast as CapCut - No Plugins

AE Captions as Fast as CapCut - No Plugins Graham Quince March 12, 2026 0 Comments Stop wasting hours clicking through nested compositions and manually syncing text. In this tutorial, I'm showing you how to build a dynamic, automated caption engine in After Effects using a single CSV file and a few powerful expressions.

4RFV International Broadcast News

Mar

3rd

2026

00:30

Emerging Tech, B2B Tag

ADWEEK's 2026 Architects of Culture: Ensuring Trust and Business Performance Rise Together

Ted Alcarez For more than 25 years, Ted Alcarez has been shaping workplaces where people can truly thrive. One of Fig’s earliest hires, he built a people-first model anchored in trust, flexibility, and shared success that motivates people to do their best work.

Adweek

Feb

6th

2026

04:49

Artificial Intelligence, B2B Tag

How CMOs and CEOs Are Rewriting the Rules of Leadership in the AI Era

ADWEEK gathered with the throng of foreign dignitaries, founders, CEOs, and celebrities during this year’s World Economic Forum in Davos with a hand‑selected group of CMOs. These marketing leaders joined ADWEEK CEO Will Lee and Chief Brand and Community Officer Jenny Rooney in the Alps for the inaugural Marketing Vanguard Inspiration Excursion.

Adweek

Feb

5th

2026

03:16

Emerging Tech, B2B Tag

Adobe Adds Agency Tools To Workfront Platform

Adobe Workfront, the technology giant’s enterprise marketing work-management platform, has just added new capabilities to help agencies plan and collaborate on their client work. Adobe acquired Workflow in 2020 for $1.5 billion. advertisement advertisement Now there is a Rate Cards tool for tracking costs and related programs for real-time budget adjustments, scheduling assets like studio space, and aligning resources with contract and retainers.

MediaPost

Feb

4th

2026

10:14

Artificial Intelligence, B2B Tag

After Effects News January 2026 by Rich Young

The big news in January of course was that Adobe announced new 26.0 versions for Creative Cloud video apps. The new features were detailed in Adobe announces 2026 video updates at Sundance here on PVC. The AI-powered Object Mask is the big What’s New in Premiere 26.0, but of course there is more.

ProVideo Coalition

Feb

3rd

2026

12:06

Artificial Intelligence, B2B Tag

Adobe Firefly Removes AI Generation Limits, Integrates Third-Party Models

Adobe is introducing unlimited image and video generations for Firefly subscribers, a move designed to allow creators to iterate more freely across its AI-powered creative studio. The update marks a shift in Adobe’s strategy by integrating industry-leading third-party models alongside its own commercially safe Firefly models. Subscribers can now access Google Nano Banana Pro, GPT Image Generation and Runway Gen-4 Image within the Firefly ecosystem.`

TVNewsCheck

Jan

26th

2026

12:03

Artificial Intelligence, B2B Tag

At Davos, Trust Is a Performance Metric and CMOs Are the Owners

You’d be forgiven for mistaking The Promenade in Davos, Switzerland for Fifth Avenue at Christmastime. Along the Promenade — a swiftly moving river of walkers during the week of the World Economic Forum — countries, tech companies, and NGOs jostle for attention with their storefront activations.

Adweek

Jan

16th

2026

08:11

Awards and Recognitions, Emerging Tech, B2B Tag

Adobe Honored for Building Immersive Video That Works in the Real World by PVC News Staff, for Adobe

Adobe was honored with a Technology & Engineering Emmy® for 360-Degree Consumer Video Capture, Editing, and Presentation Technologies, alongside other industry contributors including GoPro, Insta360, Google, Apple, and ByteDance. This award recognizes the engineering work behind making immersive video practical in the real world—from capture, through post-production, to final delivery.

ProVideo Coalition

Jan

11th

2026

23:30

Emerging Tech, B2B Tag

Working Faster Without Breaking the Brand by PVC News Staff, for Adobe

In-house video teams tend to feel pressure throughout their day. The work increases, the requests stack up, and brand rules become more precise. At the same time, expectations around polish never stop. Each deliverable still needs to look intentional and finished.

ProVideo Coalition

Jan

7th

2026

09:12

B2B Tag

Gen AI Creative Is Not Replacing Designers Anytime Soon

I spend a lot of time using AI in my role as a marketer, and have tried to use it as a tool for creative development. After testing dozens of tools, I’ve come to the conclusion that true generative AI creative platforms have a major flaw.

MediaPost

Adobe's customers primarily consist of physical retail and telecoms companies. Examples of Adobe's customers include The Home Depot, Comcast Corporation and Aon. Adobe has commercial and technical partners like Omnicom Media Group, LiveRamp and Google. Examples of Adobe's suppliers include Criteo, Dentsu Creative and Stagwell.

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Analysis

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Adobe

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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