Nielsen

https://global.nielsen.com/
https://www.linkedin.com/company/nielsen/

Nielsen is a privately-owned American company founded in 1923. With over 28,580 employees and headquarters in the US, it primarily develops software. Its core business is providing media analytics and audience measurement services. Nielsen's 2023 revenue exceeded $1 billion. The company is owned by Elliott Investment Management and Brookfield and operates several subsidiaries including Visual IQ, TVTY, VisualDNA, Gracenote, Sorenson Media, and eXelate.

2023 Revenue

Founded

1923

Headcount

28,580

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

Nielsen's The Gauge report indicated that broadcast and cable viewership increased in August, marking the first gain since April. This increase coincided with the start of the school year and the return of college football, disrupting a downward trend in linear TV viewership that had persisted since May. Streaming viewership, after six months of growth, experienced a month-to-month decline in August. Separately, Nielsen announced a new, long-term multi-year agreement with Warner Bros. Discovery. This deal expands Warner Bros. Discovery's use of Nielsen's measurement services across all its linear and streaming platforms.

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Nielsen offers 5 products in the media tech and ad tech industries. Nielsen's product portfolio comprises of data, targeting and identity, ad measurement and verification, marketer and agency technology and video data and analytics.

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Nielsen's revenues were over $1B in 2023. Caretta Research has split Nielsen's revenue into 6 different product categories, the largest of which is market data. For full access to Nielsen's revenue breakdown subscribe to Caretta Portal.

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Dec

12th

2025

18:30

Partnerships and Alliances, B2B Tag

Expanding from the First-Ever Panel Integration, Horizon deepens integration of Blu with Nielsen ONE Advanced Audience Planning and Measurement

Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI Expanded relationship also includes Nielsen Big Data Panel currency partnership New York - December 12, 2025 - Horizon Media and Nielsen, a global leader in audience measurement, data, and marketing intelligence, today announced that they are expanding advanced audience and ID matching capabilities within blu, Horizon's proprietary AI-driven marketing platform.

4RFV International Broadcast News

Dec

12th

2025

13:22

B2B Tag

The Curator’s Eye: What Media Can Learn from the Museum About Intelligent Curation

Standing in a gallery of the Rijksmuseum, one can’t help but admire the orchestration behind every wall of art. Each piece has been deliberately chosen and arranged to tell a story, guiding the visitor’s attention, setting a mood, and revealing meaning through contrast and connection.

TVTechnology

Nov

30th

2025

18:30

Management Changes, Corporate Restructuring, Demerger/Spin Off, B2B Tag

Hindustan Unilever reshuffles top brass as ice-cream demerger nears

Vandana Suri returns from Indonesia to lead home care as Srinandan Sundaram takes global role MUMBAI: Hindustan Unilever is rearranging the deckchairs ahead of its ice-cream divorce. The consumer goods giant announced a clutch of senior management changes on 1 December, with Vandana Suri returning from Indonesia to take charge of its home care division as executive director from 1 January 2026.

IndianTelevision

Nov

24th

2025

06:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Exclusive: Nielsen and Lionsgate Reveal First FAST Channel and Digital Network Measurement

On Monday, Nielsen announced an expanded partnership with Lionsgate, measuring a combination of a FAST channel and a digital network for the first time. The deal, which starts in December, involves measuring the MovieSphere FAST channel and MovieSphere Gold over-the-air digital affiliate network, available in close to 130 local TV markets.

Adweek

Nov

18th

2025

18:30

B2B Tag

The Gauge: Poland | October 2025

October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both traditional television viewership and the streaming segment. The total time spent in front of a TV screen increased by almost 13 minutes compared to September 2025, reaching 3 hours and 51 minutes.

4RFV International Broadcast News

Nov

18th

2025

09:50

CT_Monitor Company

Nielsen’s The Gauge Ratings for October 2025

The broadcast viewing segment had its best month since November 2024, with its TV share improving to 22.9%, according to Nielsen’s October monthly gauge report. Football, in particular the NFL, continued to be the fuel for broadcast’s growth, as the Sunday games on CBS, Fox, and NBC claimed the top three overall program rankings, with over 20 million viewers each (L+7).

Adweek

Nov

13th

2025

05:03

Corporate Restructuring, Artificial Intelligence, CT_Monitor Company

A Kick In The Back Over Kickbacks; The New Jolta Media

The W Stands For ‘Whoops’ On top of everything else WPP is dealing with – company-wide rebrands, leadership turnover, shrinking revenue, major client losses, you name it – the agency holdco is also now being sued for allegedly retaliating against an executive-level employee.

AdExchanger

Nov

12th

2025

18:07

Management Changes, CT_Monitor Company

Nielsen Names Naylor First Chief Client Officer

After a career spent using Nielsen data to pitch advertisers on behalf of big media sales organizations, Peter Naylor will be pitching Nielsen's data explicitly as its first Chief Client Officer. Naylor will oversee all Nielsen’s clients -- including advertisers, media agencies, traditional TV networks and digital media platforms, and will report directly to Karthik Rao, CEO of Nielsen.

MediaPost

Nov

12th

2025

07:39

Partnerships and Alliances, Emerging Tech, CT_Monitor Company

Former Netflix Exec Peter Naylor Joins Nielsen

By all measures, Nielsen’s latest hire is a big get. Today, measurement giant Nielsen announced Peter Naylor is joining as its first chief client officer. Naylor will serve as a partner to clients, working closely with Nielsen’s sales, product, and research teams to help enhance their businesses.

Adweek

Nov

10th

2025

18:30

CT_Monitor Company

New Nielsen Rural Survey reveals the changing media habits of Filipinos outside major cities

Rural connectivity rising fast Traditional media still matters Rural Filipinos make up almost half of the population Manila, Philippines - November 10, 2025 - The latest Nielsen Consumer & Media View (CMV) Rural Survey has revealed key insights into the habits, preferences and platforms driving media consumption among rural Filipinos a sizable consumer group comprising 46% of the population.

4RFV International Broadcast News

Nov

9th

2025

18:30

Emerging Tech, CT_Monitor Company

‘TV’ may evolve but time spent with video keeps growing

While the emergence of social video and YouTube in the living room has challenged the notion of what is “television,” the basic act of consuming video keeps expanding. According to Activate Consulting’s latest deep dive and 2026 forecast into American media-tech consumption and habits, U.S. consumers will spend, on average, six hours and 33 minutes a day in 2029 on streaming video, social video and traditional TV, vs.

FierceVideo

Nov

3rd

2025

18:32

CT_Monitor Company

The ROI Meter: How Brands Measure Return On Investment

Despite challenges, marketers appear to be confident in their ability to measure return on investment (ROI). It varies by geography — but only slightly, judging by a new study from Nielsen titled The Marketing ROI Blueprint: Unlocking the full value of marketing investments.

MediaPost

Nielsen's customers primarily consist of telecoms services and entertainment Providers companies. Examples of Nielsen's customers include Comcast Xfinity, Paramount Global and WPP Media. Nielsen has commercial and technical partners like Roku, Google and Vizio. Examples of Nielsen's suppliers include Mediaproxy and Telos Alliance.

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Analysis

Data

Nielsen

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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