Nielsen

https://global.nielsen.com/
https://www.linkedin.com/company/nielsen/

Nielsen, a privately owned company headquartered in the US, with parent companies Brookfield and Elliott Investment Management, was founded in 1923, employs approximately 28,580 individuals, and reported $3.4B in revenue as of 2024. Primarily engaged in software development, the company functions as a global measurement and data analytics provider that tracks consumer behavior across various media channels and platforms. It provides audience insights to clients, such as media companies and advertisers, who utilize this data to inform their content and marketing decisions. The company operates in more than 55 countries. Its subsidiaries include Gracenote, Sorenson Media, TVTY, Visual IQ, VisualDNA, and eXelate.

2024 Revenue

Founded

1923

Headcount

28,580

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

The media measurement industry, where platforms are increasingly focusing on audience behavior metrics like attention, engagement, and outcomes beyond traditional impressions and demographics, reflects brands' growing demand for deeper insights into ad interaction, according to observations on April 22, 2026. This broader industry trend follows Nielsen's announcement on April 21, 2026, of a long-term strategic cooperation with the Polish Organisation of Advertisers (POR). The partnership aims to champion effective marketing, drive innovation, and establish industry standards within Poland's $3.7 billion advertising market. Previously, on April 20, 2026, Nielsen's "The Gauge" study reported a decrease in video time in Poland for March, with the average time spent in front of the TV screen falling to 3 hours and 53 minutes. This represented a 22-minute drop compared to February and 9 minutes less than in March 2025, although cable's share of viewing saw a notable increase to 38.4 percent, surpassing satellite (22.8%) and terrestrial (21.2%), while streaming's share of TV time declined to 10.5 percent.

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Nielsen offers 5 products in the media tech and ad tech and services industries. Nielsen's product portfolio comprises of video data and analytics, marketer and agency technology, ad measurement and verification and data, targeting and identity.

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Nielsen's revenues were over $1B in 2024. Caretta Research has split Nielsen's revenue into 6 different product categories, the largest of which is campaign management, reporting and attribution. For full access to Nielsen's revenue breakdown subscribe to Caretta Portal.

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Apr

30th

2026

04:01

B2B Tag

Cultural Trust As Currency: Why Black Consumers Shift Spending Due To Brand Values

Black consumers continue to shape culture that captures attention, but tokenism alone is not enough to earn loyalty. Increasingly, Black consumers are making intentional decisions about where they spend their money, and those decisions are directly tied to whether a brand demonstrates real cultural understanding and alignment.

MediaPost

Apr

27th

2026

14:40

New Offerings, Big Data/Analytics, B2B Tag

Nielsen Introduces ‘Predictive Sales Lift’ Tool

NEW YORK—Nielsen has introduced Predictive Sales Lift, a new feature that helps marketers and agencies gain better insights into media campaign outcomes. Nielsen said it is introducing this new capability to address marketers’ needs for a holistic view of campaign outcomes in a fragmented media landscape.

TVTechnology

Apr

27th

2026

07:30

New Offerings, Big Data/Analytics, B2B Tag

Predictive Analysis And Performance Go Hand In Hand

Kicking off the POSSIBLE conference in Miami on Monday, Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads.

AdExchanger

Apr

22nd

2026

04:00

Big Data/Analytics, B2B Tag

TV Measurement Experts: How To Cultivate Audience In The Age Of Attention

As the media landscape continues to fragment, platforms are shifting focus from impressions and demographics to more complex methodologies that capture such audience behavior as attention, engagement and outcomes. Brands are no longer satisfied with just knowing how many people saw their advertisement; they also demand to know how long viewers engaged with that ad and what that ad inspired them to do.

TVNewsCheck

Apr

21st

2026

18:30

Partnerships and Alliances, Big Data/Analytics, B2B Tag

Nielsen and the Polish Organisation of Advertisers announce strategic partnership to elevate marketing standards in Poland

Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data, and media intelligence, has today announced a long-term strategic cooperation with the Polish Organisation of Advertisers (POR). This landmark partnership is dedicated to championing effective marketing, driving innovation, and establishing the highest industry standards within Poland's dynamic $3.7 billion advertising market.

4RFV International Broadcast News

Apr

20th

2026

08:59

B2B Tag

Polish video time down in March - Nielsen

Video time in Poland was down in March, according to The Gauge study from Nielsen. The average time spent in front of the TV screen was 3 hours and 53 minutes, representing a 22-minute decrease compared to February and 9 minutes less than in March 2025. Despite the structural decline, cable showed a notable increase in share, to 38.4 percent of viewing, ahead of satellite (22.8%) and terrestrial (21.2%), while streaming's share of TV time dropped to 10.5 percent.

Telecompaper

Apr

15th

2026

18:30

B2B Tag

Nielsen Provides Inaccurate Metrics, NBCUniversal Exec Charges

Nielsen overestimates streaming viewership at the expense of traditional TV, says Mark Marshall, chairman of global advertising and partnerships at Nielsen client NBCUniversal, The Wall Street Journal reports. “Every media company is valued on a multiple of something, right?” Marshall comments.

MediaPost

Apr

15th

2026

10:33

Partnerships and Alliances, Big Data/Analytics, B2B Tag

Locality Deploys Nielsen’s Media Data Engine

NEW YORK—Nielsen and the local TV advertising platform Locality have announced the integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising infrastructure. The partnership accelerates demographic audience delivery and modernizes local television measurement in the U.S., the two companies reported.

TVTechnology

Apr

14th

2026

18:30

B2B Tag

Nielsen CMI shows New Zealand's over-65s are a growing, cashed-up and still-working audience brands can't ignore

New data reveals older Kiwis are financially resilient, loyal to local products, active in travel and employment, and deeply engaged with trusted media Auckland, April 15, 2026 - New Zealand's over-65 population is becoming one of the country's most commercially important audiences, with new Nielsen Consumer & Media Insights (CMI) data showing older Kiwis are not only growing in number, but remain financially active, brand-aware, travel-focused and, for many, still part of the workforce.

4RFV International Broadcast News

Apr

14th

2026

18:30

B2B Tag

Winter Olympics, Super Bowl Power NBCU-Versant to Gold Medal Performance in Nielsen's February Gauge Reports

NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024 amid Paris Olympics NBC broadcast affiliates up 60% vs.

4RFV International Broadcast News

Apr

14th

2026

05:51

B2B Tag

Nielsen: Move Along, Nothing To See Here (*)

Nielsen finally released February data for its monthly "Gauge" report and the numbers, as expected, showed streaming's continuing dominance over broadcast and cable TV. In fact, the only real news was a footnote Nielsen added to the bullseye inside the monthly Gauge graphic (see above).

MediaPost

Apr

14th

2026

02:24

Emerging Tech, B2B Tag

Nielsen February Gauge Report Shows Little Change

With the backdrop of Nielsen saying it is making adjustments to “currency” ratings, Nielsen's broader-looking Gauge and Media Distributor Index measures showed continuing declines in linear TV and gains in streaming share trends for February. Streaming platforms posted a gain in share versus February a year ago, with a 48% share (from 43.5%) -- keeping to its general overall rising trend.

MediaPost

Nielsen's customers primarily consist of entertainment Providers, telecoms and advertising Services companies. Examples of Nielsen's customers include Comcast Xfinity, Paramount Global and WPP Media. Nielsen has commercial and technical partners like Vizio, Roku and Google. Examples of Nielsen's suppliers include Mediaproxy and Telos Alliance.

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Analysis

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Nielsen

2024 Revenue

Founded

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Headquarters

Primary Segment

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News Summary:

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