Nielsen

https://global.nielsen.com/
https://www.linkedin.com/company/nielsen/

Nielsen, a privately owned company headquartered in the US and owned by Brookfield and Elliott Investment Management, was founded in 1923. It employs approximately 28,580 individuals and reported $3.4B in revenue as of 2024. Functioning as a global measurement and data analytics company focused on software development, Nielsen tracks consumer behavior across various media channels and platforms. It provides audience insights to clients, such as media companies and advertisers, enabling them to inform their content and marketing decisions. The company maintains operations in more than 55 countries.

2024 Revenue

Founded

1923

Headcount

29,010

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

On August 27, 2026, the advertising industry reflected on the necessity of independent ad measurement beyond traditional television, emphasizing the critical role of trusted third-party measurement in anchoring U.S. advertising transactions within a market expected to approach half a trillion dollars this year. Earlier the same day, discussions focused on Nielsen’s upcoming Gauge reports, considering potential recalculations to integrate Advertising Research Foundation DASH universe estimates. These discussions explored whether future reports would highlight streaming performance or the stability of linear TV, noting that the Gauge has historically functioned as a broad industry benchmark.

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Nielsen offers 5 products in the media tech and ad tech and services industries. Nielsen's product portfolio comprises of data, targeting and identity, marketer and agency technology, video data and analytics and ad measurement and verification.

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Nielsen's revenues were over $1B in 2024. Caretta Research has split Nielsen's revenue into 6 different product categories, the largest of which is campaign management, reporting and attribution. For full access to Nielsen's revenue breakdown subscribe to Caretta Portal.

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Sep

9th

2026

06:30

B2B Tag

TV Usage Kicks Usual Summer Slowdown, Fueled by World Cup and Streaming in Nielsen's July Gauge Reports

FIFA World Cup 2026 and Peacock's Love Island USA' Power NBCU-Versant to No.

4RFV International Broadcast News

Aug

29th

2026

06:30

Emerging Tech, B2B Tag, Legal Issues and Lawsuits

$HAREHOLDER ALERT: The M&A Class Action Firm Announces the Investigation of the Merger - BWMN, SUNS, DV and SYBX

NEW YORK , Aug. 29, 2026 /PRNewswire/ -- Class Action Attorney Juan Monteverde with Monteverde & Associates PC (the "M&A Class Action Firm"), has recovered millions of dollars for shareholders and is recognized as a Top 50 Firm in the 2025 ISS Securities Class Action Services Report.

PR Newswire

Aug

27th

2026

17:45

B2B Tag, Marketing and Promotional Activities

Independent Ad Measurement (Outside Of TV) Is Dead

Most in our industry should care about having independent, trusted third-party measurement anchoring the buying and selling of all advertising in the U.S. First, the amount of money at stake is enormous; U.S. ad spend will approach half a trillion dollars this year.

MediaPost

Aug

27th

2026

14:00

B2B Tag, Marketing and Promotional Activities

Nielsen's Gauge: Beyond DASH, What Are We Missing?

What should we be looking at now when it comes to Nielsen’s upcoming Gauge reports -- especially if they will be re-calculated to include the Advertising Research Foundation DASH universe estimates in a few months? Will it be that streaming is not so good? Or that linear TV -- both broadcast and cable -- are perhaps not so bad? At best, the Gauge has been a broad benchmark of where we have been, and where we think we should be.

MediaPost

Aug

26th

2026

06:30

B2B Tag

Major Live Sports Events Bolster Broadcast in Nielsen's Q2 2026 Ad Supported Gauge

Ad Supported Viewing Represents 71.5% of TV in Q2 Streaming Captures Over 48% of Ad Supported TV; Cable Holds Steady at 25.2% NEW YORK - August 25, 2026 - Today, Nielsen released the Q2 2026 edition of the Ad Supported Gauge.

4RFV International Broadcast News

Aug

26th

2026

06:30

B2B Tag

Latest Nielsen data shows Australian charity advertising jumped 12% YoY as giving and social responsibility remain firmly on the national agenda

Charity sector ad spend reached $278 million as 44% of Australians donated to charity in the past year Sydney, Australia, August 26, 2026 - Australia's charity sector has significantly increased its advertising investment over the past year, as organisations compete for attention, donations and support from Australians who continue to place a high value on social responsibility.

4RFV International Broadcast News

Aug

25th

2026

22:33

Emerging Tech, B2B Tag, Tenders and Contracts

Niche Streamers Cash In On AI Training Data Deals; Sports Leagues Play Hardball With Nielsen

Curiouser And Curiouser CuriosityStream was just one of many streaming TV services that saw an engagement uptick during the pandemic, but hit a painful wall when viewership patterns rightsized and most of the major media companies rushed out their own apps.

AdExchanger

Aug

20th

2026

06:30

B2B Tag

DASH-Enhanced Nielsen Drives Reset On TV Viewing Picture

The media industry has wanted better and more accurate viewing measurement data from Nielsen for decades -- and streaming, audience fragmentation and the “alt measurement movement” of the past few years only amplified those wishes.

MediaPost

Aug

19th

2026

20:55

B2B Tag, Product Updates

This Just In... Nielsen Touts 'Enhancements' Beginning This Fall

I'm publishing the bulleted updates verbatim below, because I had not received answers to my questions asking what they are explicitly, how they work and improve what Nielsen has been doing before.

MediaPost

Aug

19th

2026

16:01

B2B Tag, Product Updates

This Just In... Nielsen Touts 'Enhancements' Beginning This Fall

I'm publishing the bulleted updates verbatim below, because I had not received answers to my questions asking what they are explicitly, how they work and improve what Nielsen has been doing before.

MediaPost

Aug

14th

2026

09:03

Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

Nielsen's DoubleVerify Deal Isn't About AI Adoption: It's About Controlling What the Models Measure

When a measurement company pays $2.15 billion in cash for a verification provider whose revenue grew 3% last quarter, it is not buying growth. It is buying a strategic position. Nielsen is acquiring DoubleVerify at $13.60 per share, a 30% premium to the 60-trading day average, with a close expected in the first quarter of 2027.

Adweek

Aug

7th

2026

10:49

B2B Tag, Marketing and Promotional Activities, Mergers and Acquisitions

What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts

On Thursday, measurement giant Nielsen announced it was looking to acquire ad verification company DoubleVerify in an all-cash transaction worth more than $2 billion. The deal, which is expected to close by the first quarter of 2027, takes DoubleVerify private and gives Nielsen more tools in the digital media space, uniting traditional linear TV ratings with DoubleVerify’s digital ad verification.

Adweek

Nielsen's customers primarily consist of telecoms, advertising Services and entertainment Providers companies. Examples of Nielsen's customers include Paramount Skydance Corporation, WPP Media and Cox Communications. Nielsen has commercial and technical partners like Roku, Vizio and Google. Examples of Nielsen's suppliers include Mediaproxy and Telos Alliance.

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Analysis

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Nielsen

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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