Nielsen is a publicly owned American company founded in 1923 that provides media analytics and audience measurement services. With over 28,580 employees and headquarters in the US, Nielsen's primary business is ad measurement and verification. In 2023, the company reported revenues exceeding $1 billion. Nielsen's holdings include subsidiaries such as TVTY, Visual IQ, eXelate, VisualDNA, Sorenson Media, and Gracenote. Elliott Investment Management and Brookfield are currently listed as parent companies.
On March 24, 2025, Nielsen published its February All Screens Video Landscape report, analyzing viewing data across TVs, PCs/laptops, smartphones, and tablets. A collaboration between Nielsen and Acxiom was announced, integrating Acxiom Real ID into the Nielsen ID system to allow agencies and marketers to use Real ID audiences in Nielsen ONE. Nielsen and Paramount Global reached a multi-year agreement, the announcement coinciding with the CBS Grammy Awards telecast.
Nielsen offers 3 products in the ad tech industry. Nielsen's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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Nielsen's revenues were $3.5B in 2023. Caretta Research has split Nielsen's revenue into 4 different product categories, the largest of which is display attribution and verification, which represents 32% of Nielsen's revenue.
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Nielsen's customers primarily consist of telecoms, entertainment Providers and streaming services companies. Examples of Nielsen's customers include Xfinity, Netflix and Paramount Global. Nielsen has commercial and technical partners like Roku, Google and Comcast Technology Solutions (CTS). Examples of Nielsen's suppliers include Telos Alliance and Mediaproxy.
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