Nielsen

https://global.nielsen.com/
https://www.linkedin.com/company/nielsen/

Nielsen is a privately owned company headquartered in the US, with parent companies Brookfield and Elliott Investment Management. Founded in 1923, Nielsen employs approximately 28,580 individuals and reported $3.5B in revenue as of 2023. Its main product is software development, and it functions as a tier 1 media tech buyer. The company operates as a global measurement and data analytics entity that tracks consumer behavior across various media channels and platforms. It provides audience insights to clients, including media companies and advertisers, who utilize the data to inform their content and marketing decisions. Nielsen maintains operations in more than 55 countries.

2023 Revenue

Founded

1923

Headcount

28,580

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

Nielsen is preparing an impending reset for its monthly "The Gauge" data visualization, which tracks the share of streaming content. Earlier on March 12, 2026, the company released a "2026 upfront planning guide" that utilizes problematic legacy data. This release occurs as Nielsen continues to struggle with readjusting over a year's worth of data, which is foundational for current upfront advertising negotiations and which clients and the industry watchdog Media Rating Council previously requested the company adjust.

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Nielsen offers 5 products in the ad tech and services and media tech industries. Nielsen's product portfolio comprises of ad measurement and verification, marketer and agency technology, video data and analytics and data, targeting and identity.

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Nielsen's revenues were over $1B in 2023. Caretta Research has split Nielsen's revenue into 6 different product categories, the largest of which is campaign management, reporting and attribution. For full access to Nielsen's revenue breakdown subscribe to Caretta Portal.

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Mar

19th

2026

05:00

Cost Cutting, Emerging Tech, B2B Tag

Nielsen 'Blind Spot' Gets A Little Blinder, Will Cease Monitoring Many TV Markets

Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets.

MediaPost

Mar

16th

2026

02:55

Emerging Tech, B2B Tag

Whoa, Nellie! Will It Be Linear By A Nose?

As someone who has covered Nielsen ratings for much of my career, I can tell you the natural inclination for a trade journalist is to cover them like a horse race: someone finishes first, second, third, etc.

MediaPost

Mar

16th

2026

02:16

B2B Tag

Whoa, Nellie! Will It Be Linear By A Nose?

MediaPost

Mar

15th

2026

18:30

B2B Tag

Nielsen delays The Gauge after methodology adjustment

Nielsen’s next The Gauge report – a monthly snapshot of all broadcast, cable and streaming consumption in the US – has been delayed by a week (to March 24th) as a result of an adjustment in the methodology used by the audience measurement specialist.

Advanced Television

Mar

12th

2026

18:30

B2B Tag

Nielsen To Correct -- Er, I Mean Methodologically Innovate -- The Gauge

I had been planning this post for Monday, but thanks to the enterprising reporting of Variety 's Brian Steinberg , I pushing out my take on Nielsen's impending reset for its monthly The Gauge data visualization tracking the share of streaming vs.

MediaPost

Mar

12th

2026

02:31

B2B Tag

Nielsen's Tone Deaf 'Upfront Planning Guide'

Nielsen, which currently is struggling to readjust upwards of a year's worth of data that will be used as the basis of this year's upfront advertising negotiations, this morning released a " 2026 upfront planning guide " comprised of problematic legacy data i ts clients -- and industry ratings watchdog the Media Rating Council -- have asked it to adjust for actual upfront planning and buying.

MediaPost

Mar

9th

2026

18:30

B2B Tag

From Super Bowl to streaming: How event trading moved into the main feed

Big audiences have always pulled wagers toward them. What changed is the surface. A sports book once sat in its own lane, while television built the spectacle and sold the ads. Now the layers sit closer together.

Advanced Television

Mar

6th

2026

13:33

Awards and Recognitions, B2B Tag

MRC Raises Concerns About Nielsen National Big Data + Panel Television Service

NEW YORK—The Media Ratings Council, which accredits audience measurement services, has issued a statement flagging potential problems with Nielsen’s National Big Data + Panel Television measurement service. The group also described how it is working with Nielsen to resolve those problems, which resulted in notable declines in viewing among people aged 25-54 in the first half of 2025.

TVTechnology

Mar

5th

2026

08:11

Awards and Recognitions, B2B Tag

MRC Blows Whistle On Nielsen Big Data + Snafu

Industry ratings watchdog the Media Rating Council (MR) this week disclosed major problems in Nielsen's Big Data + panel measurement service that have caused "seemingly unusual changes" in its audience estimates, including a double-digit decline in adults 25-54 viewing, as well as other issues.

MediaPost

Mar

4th

2026

00:30

B2B Tag

What Marketers Miss When Their Data Isn’t Inclusive

Marketers endlessly talk about growth and ROI, but they leave potential on the table when they don’t fully measure key segments of their audience. Nowhere is that disconnect more obvious than with Black, Hispanic and intersectional audiences, whose media habits and cultural influence far outstrip their place in most media plans.

AdExchanger

Feb

27th

2026

12:54

New Offerings, Big Data/Analytics, B2B Tag

Nielsen Introduces 200+ New Advanced Audience Segments

NEW YORK—Nielsen has introduced more than 200 new advanced audiences segments in a move designed to help marketers move beyond traditional audience demos. The new segments are available immediately via the company’s cross-media planning and measurement solution, Nielsen ONE.

TVTechnology

Feb

27th

2026

04:34

B2B Tag

Nielsen: Trump Down 11%

As promised, I'm updating Wednesday's post with Nielsen's final estimates for Trump's State of the Union address. According to Nielsen, the audience declined 11% from Trump's joint session of Congress address last year. This is an update from the earlier analysis, which used AdImpact's estimate that 39.8 million people viewed Trump's address this week.

MediaPost

Nielsen's customers primarily consist of telecoms, entertainment Providers and advertising Services companies. Examples of Nielsen's customers include Comcast Xfinity, WPP Media and Paramount Global. Nielsen has commercial and technical partners like Vizio, Google and Roku. Examples of Nielsen's suppliers include Telos Alliance and Mediaproxy.

Example Customers

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Nielsen

2023 Revenue

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News Summary:

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Example Suppliers

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