Nielsen is a publicly-owned American media analytics and audience measurement company founded in 1923. Headquartered in the United States, it has over 28,580 employees and generated over $1 billion in revenue in 2023. Nielsen's primary product is ad measurement and analytics, providing data and insights to businesses and organizations in the media and advertising industries. The company is currently owned by Elliott Investment Management and Brookfield. Nielsen has several subsidiaries, including Sorenson Media, Gracenote, TVTY, Visual IQ, VisualDNA, and eXelate.
Nielsen offers 3 products in the ad tech industry. Nielsen's product portfolio comprises of ad measurement and verification and data, targeting and identity.
Subscribe for full access to Nielsen's products in full detail
Nielsen's revenues were $3.5B in 2023. Caretta Research has split Nielsen's revenue into 4 different product categories, the largest of which is market data, which represents 33% of Nielsen's revenue.
Subscribe for full access to Nielsen's revenue in full detail
Nielsen's customers primarily consist of telecoms and streaming services companies. Examples of Nielsen's customers include Netflix, Xfinity and Paramount Global. Nielsen has commercial and technical partners like Comcast Technology Solutions (CTS), Google and Roku. Examples of Nielsen's suppliers include Mediaproxy and Telos Alliance.
Subscribe for full access to Nielsen's products in full detail 
