Spectrum Reach

Spectrum Reach

https://www.spectrumreach.com
https://www.linkedin.com/company/spectrum-reach/

Spectrum Reach, a privately owned company headquartered in the US and a subsidiary of Charter Communications, also operating Bright House Networks, was founded in 2011, employs approximately 3,150 individuals, and reported $1.5B in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in broadcast television and radio, operating as the advertising sales and multi-screen marketing division of Charter Communications. It serves as a specialized media agency that enables businesses to reach audiences across the Spectrum ecosystem, covering traditional cable television, streaming TV, and digital media. Leveraging Charter's first-party data from over 30 million households, Spectrum Reach provides hyper-local and national targeting solutions, allowing advertisers to place messages alongside video content from over 60 cable networks and 450 streaming publishers.

2025 Revenue

Founded

2011

Headcount

3,150

Headquarters

US

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

News Summary:

On January 8, 2026, Index Exchange Inc. announced new capabilities utilizing Gracenote to provide show-level transparency, brand suitability, and post-campaign reporting for advertisers. Spectrum Reach became an early media partner to adopt this solution, integrating premium streaming inventory with enriched contextual signals and program-level reporting. Index Exchange first detailed this supply-side ad platform (SSP) capability on January 6, 2026, describing it as delivering program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory.

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Spectrum Reach offers 4 products in the ad tech and services and media and telecoms services industries. Spectrum Reach's product portfolio comprises of broadcast television and radio and advertising, marketing, media agencies.

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Spectrum Reach's revenues were over $1B in 2025. Caretta Research has split Spectrum Reach's revenue into 4 different product categories, the largest of which is local broadcaster advertising. For full access to Spectrum Reach's revenue breakdown subscribe to Caretta Portal.

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Jan

29th

2026

18:30

Emerging Tech, B2B Tag

Video Drives Outcomes for Automotive Dealers

Podcast Transcript Tara Rego 0:00 Identifying what's working and what's most impactful. How could you possibly know how to validate where your dollars are being spent? It doesn't matter if you spend $1,000 or $10,000 if you're not doing those things to understand, am I reaching the right audience in the right places you're gonna find that? Jason Harris 0:18 Can I be as a general theme for everything that I know me and Terry, gonna be talking about is speaking to that audience.

Jan

8th

2026

15:55

Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

TORONTO—The independent supply-side ad platform Index Exchange Inc. has announced new capabilities using Gracenote that enables show-level transparency, brand suitability and post-campaign reporting for advertisers using its platform. Spectrum Reach is among the first media partners to adopt the solution, bringing premium streaming inventory to market with enriched contextual signals and program-level reporting, the platform said.

Jan

5th

2026

18:30

Index Exchange Launches Gracenote-Powered Show-Level Reporting with Spectrum Reach

4 minute read January 2026 First-of-its-kind SSP capability delivers program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory. TORONTO, CA – January 6, 2026 – Index Exchange Inc .

PressReleasePoint

Dec

22nd

2025

18:30

Unlocking the Power of Data

You’ll learn: Why TV is a strong engagement driver for healthcare marketers. How healthcare advertisers can improve the effectiveness of their TV ad campaigns. How to reach the right patient audiences in a fragmented media landscape.

Dec

15th

2025

18:30

How to effectively utilize TV advertising for small business

Small business owners often don’t see TV advertising as a good fit for their needs or they assume it’s too expensive. Yet experts say it can help small businesses increase their brand awareness, build credibility and sell more products and services.

Dec

11th

2025

22:22

Top 9 Mass Communication Platforms to Reach Audiences 2025

Using Mass Communication Platforms regularly is one of the most effective ways to increase brand awareness and drive sales. Brands choose to expand across different touchpoints for a variety of reasons beyond awareness. Visibility increases trust, recognition, and also helps guide buyers through the funnel.

The Enterprise World

Nov

20th

2025

13:00

Emerging Tech, B2B Tag

Game On: Spectrum Reach on Unlocking Live Sports for Every Advertiser

Live sports are one of the few remaining appointment-viewing experiences on TV, when audiences make a point to watch live at the time of broadcast. As fans turn to both streaming and traditional TV to watch live sports, the advertising playing field has shifted, and advertisers of all sizes are seeking efficient ways to reach these valuable viewers, wherever they watch.

Nov

8th

2025

09:08

Emerging Tech, CT_Monitor Company

This week: Courtroom showdowns and crumbling measurement

Digital advertising faces measurement crisis as IP matching fails while legal battles reshape platforms and AI licensing emerges as publishers' new revenue frontier. The digital advertising infrastructure demonstrated serious structural failures this week. Research revealed that foundational targeting methods produce accuracy rates barely exceeding chance, while closing arguments in one of the industry's most consequential antitrust cases arrived with competing visions for restoring competition.

Nov

4th

2025

18:30

CT_Monitor Company

AMA Webinar Clear Campaign Goals

In today’s fragmented media landscape, advertisers must rely on data-driven insights and sharp strategy to drive meaningful results. Cindy Morgan, Account Executive at Spectrum Reach, joined L.V. Pokey Harris, Executive Director and Kristen Falco, Education and Training Coordinator at North Carolina 911 Board, explored how a powerful multiscreen campaign revitalized telecommunicator recruitment statewide.

Oct

27th

2025

14:00

Artificial Intelligence

10/27/25: Cynopsis Media Tech Update

Monday October 27, 2025 Microsoft has launched new features for its AI “Copilot Mode” in Edge that the company says will turn a user’s browser into “a dynamic, intelligent companion that anticipates, assists and accelerates your experience online – all with your permission.” “Actions” can perform tasks like unsubscribing from shopping newsletters or booking a hotel, while permission-based “Journeys” will connect and trace connections between browsing sessions across multiple tabs.

Oct

23rd

2025

18:30

AI brings broadcast-quality TV and streaming ads to SMBs

The news: Spectrum Reach and Waymark are expanding their AI-powered partnership, which has already supported more than 15,000 ad campaigns since launching in early 2023. The collaboration allows small and midsize businesses (SMBs) to produce broadcast-quality TV commercials quickly and affordably, combining Spectrum Reach’s media reach and audience data with Waymark’s AI-driven video creation tools.

Oct

23rd

2025

18:30

Partnerships and Alliances, Artificial Intelligence

Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns

NEW YORK Charters Spectrum Reach has announced that its clients have used Waymark's AI-driven ad creation platform to create more than 15,000 ads since Spectrum Reach announced a deal with Waymark in early 2023.

4RFV International Broadcast News

Examples of Spectrum Reach's suppliers include Whip Media, Fortra and Operative.

Example Suppliers

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