Spectrum Reach, a privately owned company headquartered in the US and founded in 2011, provides advertising and marketing services. Formerly known as Time Warner, it is a subsidiary of Charter Communications. As of 2024, the company employs approximately 3150 people and generates over $1 billion in annual revenue. Its core offerings include ad measurement and verification.
Charter Communications' advertising sales business, Spectrum Reach, announced the full-market rollout of its Audience Reach Optimizer (ARO) planning tool. This tool aims to improve the effectiveness and efficiency of advertisers' campaigns by better targeting TV ads to their intended audiences. The announcement was made on March 18, 2025. Michael Guth, Senior Vice President of Marketing and CMO of Spectrum Reach, oversees all marketing activities, including brand marketing, communications, product marketing, production/creative services, and field research.
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Spectrum Reach offers products in the ad tech industry. Spectrum Reach's product portfolio comprises of ad measurement and verification.
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Spectrum Reach's revenues were over $1B in 2024. Caretta Research has split Spectrum Reach's revenue into 2 different product categories, the largest of which is display attribution and verification. For full access to Spectrum Reach's revenue breakdown subscribe to Caretta Portal.
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