Spectrum Reach, a privately owned company headquartered in the US and founded in 2011, provides advertising and marketing services. Formerly known as Time Warner, it is a subsidiary of Charter Communications. As of 2024, the company employs approximately 3150 people and generates over $1 billion in annual revenue. Its core offerings include ad measurement and verification.
Spectrum Reach and Paramount Automotive collaborated on a multi-faceted strategy using Spectrum Reach's Auto Analyzer tool to reach potential customers. On an unspecified date, Spectrum Reach also partnered with Renewal by Andersen to develop a streaming TV advertising strategy, using viewership and geographic insights to identify coverage gaps. On an unspecified date, Spectrum Reach acquired ShowSeeker, a provider of cloud-based order management systems, to streamline media buying for advertisers. This acquisition was announced again on an unspecified date, highlighting its goal of modernizing the media buying process and providing data-driven marketing solutions. The acquisition of ShowSeeker was completed on an unspecified date, further emphasizing its aim to improve the media buying process and offer innovative marketing solutions to clients nationwide.
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Spectrum Reach offers products in the ad tech industry. Spectrum Reach's product portfolio comprises of ad measurement and verification.
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