Spectrum Reach, a privately owned company headquartered in the US and a subsidiary of Charter Communications, also operating Bright House Networks, was founded in 2011, employs approximately 3,150 individuals, and reported $1.5B in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company specializes in broadcast television and radio, operating as the advertising sales and multi-screen marketing division of Charter Communications. It serves as a specialized media agency that enables businesses to reach audiences across the Spectrum ecosystem, covering traditional cable television, streaming TV, and digital media. Leveraging Charter's first-party data from over 30 million households, Spectrum Reach provides hyper-local and national targeting solutions, allowing advertisers to place messages alongside video content from over 60 cable networks and 450 streaming publishers.

2025 Revenue

Founded

2011

Headcount

3,150

Headquarters

US

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

News Summary:

On January 8, 2026, Index Exchange Inc. announced new capabilities utilizing Gracenote to provide show-level transparency, brand suitability, and post-campaign reporting for advertisers. Spectrum Reach became an early media partner to adopt this solution, integrating premium streaming inventory with enriched contextual signals and program-level reporting. Index Exchange first detailed this supply-side ad platform (SSP) capability on January 6, 2026, describing it as delivering program-level insight and brand suitability controls to buyers while enabling media owners to enhance premium inventory.

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Spectrum Reach offers 4 products in the ad tech and services and media and telecoms services industries. Spectrum Reach's product portfolio comprises of broadcast television and radio and advertising, marketing, media agencies.
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Spectrum Reach's revenues were over $1B in 2025. Caretta Research has split Spectrum Reach's revenue into 4 different product categories, the largest of which is local broadcaster advertising. For full access to Spectrum Reach's revenue breakdown subscribe to Caretta Portal.
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Examples of Spectrum Reach's suppliers include Whip Media, Fortra and Operative.

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